TAMPA - ST. PETE (SARASOTA) · DMA 539
Explore ZIP codes in the TAMPA - ST. PETE (SARASOTA) TV market — covering FL — 349 ZIP codes — 5,526,312 residents. Population, income, and housing at a glance.
Where is the TAMPA - ST. PETE (SARASOTA) market?
TAMPA - ST. PETE (SARASOTA) (DMA 539) groups 349 indexable ZIP codes on US5 across FL, with a combined ZIP-area population of about 5,526,312.
Larger population clusters inside this TV market include Tampa, FL, St. Petersburg, FL, Clearwater, FL, Lakeland, FL, and Riverview, FL. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 33647 (about 74,919 residents).
Income and housing in TAMPA - ST. PETE (SARASOTA)
Across ZIPs with income data in TAMPA - ST. PETE (SARASOTA), the average median household income is about $72,092 — about 4% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $320,845.
On this page’s income ranking, ZIP 33629 is near the top at about $158,337.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 539 for TAMPA - ST. PETE (SARASOTA).
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this TAMPA - ST. PETE (SARASOTA) page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in TAMPA - ST. PETE (SARASOTA)
Frequently asked questions
What is DMA 539?
TAMPA - ST. PETE (SARASOTA) (DMA 539) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in FL, covering about 5,526,312 combined ZIP-area residents across 349 codes.
How many ZIP codes are in the TAMPA - ST. PETE (SARASOTA) DMA?
US5 currently lists 349 indexable ZIP codes for DMA 539 (TAMPA - ST. PETE (SARASOTA)). Counts can change as geography publishes update.
What is the average income in the TAMPA - ST. PETE (SARASOTA) market?
The average of ZIP median household incomes in TAMPA - ST. PETE (SARASOTA) is about $72,092 (about 4% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 539?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the TAMPA - ST. PETE (SARASOTA) DMA?
Larger population clusters on US5 for TAMPA - ST. PETE (SARASOTA) include Tampa, FL, St. Petersburg, FL, Clearwater, FL, Lakeland, FL, and Riverview, FL. Open linked ZIP pages for neighborhood-level demographics.