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Bay City village, WI

ZIP Code 54723 — Bay City village, WI Demographics & Data

Source: U.S. Census Bureau ACS 2019–2023 5-Year Estimates. Page data updated 2026-08-02.

Middle ClassLow Snow Area

Map, Quick Facts & Location

Quick Facts

Local time
Population
1,020
Median Income
$83,750
+11% vs US avg
Home Value
$181,600
-48% vs US avg
Median Rent
$734
-37% vs US avg
Median Age
48.4 yrs
+24% vs US avg
Area Code
Congress
Top Ancestry
GermanNorwegianSwedish
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Location
Coordinates
44.6106, -92.4194
Elevation
1,030 ft
Land Area
30.7 sq mi
Water Area
6.2 sq mi (17% water)

At a glance

Population
1,020
Density
N/A
Median income
$83,750
+11% vs US avg
Home value
$181,600
-48% vs US avg
Median rent
$734
-37% vs US avg
Timezone

Overview of ZIP Code 54723

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What to know about ZIP 54723

ZIP code 54723 covers Bay City, WI in Pierce County with a population of about 1,020.

At a glance, the area shows median age of 48.4 versus a U.S. median of about 38.9.

It sits in telephone area codes 534, 715; U.S. House district WI-3; the MINNEAPOLIS - ST. PAUL media market.

Income and economy in Bay City, WI

Median household income in ZIP 54723 is about $83,750 — about 11% above the U.S. median ($75,149).

On socioeconomic markers, US5 shows a poverty rate of 4.4%; unemployment rate near 1.2%; 14.3% of adults with a bachelor’s degree or higher (about 19.4 points below the national share (33.7%)).

Labor and commute patterns include leading industry context around Manufacturing, Construction, and Healthcare; about 4.4% of workers reporting work-from-home (about 10.8 points below the U.S. share (15.2%)); a mean commute of about 180.0 minutes (U.S. average near 26.8).

Housing and affordability in ZIP 54723

Median home value is about $181,600 — about 48% below the U.S. median home value ($348,079).

Housing tenure and rents show median gross rent around $734 (about 37% below the U.S. median rent ($1,163)), and owner-occupancy near 84.3% (about 18.9 points above the national owner-occupancy rate (65.4%)).

To comfortably buy a median-priced home in ZIP 54723 in Bay City, WI, a household would need roughly $50,000 in annual income under a 20% down, 30-year loan at 6.8% (illustrative), keeping housing costs near 28% of income. Estimated monthly PITI is about $1,167. That sits below the local median household income ($83,750), suggesting the typical household income is closer to a workable buy-in level under these assumptions. Rates, taxes, insurance, and HOA fees vary — treat this as a planning estimate, not a lender quote.

Climate risk and migration signals

FEMA’s National Risk Index rates natural-hazard risk for Bay City village, WI as Very Low (composite score 42.3), which is near the middle of the national distribution. The strongest component scores on US5 are flood (48.7) and wildfire (17.8). These scores are county-linked NRI values published for planning context — all ZIP codes in the same county share the same composite score on US5. Useful when comparing insurance and disaster exposure across areas, not a substitute for a parcel-level flood or fire determination.

Climate normals for Bay City village, WI show little to no average snow and around 35.9 inches of annual precipitation.

IRS migration statistics show a net inflow of about 59 for ZIP 54723 (Bay City village, WI) on US5’s published series — a signal of people/tax filers moving in relative to those leaving. Inflows often track job growth, housing demand, or lifestyle migration; treat the figure as a directional indicator rather than a precise headcount.

Nearby (from this ZIP)

Airport RNH (37.6 miles (60.5 km)) · University of Wisconsin-River Falls (19.5 miles (31.4 km)) · Mississippi National River & Recreation Area (40.5 miles (65.1 km)) · VA: Rochester VA Clinic (37.0 miles (59.6 km))

Full lists and map pins are in the Infrastructure section below.