DMA code
541
LEXINGTON · DMA 541
Explore ZIP codes in the LEXINGTON TV market — covering KY — 231 ZIP codes — 1,428,606 residents. Population, income, and housing at a glance.
ZIP codes
231
Population
1,428,606
States
KY
Median household income (avg.)
$54,557
Average home value
$150,976
Where is the LEXINGTON market?
LEXINGTON (DMA 541) groups 231 indexable ZIP codes on US5 across KY, with a combined ZIP-area population of about 1,428,606.
Larger population clusters inside this TV market include Lexington-Fayette urban county, KY, Richmond, KY, Georgetown, KY, Frankfort, KY, and Nicholasville, KY. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 40475 (about 65,030 residents).
Income and housing in LEXINGTON
Across ZIPs with income data in LEXINGTON, the average median household income is about $54,557 — about 27% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $150,976.
On this page’s income ranking, ZIP 40510 is near the top at about $155,625.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 541 for LEXINGTON.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this LEXINGTON page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in LEXINGTON
Frequently asked questions
What is DMA 541?
LEXINGTON (DMA 541) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in KY, covering about 1,428,606 combined ZIP-area residents across 231 codes.
How many ZIP codes are in the LEXINGTON DMA?
US5 currently lists 231 indexable ZIP codes for DMA 541 (LEXINGTON). Counts can change as geography publishes update.
What is the average income in the LEXINGTON market?
The average of ZIP median household incomes in LEXINGTON is about $54,557 (about 27% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 541?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the LEXINGTON DMA?
Larger population clusters on US5 for LEXINGTON include Lexington-Fayette urban county, KY, Richmond, KY, Georgetown, KY, Frankfort, KY, and Nicholasville, KY. Open linked ZIP pages for neighborhood-level demographics.