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JONESBORO · DMA 734

Explore ZIP codes in the JONESBORO TV market — covering AR — 61 ZIP codes — 226,456 residents. Population, income, and housing at a glance.

DMA code
734
ZIP codes
61
Population
226,456
States
AR
Median household income (avg.)
$51,702
Average home value
$111,873
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Where is the JONESBORO market?

JONESBORO (DMA 734) groups 61 indexable ZIP codes on US5 across AR, with a combined ZIP-area population of about 226,456.

Larger population clusters inside this TV market include Jonesboro, AR, Paragould, AR, Pocahontas, AR, Walnut Ridge, AR, and Brookland, AR. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 72401 (about 42,065 residents).

Income and housing in JONESBORO

Across ZIPs with income data in JONESBORO, the average median household income is about $51,702 — about 31% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $111,873.

On this page’s income ranking, ZIP 72435 is near the top at about $89,375.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 734 for JONESBORO.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this JONESBORO page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in JONESBORO

ZIP City County State Population Income Home value
72401 Jonesboro Craighead County AR 42,065 $43,412 $185,400
72450 Paragould Greene County AR 40,464 $56,390 $169,100
72404 Jonesboro Craighead County AR 29,722 $67,000 $236,300
72455 Pocahontas Randolph County AR 13,572 $52,640 $128,800
72476 Walnut Ridge Lawrence County AR 7,565 $43,034 $92,000
72402 — — — 6,036 $42,861 $178,500
72417 Brookland Craighead County AR 5,655 $63,633 $168,800
72416 Bono Craighead County AR 5,458 $72,452 $157,700
72521 Cave City Sharp County AR 5,176 $54,130 $120,600
72529 Cherokee Village Sharp County AR 5,090 $35,305 $86,900
72454 Piggott Clay County AR 4,699 $49,583 $95,600
72422 Corning Clay County AR 4,302 $44,848 $87,600
72403 — — — 4,237 $42,015 $214,222
72542 Highland Sharp County AR 3,829 $40,724 $90,500
72461 Rector Clay County AR 3,684 $54,194 $98,400
72437 Lake City Craighead County AR 3,386 $58,177 $141,400
72411 Bay Craighead County AR 3,072 $53,158 $101,300
72451 — — — 3,062 $54,303 $134,900
72513 Ash Flat Sharp County AR 2,858 $38,077 $103,900
72433 Hoxie Lawrence County AR 2,648 $36,563 $83,800
72443 Marmaduke Greene County AR 2,573 $50,200 $111,900
72434 Imboden Randolph County AR 2,206 $70,536 $100,700
72447 Monette Craighead County AR 1,987 $58,462 $114,800
72444 Maynard Randolph County AR 1,670 $31,406 $131,600
72466 Smithville Lawrence County AR 1,610 $79,917 $122,600
72482 Ozark Acres Sharp County AR 1,481 $38,068 $68,700
72419 Caraway Craighead County AR 1,452 $41,328 $76,500
72459 Ravenden Randolph County AR 1,351 $37,717 $55,900
72465 — — — 1,279 $44,500 $68,800
72415 Black Rock Lawrence County AR 1,136 $49,479 $91,800
72532 Evening Shade Sharp County AR 1,039 $32,299 $107,600
72469 Strawberry Lawrence County AR 1,002 $42,042 $138,500
72467 Jonesboro Craighead County AR 975 — —
72436 Lafe Greene County AR 844 $55,909 $124,600
72460 Ravenden Springs Randolph County AR 794 $46,691 —
72577 Sidney Izard County AR 787 $54,238 $131,400
72421 Cash Craighead County AR 688 $38,578 $76,700
72569 — Sharp County AR 673 — $113,600
72458 Powhatan Lawrence County AR 619 $86,213 $86,200
72456 Pollard Clay County AR 610 $52,857 $121,400
72430 Greenway Clay County AR 607 $56,544 —
72413 Biggers Randolph County AR 556 $69,375 $58,600
72412 — Greene County AR 449 $72,260 $118,900
72410 Alicia Lawrence County AR 429 $52,391 $62,800
72425 Delaplaine Greene County AR 416 $53,844 $101,900
72462 Reyno Randolph County AR 356 $54,125 $76,400
72572 — Lawrence County AR 337 $58,786 $157,700
72470 Success Clay County AR 316 $76,000 $67,500
72414 Black Oak Craighead County AR 289 $47,083 $94,300
72435 Knobel Clay County AR 219 $89,375 —
72453 Peach Orchard Clay County AR 191 — $117,500
72478 Warm Springs Randolph County AR 184 $46,500 $93,200
72457 Portia Lawrence County AR 170 — $101,500
72440 Lynn Lawrence County AR 166 $46,944 $90,800
72449 O'Kean Randolph County AR 163 $53,571 $55,600
72424 Datto Clay County AR 87 $25,536 $53,000
72445 Minturn Lawrence County AR 61 — $241,700
72427 Egypt Craighead County AR 50 $33,500 $68,800
72441 McDougal Clay County AR 41 — $73,800
72464 St. Francis Clay County AR 13 $43,125 —
72525 — — — — — —

Frequently asked questions

What is DMA 734?

JONESBORO (DMA 734) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AR, covering about 226,456 combined ZIP-area residents across 61 codes.

How many ZIP codes are in the JONESBORO DMA?

US5 currently lists 61 indexable ZIP codes for DMA 734 (JONESBORO). Counts can change as geography publishes update.

What is the average income in the JONESBORO market?

The average of ZIP median household incomes in JONESBORO is about $51,702 (about 31% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 734?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the JONESBORO DMA?

Larger population clusters on US5 for JONESBORO include Jonesboro, AR, Paragould, AR, Pocahontas, AR, Walnut Ridge, AR, and Brookland, AR. Open linked ZIP pages for neighborhood-level demographics.