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Durand city, WI

ZIP Code 54736 — Durand city, WI Demographics & Data

Source: U.S. Census Bureau ACS 2019–2023 5-Year Estimates. Page data updated 2026-08-02.

Middle ClassLow Snow Area

Map, Quick Facts & Location

Quick Facts

Local time
Population
4,239
Median Income
$73,405
-2% vs US avg
Home Value
$166,900
-52% vs US avg
Median Rent
$598
-49% vs US avg
Median Age
44.2 yrs
+14% vs US avg
Area Code
Congress
Top Ancestry
GermanNorwegianAustrian
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Location
Coordinates
44.5986, -91.9065
Elevation
705 ft
Land Area
126.4 sq mi
Water Area
3.8 sq mi (3% water)

At a glance

Population
4,239
Density
N/A
Median income
$73,405
-2% vs US avg
Home value
$166,900
-52% vs US avg
Median rent
$598
-49% vs US avg
Timezone

Overview of ZIP Code 54736

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What to know about ZIP 54736

ZIP code 54736 covers Durand, WI in Pepin County with a population of about 4,239.

At a glance, the area shows median age of 44.2 versus a U.S. median of about 38.9.

It sits in telephone area codes 534, 715; U.S. House district WI-3; the LA CROSSE - EAU CLAIRE media market.

Income and economy in Durand, WI

Median household income in ZIP 54736 is about $73,405 — about even with the U.S. median ($75,149).

On socioeconomic markers, US5 shows a poverty rate of 6.3%; unemployment rate near 1.2%; 22.4% of adults with a bachelor’s degree or higher (about 11.3 points below the national share (33.7%)).

Labor and commute patterns include leading industry context around Manufacturing, Healthcare, and Retail trade; about 14.5% of workers reporting work-from-home (roughly in line with the U.S. share (15.2%)); a mean commute of about 180.0 minutes (U.S. average near 26.8).

Housing and affordability in ZIP 54736

Median home value is about $166,900 — about 52% below the U.S. median home value ($348,079).

Housing tenure and rents show median gross rent around $598 (about 49% below the U.S. median rent ($1,163)), and owner-occupancy near 80.3% (about 14.9 points above the national owner-occupancy rate (65.4%)).

To comfortably buy a median-priced home in ZIP 54736 in Durand, WI, a household would need roughly $46,000 in annual income under a 20% down, 30-year loan at 6.8% (illustrative), keeping housing costs near 28% of income. Estimated monthly PITI is about $1,072. That sits below the local median household income ($73,405), suggesting the typical household income is closer to a workable buy-in level under these assumptions. Rates, taxes, insurance, and HOA fees vary — treat this as a planning estimate, not a lender quote.

Climate risk and migration signals

FEMA’s National Risk Index rates natural-hazard risk for Durand city, WI as Very Low (composite score 7.2), which is relatively lower than many U.S. communities. The strongest component scores on US5 are flood (16.2) and wildfire (2.2). These scores are county-linked NRI values published for planning context — all ZIP codes in the same county share the same composite score on US5. Useful when comparing insurance and disaster exposure across areas, not a substitute for a parcel-level flood or fire determination.

Climate normals for Durand city, WI show little to no average snow and around 35.2 inches of annual precipitation.

IRS migration statistics show a net inflow of about 247 for ZIP 54736 (Durand city, WI) on US5’s published series — a signal of people/tax filers moving in relative to those leaving. Inflows often track job growth, housing demand, or lifestyle migration; treat the figure as a directional indicator rather than a precise headcount.

Nearby (from this ZIP)

Airport EAU (27.8 miles (44.7 km)) · University of Wisconsin-Stout (19.0 miles (30.6 km)) · Mississippi National River & Recreation Area (63.1 miles (101.6 km)) · VA: Chippewa Valley VA Clinic (34.3 miles (55.2 km))

Full lists and map pins are in the Infrastructure section below.