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SIOUX FALLS (MITCHELL) · DMA 725

Explore ZIP codes in the SIOUX FALLS (MITCHELL) TV market — covering IA, MN, ND, SD — 338 ZIP codes — 737,936 residents. Population, income, and housing at a glance.

DMA code
725
ZIP codes
338
Population
737,936
States
IA, MN, ND, SD
Median household income (avg.)
$73,110
Average home value
$167,634
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Where is the SIOUX FALLS (MITCHELL) market?

SIOUX FALLS (MITCHELL) (DMA 725) groups 338 indexable ZIP codes on US5 across IA, MN, ND, and SD, with a combined ZIP-area population of about 737,936.

Larger population clusters inside this TV market include Sioux Falls, SD, Aberdeen, SD, Watertown, SD, Brookings, SD, and Yankton, SD. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 57106 (about 51,780 residents).

Income and housing in SIOUX FALLS (MITCHELL)

Across ZIPs with income data in SIOUX FALLS (MITCHELL), the average median household income is about $73,110 — about 3% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $167,634.

On this page’s income ranking, ZIP 57630 is near the top at about $197,500.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 725 for SIOUX FALLS (MITCHELL).

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this SIOUX FALLS (MITCHELL) page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in SIOUX FALLS (MITCHELL)

ZIP City County State Population Income Home value
57106 Sioux Falls Minnehaha County SD 51,780 $77,070 $268,800
57103 Sioux Falls Minnehaha County SD 35,282 $73,945 $244,800
57108 Sioux Falls Lincoln County SD 32,888 $96,184 $401,300
57401 Aberdeen Brown County SD 32,064 $68,183 $216,300
57104 Sioux Falls Minnehaha County SD 27,406 $59,161 $183,700
57201 Watertown Codington County SD 26,375 $64,809 $223,600
57006 Brookings Brookings County SD 23,838 $64,818 $253,700
57105 Sioux Falls Minnehaha County SD 22,764 $74,066 $247,900
57110 Sioux Falls Minnehaha County SD 22,017 $87,114 $365,600
57078 Yankton Yankton County SD 20,547 $72,395 $213,300
57301 Mitchell Davison County SD 19,142 $60,671 $191,300
57501 Pierre Hughes County SD 17,456 $79,224 $222,600
57350 Huron Beadle County SD 16,148 $60,351 $180,400
56187 Worthington Nobles County MN 15,225 $63,637 $193,900
57069 Vermillion Clay County SD 12,937 $54,720 $225,800
57005 Brandon Minnehaha County SD 12,140 $108,689 $322,600
57107 Sioux Falls Minnehaha County SD 11,655 $76,719 $250,700
57032 Harrisburg Lincoln County SD 9,558 $107,241 $295,600
57042 Madison Lake County SD 7,900 $68,672 $218,200
57064 Tea Lincoln County SD 7,619 $104,351 $330,800
56156 Luverne Rock County MN 6,398 $75,234 $200,900
57033 Hartford Minnehaha County SD 5,947 $98,156 $280,500
56164 Pipestone Pipestone County MN 5,573 $71,550 $133,300
57022 Dell Rapids Minnehaha County SD 5,476 $100,595 $293,800
57118 — — — 5,347 $64,302 $139,400
57262 Long Hollow Roberts County SD 5,043 $52,667 $121,100
57252 Milbank Grant County SD 4,882 $69,900 $184,500
57013 Canton Lincoln County SD 4,378 $77,813 $224,600
57402 — — — 4,366 $76,503 $191,800
57580 Okreek Tripp County SD 4,271 $67,694 $141,000
51246 Rock Rapids Lyon County IA 4,075 $69,320 $232,900
57039 Lennox Lincoln County SD 3,875 $79,209 $242,700
57625 North Eagle Butte Dewey County SD 3,857 $49,643 $72,000
51249 Sibley Osceola County IA 3,588 $63,542 $150,000
57555 Soldier Creek Todd County SD 3,530 $38,772 $73,800
57601 Mobridge Dewey County SD 3,483 $63,396 $153,000
57380 Wagner Charles Mix County SD 3,335 $63,309 $153,800
57325 Chamberlain Brule County SD 3,237 $78,750 $208,400
57071 Volga Brookings County SD 3,207 $73,995 $243,900
57028 Flandreau Moody County SD 3,112 $66,735 $175,400
57469 Redfield Spink County SD 3,094 $69,130 $152,600
56172 The Lakes Murray County MN 2,954 $79,583 $189,900
57532 Fort Pierre Stanley County SD 2,911 $81,513 $174,700
57366 Parkston Hutchinson County SD 2,619 $75,750 $173,400
57030 Garretson Minnehaha County SD 2,617 $83,932 $278,800
57274 Webster Day County SD 2,611 $69,844 $161,900
57369 Bijou Hills Charles Mix County SD 2,605 $76,292 $226,000
57451 Mina Edmunds County SD 2,568 $85,795 $221,100
57062 Running Water Bon Homme County SD 2,531 $61,295 $160,400
57007 Brookings Brookings County SD 2,365 — —
57029 Freeman Hutchinson County SD 2,317 $77,321 $183,700
57003 Baltic Minnehaha County SD 2,225 $108,875 $261,500
56131 Fulda Murray County MN 2,216 $72,443 $170,800
57570 Two Strike Todd County SD 2,213 $44,457 $45,000
57053 Parker Turner County SD 2,132 $92,708 $255,400
51241 Larchwood Lyon County IA 2,052 $89,214 $270,100
57101 — — — 2,045 $49,736 $435,000
57445 Groton Brown County SD 2,033 $76,250 $185,200
57356 Lakeview Colony Charles Mix County SD 2,021 $52,647 $113,800
57442 Gettysburg Potter County SD 1,963 $60,568 $133,400
56128 Hatfield Pipestone County MN 1,948 $71,806 $188,600
57362 Miller Hand County SD 1,940 $61,607 $147,600
57430 Westwood Colony Marshall County SD 1,916 $71,563 $118,400
57212 Arlington Kingsbury County SD 1,880 $91,029 $229,900
51240 Inwood Lyon County IA 1,842 $80,948 $193,600
57226 Clear Lake Deuel County SD 1,834 $71,250 $175,800
57109 — — — 1,813 $41,094 —
57058 Salem McCook County SD 1,792 $79,119 $199,700
57231 De Smet Kingsbury County SD 1,769 $69,375 $173,600
57225 Clark Clark County SD 1,760 $58,352 $144,200
56110 Adrian Nobles County MN 1,714 $77,625 $197,200
57014 Centerville Turner County SD 1,711 $77,383 $217,000
57068 Valley Springs Minnehaha County SD 1,699 $107,222 $251,500
56178 Tyler Lincoln County MN 1,669 $81,667 $163,400
57533 Gregory Gregory County SD 1,633 $50,000 $112,800
57017 Colman Moody County SD 1,630 $89,643 $260,700
57043 Marion Turner County SD 1,625 $73,555 $198,000
57002 Aurora Brookings County SD 1,615 $87,125 $224,900
51237 George Lyon County IA 1,577 $62,727 $131,400
57020 Crooks Minnehaha County SD 1,553 $104,375 $285,600
57035 Humboldt Minnehaha County SD 1,527 $101,250 $305,400
57548 West Brule Lyman County SD 1,526 $38,214 $48,000
57311 Alexandria Hanson County SD 1,509 $99,432 $191,900
57026 Elkton Brookings County SD 1,491 $73,056 $203,600
57579 Horse Creek Mellette County SD 1,473 $53,913 $58,800
57572 Spring Creek Todd County SD 1,457 $36,250 $35,000
57070 Viborg Turner County SD 1,453 $59,444 $202,000
57349 Vilas Miner County SD 1,450 $70,365 $116,000
57077 Worthing Lincoln County SD 1,444 $92,727 $231,700
57066 Tyndall Bon Homme County SD 1,401 $53,125 $101,900
57018 Colton Minnehaha County SD 1,400 $85,278 $241,200
57216 Big Stone City Grant County SD 1,389 $78,417 $212,700
57234 Lake Poinsett Deuel County SD 1,372 $79,167 $169,600
57223 Castlewood Hamlin County SD 1,367 $88,571 $229,500
57385 Woonsocket Sanborn County SD 1,365 $68,160 $149,700
57048 Orland Colony McCook County SD 1,353 $94,375 $328,300
57355 Kimball Brule County SD 1,350 $65,455 $169,400
57339 Fort Thompson Buffalo County SD 1,310 $42,417 $101,100
57059 Scotland Bon Homme County SD 1,291 $61,406 $132,800
57437 Eureka McPherson County SD 1,278 $42,917 $80,300

Frequently asked questions

What is DMA 725?

SIOUX FALLS (MITCHELL) (DMA 725) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IA, MN, ND, and SD, covering about 737,936 combined ZIP-area residents across 338 codes.

How many ZIP codes are in the SIOUX FALLS (MITCHELL) DMA?

US5 currently lists 338 indexable ZIP codes for DMA 725 (SIOUX FALLS (MITCHELL)). Counts can change as geography publishes update.

What is the average income in the SIOUX FALLS (MITCHELL) market?

The average of ZIP median household incomes in SIOUX FALLS (MITCHELL) is about $73,110 (about 3% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 725?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the SIOUX FALLS (MITCHELL) DMA?

Larger population clusters on US5 for SIOUX FALLS (MITCHELL) include Sioux Falls, SD, Aberdeen, SD, Watertown, SD, Brookings, SD, and Yankton, SD. Open linked ZIP pages for neighborhood-level demographics.