DMA code
760
TWIN FALLS · DMA 760
Explore ZIP codes in the TWIN FALLS TV market — covering ID — 35 ZIP codes — 214,119 residents. Population, income, and housing at a glance.
ZIP codes
35
Population
214,119
States
ID
Median household income (avg.)
$69,678
Average home value
$311,417
Where is the TWIN FALLS market?
TWIN FALLS (DMA 760) groups 35 indexable ZIP codes on US5 across ID, with a combined ZIP-area population of about 214,119.
Larger population clusters inside this TV market include Twin Falls, ID, Jerome, ID, Burley, ID, Rupert, ID, and Hailey, ID. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 83301 (about 61,968 residents).
Income and housing in TWIN FALLS
Across ZIPs with income data in TWIN FALLS, the average median household income is about $69,678 — about 7% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $311,417.
On this page’s income ranking, ZIP 83302 is near the top at about $105,605.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 760 for TWIN FALLS.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this TWIN FALLS page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in TWIN FALLS
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 83301 | Twin Falls | Twin Falls County | ID | 61,968 | $62,388 | $290,600 |
| 83338 | Jerome | Jerome County | ID | 21,830 | $70,489 | $253,300 |
| 83318 | Burley | Cassia County | ID | 19,319 | $66,770 | $248,700 |
| 83350 | Rupert | Minidoka County | ID | 12,905 | $61,622 | $218,400 |
| 83333 | Hailey | Blaine County | ID | 12,096 | $86,142 | $688,400 |
| 83316 | Buhl | Twin Falls County | ID | 10,075 | $61,378 | $248,100 |
| 83341 | Kimberly | Twin Falls County | ID | 9,445 | $95,340 | $411,600 |
| 83330 | Gooding | Gooding County | ID | 7,120 | $58,313 | $230,100 |
| 83328 | Filer | Twin Falls County | ID | 6,459 | $62,273 | $293,500 |
| 83336 | Heyburn | Minidoka County | ID | 5,968 | $85,000 | $275,400 |
| 83355 | Wendell | Gooding County | ID | 5,451 | $63,083 | $236,600 |
| 83340 | Ketchum | Blaine County | ID | 5,379 | $86,650 | $860,400 |
| 83303 | — | — | — | 4,230 | $46,020 | $216,281 |
| 83313 | Gannett | Blaine County | ID | 4,033 | $83,705 | $512,700 |
| 83347 | Paul | Minidoka County | ID | 3,284 | $72,278 | $274,600 |
| 83352 | Shoshone | Lincoln County | ID | 3,143 | $63,276 | $202,000 |
| 83332 | Hagerman | Twin Falls County | ID | 2,608 | $67,153 | $225,700 |
| 83334 | Hansen | Twin Falls County | ID | 2,428 | $57,065 | $228,400 |
| 83335 | Hazelton | Jerome County | ID | 2,288 | $57,063 | $229,800 |
| 83323 | Declo | Cassia County | ID | 1,856 | $61,696 | $320,500 |
| 83342 | Malta | Cassia County | ID | 1,584 | $56,161 | $291,000 |
| 83320 | Carey | Blaine County | ID | 1,562 | $48,750 | $241,700 |
| 83353 | Sun Valley | Blaine County | ID | 1,374 | $95,568 | $829,000 |
| 83346 | Oakley | Cassia County | ID | 1,346 | $80,750 | $221,600 |
| 83349 | Richfield | Lincoln County | ID | 1,311 | $69,083 | $203,400 |
| 83344 | Murtaugh | Cassia County | ID | 1,286 | $68,158 | $323,400 |
| 83324 | Dietrich | Lincoln County | ID | 771 | $66,250 | $241,700 |
| 83314 | Bliss | Gooding County | ID | 728 | $66,750 | $303,500 |
| 83325 | Eden | Jerome County | ID | 712 | $65,694 | $201,500 |
| 83311 | Albion | Cassia County | ID | 628 | $84,375 | $280,800 |
| 83321 | Castleford | Twin Falls County | ID | 424 | $54,861 | $200,000 |
| 83302 | — | Twin Falls County | ID | 259 | $105,605 | $139,800 |
| 83312 | — | Cassia County | ID | 152 | — | $363,800 |
| 83348 | — | Blaine County | ID | 88 | — | $281,900 |
| 83354 | Sun Valley | Blaine County | ID | 9 | — | — |
Frequently asked questions
What is DMA 760?
TWIN FALLS (DMA 760) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in ID, covering about 214,119 combined ZIP-area residents across 35 codes.
How many ZIP codes are in the TWIN FALLS DMA?
US5 currently lists 35 indexable ZIP codes for DMA 760 (TWIN FALLS). Counts can change as geography publishes update.
What is the average income in the TWIN FALLS market?
The average of ZIP median household incomes in TWIN FALLS is about $69,678 (about 7% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 760?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the TWIN FALLS DMA?
Larger population clusters on US5 for TWIN FALLS include Twin Falls, ID, Jerome, ID, Burley, ID, Rupert, ID, and Hailey, ID. Open linked ZIP pages for neighborhood-level demographics.