DMA code
705
WAUSAU - RHINELANDER · DMA 705
Explore ZIP codes in the WAUSAU - RHINELANDER TV market — covering WI — 101 ZIP codes — 452,334 residents. Population, income, and housing at a glance.
ZIP codes
101
Population
452,334
States
WI
Median household income (avg.)
$68,652
Average home value
$202,880
Where is the WAUSAU - RHINELANDER market?
WAUSAU - RHINELANDER (DMA 705) groups 101 indexable ZIP codes on US5 across WI, with a combined ZIP-area population of about 452,334.
Larger population clusters inside this TV market include Maine, WI, Stevens Point, WI, Wisconsin Rapids, WI, Marshfield, WI, and Wausau, WI. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 54401 (about 31,430 residents).
Income and housing in WAUSAU - RHINELANDER
Across ZIPs with income data in WAUSAU - RHINELANDER, the average median household income is about $68,652 — about 9% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $202,880.
On this page’s income ranking, ZIP 54423 is near the top at about $116,941.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 705 for WAUSAU - RHINELANDER.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this WAUSAU - RHINELANDER page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in WAUSAU - RHINELANDER
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 54401 | Maine | Marathon County | WI | 31,430 | $69,542 | $186,100 |
| 54481 | Stevens Point | Portage County | WI | 27,878 | $57,234 | $191,700 |
| 54494 | Wisconsin Rapids | Wood County | WI | 27,516 | $71,087 | $170,800 |
| 54449 | Marshfield | Wood County | WI | 26,368 | $66,611 | $194,400 |
| 54403 | Wausau | Marathon County | WI | 24,976 | $66,040 | $179,400 |
| 54501 | Rhinelander | Oneida County | WI | 21,096 | $68,602 | $194,900 |
| 54476 | Weston | Marathon County | WI | 19,305 | $76,132 | $211,300 |
| 54455 | Kronenwetter | Marathon County | WI | 18,994 | $94,609 | $226,500 |
| 54452 | Maine | Lincoln County | WI | 18,949 | $65,522 | $162,500 |
| 54467 | Plover | Portage County | WI | 14,889 | $82,255 | $244,400 |
| 54409 | Antigo | Langlade County | WI | 12,757 | $55,340 | $115,800 |
| 54451 | Medford | Taylor County | WI | 11,051 | $63,882 | $198,500 |
| 54487 | Tomahawk | Lincoln County | WI | 9,740 | $76,712 | $223,700 |
| 54482 | Stevens Point | Portage County | WI | 9,107 | $94,919 | $265,800 |
| 54521 | Eagle River | Vilas County | WI | 8,555 | $72,619 | $275,900 |
| 54457 | Lake Arrowhead | Adams County | WI | 8,262 | $72,005 | $169,500 |
| 54495 | Wisconsin Rapids | Wood County | WI | 7,857 | $49,476 | $117,900 |
| 54548 | Minocqua | Oneida County | WI | 5,703 | $69,784 | $307,700 |
| 54484 | Stratford | Marathon County | WI | 5,543 | $69,341 | $233,700 |
| 54411 | Athens | Marathon County | WI | 5,053 | $78,646 | $210,800 |
| 54402 | — | — | — | 4,994 | $59,722 | $166,500 |
| 54568 | Woodruff | Vilas County | WI | 4,864 | $71,944 | $262,100 |
| 54555 | Phillips | Price County | WI | 4,726 | $58,613 | $172,900 |
| 54474 | Rothschild | Marathon County | WI | 4,560 | $78,125 | $184,200 |
| 53934 | Dellwood | Adams County | WI | 4,404 | $46,563 | $166,700 |
| 54426 | Edgar | Marathon County | WI | 4,359 | $78,380 | $204,700 |
| 54552 | Park Falls | Price County | WI | 4,290 | $58,389 | $127,500 |
| 54448 | Marathon City | Marathon County | WI | 4,243 | $94,500 | $239,300 |
| 54406 | Amherst | Portage County | WI | 4,008 | $76,445 | $267,300 |
| 54520 | Crandon | Forest County | WI | 3,866 | $58,493 | $165,900 |
| 53910 | Adams | Adams County | WI | 3,618 | $46,780 | $117,900 |
| 54479 | Spencer | Clark County | WI | 3,592 | $79,542 | $175,100 |
| 54538 | Lac du Flambeau | Vilas County | WI | 2,919 | $49,915 | $271,300 |
| 54440 | Hatley | Marathon County | WI | 2,702 | $84,417 | $201,100 |
| 54466 | Pittsville | Wood County | WI | 2,608 | $64,688 | $178,900 |
| 54410 | Arpin | Wood County | WI | 2,440 | $78,333 | $202,600 |
| 54473 | Rosholt | Portage County | WI | 2,405 | $77,981 | $229,400 |
| 54543 | — | — | — | 2,282 | $83,036 | $238,000 |
| 54423 | Polonia | Portage County | WI | 2,235 | $116,941 | $290,700 |
| 54558 | — | Vilas County | WI | 2,224 | $62,404 | $234,500 |
| 54613 | Arkdale | Adams County | WI | 2,141 | $48,672 | $162,800 |
| 54443 | Junction City | Portage County | WI | 2,111 | $96,397 | $258,800 |
| 54470 | Rib Lake | Taylor County | WI | 2,076 | $59,430 | $160,200 |
| 54412 | Auburndale | Wood County | WI | 2,050 | $80,872 | $211,400 |
| 54909 | Almond | Portage County | WI | 2,042 | $78,365 | $187,500 |
| 54435 | — | Lincoln County | WI | 1,977 | $82,440 | $211,400 |
| 54562 | Three Lakes | Oneida County | WI | 1,867 | $67,875 | $291,800 |
| 54469 | Port Edwards | Wood County | WI | 1,830 | $74,688 | $143,900 |
| 54433 | Gilman | Taylor County | WI | 1,791 | $62,500 | $175,000 |
| 54491 | White Lake | Langlade County | WI | 1,683 | $52,037 | $160,500 |
| 54471 | Weston | Marathon County | WI | 1,640 | $84,280 | $275,400 |
| 54442 | — | Lincoln County | WI | 1,530 | $65,000 | $223,700 |
| 54541 | Laona | Forest County | WI | 1,516 | $57,083 | $154,000 |
| 54424 | — | Langlade County | WI | 1,470 | $77,500 | $221,700 |
| 54512 | Boulder Junction | Vilas County | WI | 1,466 | $71,875 | $280,700 |
| 54531 | — | Oneida County | WI | 1,458 | $80,000 | $322,600 |
| 54480 | Stetsonville | Taylor County | WI | 1,445 | $57,250 | $169,500 |
| 54475 | Rudolph | Wood County | WI | 1,412 | $80,208 | $181,900 |
| 54539 | Lake Tomahawk | Oneida County | WI | 1,404 | $64,044 | $241,300 |
| 54489 | Vesper | Wood County | WI | 1,385 | $61,845 | $174,700 |
| 54459 | Ogema | Price County | WI | 1,377 | $56,513 | $128,700 |
| 54566 | Wabeno | Forest County | WI | 1,377 | $54,762 | $177,600 |
| 54511 | Newald | Forest County | WI | 1,375 | $64,405 | $154,300 |
| 54454 | Milladore | Wood County | WI | 1,356 | $81,477 | $170,500 |
| 54921 | Bancroft | Portage County | WI | 1,351 | $72,708 | $190,700 |
| 54407 | Amherst Junction | Portage County | WI | 1,338 | $95,682 | $306,500 |
| 54519 | — | Vilas County | WI | 1,293 | $62,778 | $242,100 |
| 54408 | Aniwa | Marathon County | WI | 1,222 | $72,083 | $159,400 |
| 54427 | Eland | Marathon County | WI | 1,199 | $79,167 | $176,000 |
| 54529 | — | Oneida County | WI | 1,199 | $73,068 | $263,700 |
| 53936 | Grand Marsh | Adams County | WI | 1,174 | $54,087 | $113,400 |
| 54488 | Unity | Clark County | WI | 1,144 | $66,607 | $138,300 |
| 54418 | — | Langlade County | WI | 1,131 | $78,542 | $175,900 |
| 54556 | Prentice | Price County | WI | 1,121 | $52,656 | $127,600 |
| 54554 | — | Vilas County | WI | 1,099 | $58,478 | $222,600 |
| 54557 | — | Vilas County | WI | 1,061 | $81,750 | $408,800 |
| 54490 | Westboro | Taylor County | WI | 994 | $67,000 | $190,500 |
| 54540 | — | Vilas County | WI | 985 | $63,438 | $223,800 |
| 54545 | — | Vilas County | WI | 954 | $80,607 | $647,500 |
| 54428 | Post Lake | Langlade County | WI | 953 | $49,407 | $178,400 |
| 54441 | Hewitt | Wood County | WI | 795 | $89,079 | $206,500 |
| 54463 | — | Oneida County | WI | 763 | $56,765 | $231,500 |
| 54465 | — | Forest County | WI | 720 | $50,875 | $232,300 |
| 54524 | — | Price County | WI | 682 | $41,042 | $160,200 |
| 54515 | Catawba | Price County | WI | 635 | $55,417 | $108,900 |
| 54537 | Kennan | Price County | WI | 613 | $59,464 | $113,100 |
| 54560 | Sayner | Vilas County | WI | 574 | $70,208 | $218,200 |
| 54103 | — | Forest County | WI | 493 | $54,740 | $184,100 |
| 54447 | Lublin | Taylor County | WI | 479 | $60,208 | $161,900 |
| 54513 | — | Price County | WI | 442 | $61,627 | $176,800 |
| 54485 | Summit Lake | Langlade County | WI | 432 | $72,292 | $227,500 |
| 54564 | — | Oneida County | WI | 382 | $46,250 | $170,800 |
| 54462 | — | Langlade County | WI | 378 | $77,667 | $193,000 |
| 54413 | Babcock | Wood County | WI | 210 | $60,313 | $98,000 |
| 54458 | Nelsonville | Portage County | WI | 135 | $65,250 | $139,600 |
| 54464 | — | Langlade County | WI | 84 | — | $91,300 |
| 54430 | — | Langlade County | WI | 83 | $56,250 | $156,300 |
| 54561 | — | Vilas County | WI | 63 | — | $229,200 |
| 54417 | Maine | Marathon County | WI | 6 | — | — |
| 54404 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 705?
WAUSAU - RHINELANDER (DMA 705) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in WI, covering about 452,334 combined ZIP-area residents across 101 codes.
How many ZIP codes are in the WAUSAU - RHINELANDER DMA?
US5 currently lists 101 indexable ZIP codes for DMA 705 (WAUSAU - RHINELANDER). Counts can change as geography publishes update.
What is the average income in the WAUSAU - RHINELANDER market?
The average of ZIP median household incomes in WAUSAU - RHINELANDER is about $68,652 (about 9% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 705?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the WAUSAU - RHINELANDER DMA?
Larger population clusters on US5 for WAUSAU - RHINELANDER include Maine, WI, Stevens Point, WI, Wisconsin Rapids, WI, Marshfield, WI, and Wausau, WI. Open linked ZIP pages for neighborhood-level demographics.