DMA code
736
BOWLING GREEN · DMA 736
Explore ZIP codes in the BOWLING GREEN TV market — covering KY — 38 ZIP codes — 238,072 residents. Population, income, and housing at a glance.
ZIP codes
38
Population
238,072
States
KY
Median household income (avg.)
$55,644
Average home value
$176,048
Where is the BOWLING GREEN market?
BOWLING GREEN (DMA 736) groups 38 indexable ZIP codes on US5 across KY, with a combined ZIP-area population of about 238,072.
Larger population clusters inside this TV market include Bowling Green, KY, Glasgow, KY, Morgantown, KY, Smiths Grove, KY, and Edmonton, KY. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 42101 (about 63,290 residents).
Income and housing in BOWLING GREEN
Across ZIPs with income data in BOWLING GREEN, the average median household income is about $55,644 — about 26% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $176,048.
On this page’s income ranking, ZIP 42122 is near the top at about $106,919.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 736 for BOWLING GREEN.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this BOWLING GREEN page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in BOWLING GREEN
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 42101 | Bowling Green | Warren County | KY | 63,290 | $49,045 | $188,200 |
| 42104 | Bowling Green | Warren County | KY | 41,273 | $73,975 | $282,600 |
| 42141 | Glasgow | Barren County | KY | 32,133 | $51,188 | $170,700 |
| 42103 | Bowling Green | Warren County | KY | 21,927 | $84,624 | $303,700 |
| 42261 | Morgantown | Butler County | KY | 9,725 | $49,219 | $106,700 |
| 42171 | Smiths Grove | Warren County | KY | 7,189 | $65,917 | $173,300 |
| 42129 | Edmonton | Metcalfe County | KY | 7,044 | $47,154 | $97,100 |
| 42765 | Munfordville | Hart County | KY | 7,030 | $50,880 | $139,100 |
| 42127 | Cave City | Barren County | KY | 6,356 | $43,190 | $161,700 |
| 42122 | Bowling Green | Warren County | KY | 5,362 | $106,919 | $293,700 |
| 42749 | Horse Cave | Hart County | KY | 4,835 | $46,202 | $121,400 |
| 42210 | Brownsville | Edmonson County | KY | 4,201 | $49,583 | $115,300 |
| 42102 | — | — | — | 3,455 | $40,123 | $285,073 |
| 42160 | Park City | Edmonson County | KY | 2,693 | $49,688 | $153,400 |
| 42274 | — | Warren County | KY | 2,668 | $80,823 | $172,400 |
| 42746 | Hardyville | Hart County | KY | 2,473 | $55,048 | $107,700 |
| 42166 | Summer Shade | Metcalfe County | KY | 2,192 | $49,915 | $108,500 |
| 42713 | Bonnieville | Hart County | KY | 1,885 | $39,615 | $106,100 |
| 42729 | — | Hart County | KY | 1,635 | $51,925 | $155,700 |
| 42170 | Woodburn | Warren County | KY | 1,506 | $61,981 | $307,100 |
| 42159 | Oakland | Warren County | KY | 1,412 | $63,744 | $263,400 |
| 42123 | — | Barren County | KY | 1,203 | $36,607 | $115,200 |
| 42259 | — | Edmonson County | KY | 1,111 | $37,391 | $167,300 |
| 42207 | — | Edmonson County | KY | 1,099 | $55,000 | $127,100 |
| 42275 | — | Butler County | KY | 881 | $45,536 | $195,600 |
| 42154 | — | Metcalfe County | KY | 704 | $48,778 | $89,100 |
| 42214 | — | Metcalfe County | KY | 664 | $48,281 | $160,800 |
| 42273 | Rochester | Butler County | KY | 560 | $56,849 | — |
| 42285 | — | Edmonson County | KY | 550 | $34,232 | $120,800 |
| 42722 | — | Hart County | KY | 383 | — | — |
| 42156 | — | Barren County | KY | 251 | — | $207,400 |
| 42131 | — | Barren County | KY | 126 | — | $270,000 |
| 42130 | — | Barren County | KY | 98 | $95,875 | $191,300 |
| 42124 | — | Metcalfe County | KY | 66 | — | — |
| 42252 | — | Butler County | KY | 52 | — | — |
| 42163 | — | Edmonson County | KY | 40 | — | — |
| 42142 | — | — | — | — | — | — |
| 42152 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 736?
BOWLING GREEN (DMA 736) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in KY, covering about 238,072 combined ZIP-area residents across 38 codes.
How many ZIP codes are in the BOWLING GREEN DMA?
US5 currently lists 38 indexable ZIP codes for DMA 736 (BOWLING GREEN). Counts can change as geography publishes update.
What is the average income in the BOWLING GREEN market?
The average of ZIP median household incomes in BOWLING GREEN is about $55,644 (about 26% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 736?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the BOWLING GREEN DMA?
Larger population clusters on US5 for BOWLING GREEN include Bowling Green, KY, Glasgow, KY, Morgantown, KY, Smiths Grove, KY, and Edmonton, KY. Open linked ZIP pages for neighborhood-level demographics.