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Big Rapids city, MI

ZIP 49307 — People & Community

Source: U.S. Census Bureau ACS 2019–2023 5-Year Estimates. Page data updated 2026-08-02.

Working ClassLow Snow Area

Demographics, education attainment, health access, and community lifestyle

Population & Demographics in 49307

49307 has a population of 18,063 with a median age of 31.4 yrs (49.1% male).

Race & Ethnicity
White
88.2%+43% vs US avg
x
Black
4.0%-68% vs US avg
x
Asian
1.5%-74% vs US avg
x
Hispanic
3.1%-83% vs US avg
x
Other / Two+
3.1%
x
Age Groups
0–17
16.9%-23% vs US avg
x
18–64
68.8%+12% vs US avg
x
65+
14.3%-12% vs US avg
x
Education
Less than HS
5.6%-49% vs US avg
x
High school
31.6%+21% vs US avg
x
Some college
32.0%+11% vs US avg
x
Bachelor's+
30.8%-9% vs US avg
x
Marital Status
Married
35.4%-26% vs US avg
x
Never married
46.0%+36% vs US avg
x
Divorced
13.0%+26% vs US avg
x
Widowed / Separated
5.6%
x
Diversity Index
22/100

Higher = more diverse (Simpson index from race/ethnicity)

Social & household profile

Poverty, nativity, veterans, disability, family structure, and births (ACS).

Poverty Rate
23.4%+103% vs US avg
x
Foreign Born
24.4%+75% vs US avg
x
Veterans
5.8%-4% vs US avg
x
Disability
15.7%+17% vs US avg
x
Single Parent
14.9%+84% vs US avg
x
Recent Births
44.5%+668% vs US avg
x
Top ancestry
GermanEnglishIrish

Health & Community Indicators in 49307

Poverty Rate
23.4%+103% vs US avg
x
Veterans
5.8%-4% vs US avg
x
Foreign Born
24.4%+75% vs US avg
x
Single Parent
14.9%+84% vs US avg
x
Disability
15.7%+17% vs US avg
x
Uninsured
4.5%-44% vs US avg
x
SNAP Benefits
13.6%+16% vs US avg
x
Private School
0.2%-98% vs US avg
x
Recent Births
44.5%+668% vs US avg
x
Smartphone Only
0.0%
x

People & Community key statistics

Population statistics
Population
Population18,063
Median age31.4
Poverty rate23.4%
Demographics statistics
Demographics
White88.2%
Hispanic3.1%
Black4.0%
Asian1.5%
Foreign-born24.4%