Wisconsin Rapids city, WI

ZIP 54494 — Economy & Jobs

Source: U.S. Census Bureau ACS 2019–2023 5-Year Estimates. Page data updated 2026-08-02.

Middle ClassLow Snow Area

Income, employment, industries, and economic trends

Income & Economy in Wisconsin Rapids city, WI (54494)

Median Income

$71,087

*Adjusted for inflation (2023 dollars)

IRS Net Migration

+1,605

Wealth inflow

Population

27,516

Unemployment

4.6%

0.9pp above US avg

IRS migration statistics show a net inflow of about 1,605 for ZIP 54494 (Wisconsin Rapids city, WI) on US5’s published series — a signal of people/tax filers moving in relative to those leaving. Inflows often track job growth, housing demand, or lifestyle migration; treat the figure as a directional indicator rather than a precise headcount.

Economic Indicators

Unemployment

4.6%+25% vs US avg

Self-Employed

2.6%-58% vs US avg

SNAP Benefits

10.3%-12% vs US avg

620

Establishments

7,907

Employees

~13 per establishment — small businesses dominate

Healthcare

Top Industry

Economic Distributions

Census ACS 5-Year (P0): occupation, industry, household income brackets.

Occupation

Industry

Agriculture, forestry, mining1.0%
Construction9.3%
Manufacturing16.9%
Wholesale trade3.0%
Retail trade10.1%
Transportation, utilities4.3%
Information2.6%
Finance, insurance, real estate7.2%
Professional, scientific, management7.1%
Education, health care, social25.3%
Arts, entertainment, food services5.7%
Other services4.7%
Public administration3.0%

Household Income

Historical Trends in 54494 (2020–Present)

Since 2020, population grew 2.2%, median income rose 5.6% (inflation-adjusted), home values increased 11.1%.

Median Income

$71,087

-5% vs US avg

Unemployment Rate