DMA code
597
PARKERSBURG · DMA 597
Explore ZIP codes in the PARKERSBURG TV market — covering OH, WV — 36 ZIP codes — 155,858 residents. Population, income, and housing at a glance.
ZIP codes
36
Population
155,858
States
OH, WV
Median household income (avg.)
$62,032
Average home value
$152,477
Where is the PARKERSBURG market?
PARKERSBURG (DMA 597) groups 36 indexable ZIP codes on US5 across OH and WV, with a combined ZIP-area population of about 155,858.
Larger population clusters inside this TV market include Parkersburg, WV, Marietta, OH, Vienna, WV, Belpre, OH, and St. Marys, WV. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 26101 (about 28,571 residents).
Income and housing in PARKERSBURG
Across ZIPs with income data in PARKERSBURG, the average median household income is about $62,032 — about 17% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $152,477.
On this page’s income ranking, ZIP 45742 is near the top at about $87,986.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 597 for PARKERSBURG.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this PARKERSBURG page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in PARKERSBURG
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 26101 | Parkersburg | Wood County | WV | 28,571 | $45,556 | $107,300 |
| 45750 | Marietta | Washington County | OH | 26,485 | $56,883 | $177,600 |
| 26104 | Parkersburg | Wood County | WV | 16,729 | $51,695 | $164,600 |
| 26105 | Vienna | Wood County | WV | 12,297 | $65,549 | $162,100 |
| 45714 | Belpre | Washington County | OH | 9,333 | $57,045 | $158,800 |
| 26170 | St. Marys | Pleasants County | WV | 6,153 | $61,992 | $126,100 |
| 26187 | Boaz | Wood County | WV | 6,100 | $80,714 | $183,100 |
| 26150 | Mineralwells | Wood County | WV | 5,928 | $67,004 | $172,100 |
| 26181 | Washington | Wood County | WV | 5,708 | $79,314 | $200,200 |
| 45742 | Little Hocking | Washington County | OH | 3,447 | $87,986 | $173,700 |
| 45784 | Vincent | Washington County | OH | 3,089 | $80,096 | $207,700 |
| 45786 | Waterford | Washington County | OH | 3,019 | $61,295 | $194,500 |
| 26102 | — | — | — | 2,608 | $29,939 | $47,800 |
| 45767 | Matamoras | Washington County | OH | 2,566 | $45,375 | $122,600 |
| 26184 | Waverly | Wood County | WV | 2,328 | $65,793 | $175,000 |
| 26142 | Kanawha | Wood County | WV | 2,186 | $67,245 | $98,000 |
| 26180 | — | Wood County | WV | 2,181 | $70,918 | $118,200 |
| 45744 | Devola | Washington County | OH | 2,164 | $64,853 | $170,300 |
| 45729 | — | Washington County | OH | 2,149 | $79,054 | $221,700 |
| 45715 | Beverly | Morgan County | OH | 2,024 | $46,793 | $162,200 |
| 45724 | — | Washington County | OH | 1,597 | $70,764 | $148,300 |
| 45768 | Newport | Washington County | OH | 1,566 | $80,956 | $198,300 |
| 26103 | — | — | — | 1,503 | $42,402 | $86,800 |
| 26133 | — | Wood County | WV | 1,247 | $71,131 | $220,000 |
| 45788 | — | Washington County | OH | 1,021 | $79,237 | $156,700 |
| 45745 | Lower Salem | Noble County | OH | 945 | $47,808 | $100,200 |
| 26169 | — | Wood County | WV | 837 | $49,193 | $114,700 |
| 26134 | Belmont | Pleasants County | WV | 750 | $57,692 | $116,300 |
| 45773 | — | Washington County | OH | 516 | $67,065 | $239,100 |
| 45734 | Graysville | Monroe County | OH | 301 | $38,393 | $110,200 |
| 45746 | Macksburg | Washington County | OH | 301 | $40,000 | $92,600 |
| 45789 | — | Washington County | OH | 177 | $75,268 | — |
| 45721 | — | Washington County | OH | 32 | — | — |
| 45712 | — | — | — | — | — | — |
| 45713 | — | — | — | — | — | — |
| 45787 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 597?
PARKERSBURG (DMA 597) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in OH and WV, covering about 155,858 combined ZIP-area residents across 36 codes.
How many ZIP codes are in the PARKERSBURG DMA?
US5 currently lists 36 indexable ZIP codes for DMA 597 (PARKERSBURG). Counts can change as geography publishes update.
What is the average income in the PARKERSBURG market?
The average of ZIP median household incomes in PARKERSBURG is about $62,032 (about 17% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 597?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the PARKERSBURG DMA?
Larger population clusters on US5 for PARKERSBURG include Parkersburg, WV, Marietta, OH, Vienna, WV, Belpre, OH, and St. Marys, WV. Open linked ZIP pages for neighborhood-level demographics.