DMA code
839
LAS VEGAS · DMA 839
Explore ZIP codes in the LAS VEGAS TV market — covering NV — 125 ZIP codes — 2,493,920 residents. Population, income, and housing at a glance.
ZIP codes
125
Population
2,493,920
States
NV
Median household income (avg.)
$73,324
Average home value
$365,877
Where is the LAS VEGAS market?
LAS VEGAS (DMA 839) groups 125 indexable ZIP codes on US5 across NV, with a combined ZIP-area population of about 2,493,920.
Larger population clusters inside this TV market include Las Vegas, NV, Henderson, NV, North Las Vegas, NV, Spring Valley, NV, and Paradise, NV. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 89031 (about 75,097 residents).
Income and housing in LAS VEGAS
Across ZIPs with income data in LAS VEGAS, the average median household income is about $73,324 — about even with the U.S. median ($75,149).
Average median home value across those ZIPs is about $365,877.
On this page’s income ranking, ZIP 89053 is near the top at about $169,246.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 839 for LAS VEGAS.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this LAS VEGAS page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in LAS VEGAS
Frequently asked questions
What is DMA 839?
LAS VEGAS (DMA 839) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in NV, covering about 2,493,920 combined ZIP-area residents across 125 codes.
How many ZIP codes are in the LAS VEGAS DMA?
US5 currently lists 125 indexable ZIP codes for DMA 839 (LAS VEGAS). Counts can change as geography publishes update.
What is the average income in the LAS VEGAS market?
The average of ZIP median household incomes in LAS VEGAS is about $73,324 (about even with the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 839?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the LAS VEGAS DMA?
Larger population clusters on US5 for LAS VEGAS include Las Vegas, NV, Henderson, NV, North Las Vegas, NV, Spring Valley, NV, and Paradise, NV. Open linked ZIP pages for neighborhood-level demographics.