DMA code
766
HELENA · DMA 766
Explore ZIP codes in the HELENA TV market — covering MT — 17 ZIP codes — 94,498 residents. Population, income, and housing at a glance.
ZIP codes
17
Population
94,498
States
MT
Median household income (avg.)
$63,880
Average home value
$336,786
Where is the HELENA market?
HELENA (DMA 766) groups 17 indexable ZIP codes on US5 across MT, with a combined ZIP-area population of about 94,498.
Larger population clusters inside this TV market include Helena, MT, Helena Valley Northeast, MT, Spokane Creek, MT, The Silos, MT, and Lincoln, MT. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 59601 (about 31,822 residents).
Income and housing in HELENA
Across ZIPs with income data in HELENA, the average median household income is about $63,880 — about 15% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $336,786.
On this page’s income ranking, ZIP 59640 is near the top at about $95,250.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 766 for HELENA.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this HELENA page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in HELENA
Frequently asked questions
What is DMA 766?
HELENA (DMA 766) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MT, covering about 94,498 combined ZIP-area residents across 17 codes.
How many ZIP codes are in the HELENA DMA?
US5 currently lists 17 indexable ZIP codes for DMA 766 (HELENA). Counts can change as geography publishes update.
What is the average income in the HELENA market?
The average of ZIP median household incomes in HELENA is about $63,880 (about 15% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 766?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the HELENA DMA?
Larger population clusters on US5 for HELENA include Helena, MT, Helena Valley Northeast, MT, Spokane Creek, MT, The Silos, MT, and Lincoln, MT. Open linked ZIP pages for neighborhood-level demographics.