What to know about ZIP 54402
ZIP code 54402 covers ZIP 54402 with a population of about 4,994.
At a glance, the area shows median age of 39.2 (near the U.S. median).
It sits in the WAUSAU - RHINELANDER media market.
,
ZIP Code 54402 — undefined, undefined Demographics & Data
Source: U.S. Census Bureau ACS 2019–2023 5-Year Estimates. Page data updated 2026-08-02.
Working Class
At a glance
Population
4,994
Density
N/A
Median income
$59,722
-21% vs US avg
Home value
$166,500
-52% vs US avg
Median rent
$746
-36% vs US avg
Timezone
N/A
Overview of ZIP Code 54402
Income and economy in ZIP 54402
Median household income in ZIP 54402 is about $59,722 — about 21% below the U.S. median ($75,149).
On socioeconomic markers, US5 shows a poverty rate of 16.2%; unemployment rate near 8.9%; 34.5% of adults with a bachelor’s degree or higher (roughly in line with the national share (33.7%)).
Labor and commute patterns include leading industry context around Healthcare, Manufacturing, and Finance and insurance; about 9.9% of workers reporting work-from-home (about 5.3 points below the U.S. share (15.2%)); a mean commute of about 180.0 minutes (U.S. average near 26.8).
Housing and affordability in ZIP 54402
Median home value is about $166,500 — about 52% below the U.S. median home value ($348,079).
Housing tenure and rents show median gross rent around $746 (about 36% below the U.S. median rent ($1,163)), and owner-occupancy near 47.5% (about 17.9 points below the national owner-occupancy rate (65.4%)).
To comfortably buy a median-priced home in ZIP 54402, a household would need roughly $46,000 in annual income under a 20% down, 30-year loan at 6.8% (illustrative), keeping housing costs near 28% of income. Estimated monthly PITI is about $1,070. That sits below the local median household income ($59,722), suggesting the typical household income is closer to a workable buy-in level under these assumptions. Rates, taxes, insurance, and HOA fees vary — treat this as a planning estimate, not a lender quote.