DMA code
716
BATON ROUGE · DMA 716
Explore ZIP codes in the BATON ROUGE TV market — covering LA, MS — 119 ZIP codes — 988,933 residents. Population, income, and housing at a glance.
ZIP codes
119
Population
988,933
States
LA, MS
Median household income (avg.)
$64,574
Average home value
$199,179
Where is the BATON ROUGE market?
BATON ROUGE (DMA 716) groups 119 indexable ZIP codes on US5 across LA and MS, with a combined ZIP-area population of about 988,933.
Larger population clusters inside this TV market include Baton Rouge, LA, Denham Springs, LA, Prairieville, LA, Gonzales, LA, and Central, LA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 70726 (about 61,965 residents).
Income and housing in BATON ROUGE
Across ZIPs with income data in BATON ROUGE, the average median household income is about $64,574 — about 14% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $199,179.
On this page’s income ranking, ZIP 70729 is near the top at about $143,511.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 716 for BATON ROUGE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this BATON ROUGE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in BATON ROUGE
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 70523 | Charenton | St. Mary Parish | LA | 444 | $61,019 | $115,100 |
| 70522 | Centerville | St. Mary Parish | LA | 429 | $26,488 | — |
| 70721 | St. Gabriel | Iberville Parish | LA | 368 | $2,499 | $216,100 |
| 70736 | — | Pointe Coupee Parish | LA | 308 | — | $97,300 |
| 70801 | Baton Rouge | East Baton Rouge Parish | LA | 243 | $112,787 | — |
| 70787 | — | West Feliciana Parish | LA | 239 | — | — |
| 70393 | — | Assumption Parish | LA | 154 | — | $209,600 |
| 70340 | Amelia | St. Mary Parish | LA | 123 | — | — |
| 70782 | — | West Feliciana Parish | LA | 115 | $40,096 | $286,100 |
| 70391 | Paincourtville | Assumption Parish | LA | 73 | — | — |
| 70773 | — | Pointe Coupee Parish | LA | 14 | — | — |
| 70707 | — | — | — | — | — | — |
| 70765 | — | — | — | — | — | — |
| 70784 | — | — | — | — | — | — |
| 70786 | Watson | Livingston Parish | LA | — | — | — |
| 70804 | — | — | — | — | — | — |
| 70825 | Baton Rouge | East Baton Rouge Parish | LA | — | — | — |
| 70827 | — | — | — | — | — | — |
| 70837 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 716?
BATON ROUGE (DMA 716) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in LA and MS, covering about 988,933 combined ZIP-area residents across 119 codes.
How many ZIP codes are in the BATON ROUGE DMA?
US5 currently lists 119 indexable ZIP codes for DMA 716 (BATON ROUGE). Counts can change as geography publishes update.
What is the average income in the BATON ROUGE market?
The average of ZIP median household incomes in BATON ROUGE is about $64,574 (about 14% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 716?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the BATON ROUGE DMA?
Larger population clusters on US5 for BATON ROUGE include Baton Rouge, LA, Denham Springs, LA, Prairieville, LA, Gonzales, LA, and Central, LA. Open linked ZIP pages for neighborhood-level demographics.