HARLINGEN - WSLCO - BRNSVL - MCA · DMA 636

HARLINGEN - WSLCO - BRNSVL - MCA (DMA 636) groups 66 indexable ZIP codes on US5 across TX, with a combined ZIP-area population of about 1,405,883.

Larger population clusters inside this TV market include Brownsville, TX, McAllen, TX, Harlingen, TX, Edinburg, TX, and Linn, TX. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 78521 (about 87,860 residents).

Across ZIPs with income data in HARLINGEN - WSLCO - BRNSVL - MCA, the average median household income is about $46,321 — about 38% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $113,938.

On this page’s income ranking, ZIP 78588 is near the top at about $86,458.

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 636 for HARLINGEN - WSLCO - BRNSVL - MCA.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.