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White Lake village, WI

ZIP Code 54491 — White Lake village, WI Demographics & Data

Source: U.S. Census Bureau ACS 2019–2023 5-Year Estimates. Page data updated 2026-08-02.

Working ClassLow Snow Area

Map, Quick Facts & Location

Quick Facts

Local time
Population
1,683
Median Income
$52,037
-31% vs US avg
Home Value
$160,500
-54% vs US avg
Median Rent
$519
-55% vs US avg
Median Age
55.4 yrs
+42% vs US avg
Area Code
Congress
Top Ancestry
GermanIrishPolish
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Location
Coordinates
45.2275, -88.7490
Elevation
1,196 ft
Land Area
178.6 sq mi
Water Area
3.5 sq mi (2% water)

At a glance

Population
1,683
Density
N/A
Median income
$52,037
-31% vs US avg
Home value
$160,500
-54% vs US avg
Median rent
$519
-55% vs US avg
Timezone

Overview of ZIP Code 54491

RetirementRetirement-oriented community
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What to know about ZIP 54491

ZIP code 54491 covers White Lake, WI in Langlade County with a population of about 1,683.

At a glance, the area shows median age of 55.4 versus a U.S. median of about 38.9.

It sits in telephone area codes 534, 715; U.S. House district WI-7; the WAUSAU - RHINELANDER media market.

Local search focus: Retirement

White Lake, WI fits a retirement-oriented profile (older median age or known retirement-community context). Residents and relocators commonly research healthcare access, everyday amenities (dining, personal services), and housing costs rather than tech or campus life.

Income and economy in White Lake, WI

Median household income in ZIP 54491 is about $52,037 — about 31% below the U.S. median ($75,149).

On socioeconomic markers, US5 shows a poverty rate of 13.3%; unemployment rate near 4.9%; 14.1% of adults with a bachelor’s degree or higher (about 19.6 points below the national share (33.7%)).

Labor and commute patterns include leading industry context around Manufacturing, Healthcare, and Construction; about 12.2% of workers reporting work-from-home (about 3.0 points below the U.S. share (15.2%)); a mean commute of about 180.0 minutes (U.S. average near 26.8).

Housing and affordability in ZIP 54491

Median home value is about $160,500 — about 54% below the U.S. median home value ($348,079).

Housing tenure and rents show median gross rent around $519 (about 55% below the U.S. median rent ($1,163)), and owner-occupancy near 78.2% (about 12.8 points above the national owner-occupancy rate (65.4%)).

To comfortably buy a median-priced home in ZIP 54491 in White Lake, WI, a household would need roughly $44,000 in annual income under a 20% down, 30-year loan at 6.8% (illustrative), keeping housing costs near 28% of income. Estimated monthly PITI is about $1,031. That sits below the local median household income ($52,037), suggesting the typical household income is closer to a workable buy-in level under these assumptions. Rates, taxes, insurance, and HOA fees vary — treat this as a planning estimate, not a lender quote.

Climate risk and migration signals

FEMA’s National Risk Index rates natural-hazard risk for White Lake village, WI as Relatively Low (composite score 49.6), which is near the middle of the national distribution. The strongest component scores on US5 are flood (39.2) and wildfire (20.6). These scores are county-linked NRI values published for planning context — all ZIP codes in the same county share the same composite score on US5. Useful when comparing insurance and disaster exposure across areas, not a substitute for a parcel-level flood or fire determination.

Climate normals for White Lake village, WI show little to no average snow and around 32.8 inches of annual precipitation.

IRS migration statistics show a net inflow of about 98 for ZIP 54491 (White Lake village, WI) on US5’s published series — a signal of people/tax filers moving in relative to those leaving. Inflows often track job growth, housing demand, or lifestyle migration; treat the figure as a directional indicator rather than a precise headcount.

Nearby (from this ZIP)

Airport RHI (44.6 miles (71.8 km)) · College of Menominee Nation (26.2 miles (42.1 km)) · Ice Age National Scenic Trail (94.4 miles (151.9 km)) · VA: Rhinelander Clinic (42.8 miles (68.9 km))

Full lists and map pins are in the Infrastructure section below.