DMA code
570
MYRTLE BEACH - FLORENCE · DMA 570
Explore ZIP codes in the MYRTLE BEACH - FLORENCE TV market — covering NC, SC — 81 ZIP codes — 862,823 residents. Population, income, and housing at a glance.
ZIP codes
81
Population
862,823
States
NC, SC
Median household income (avg.)
$48,906
Average home value
$144,825
Where is the MYRTLE BEACH - FLORENCE market?
MYRTLE BEACH - FLORENCE (DMA 570) groups 81 indexable ZIP codes on US5 across NC and SC, with a combined ZIP-area population of about 862,823.
Larger population clusters inside this TV market include Florence, SC, Conway, SC, Carolina Forest, SC, Socastee, SC, and Lumberton, NC. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 29579 (about 53,699 residents).
Income and housing in MYRTLE BEACH - FLORENCE
Across ZIPs with income data in MYRTLE BEACH - FLORENCE, the average median household income is about $48,906 — about 35% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $144,825.
On this page’s income ranking, ZIP 29528 is near the top at about $75,943.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 570 for MYRTLE BEACH - FLORENCE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this MYRTLE BEACH - FLORENCE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in MYRTLE BEACH - FLORENCE
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 29579 | Carolina Forest | Horry County | SC | 53,699 | $72,909 | $320,400 |
| 29588 | Socastee | Horry County | SC | 53,114 | $66,854 | $241,700 |
| 29526 | Conway | Horry County | SC | 51,176 | $66,490 | $232,100 |
| 29501 | Florence | Florence County | SC | 47,259 | $70,618 | $220,800 |
| 29577 | Myrtle Beach | Horry County | SC | 35,022 | $48,561 | $273,700 |
| 28358 | Lumberton | Robeson County | NC | 33,745 | $46,756 | $106,200 |
| 29576 | Murrells Inlet | Horry County | SC | 32,975 | $70,343 | $315,700 |
| 29550 | Hartsville | Darlington County | SC | 30,198 | $54,191 | $169,200 |
| 29527 | Conway | Horry County | SC | 29,054 | $53,078 | $197,000 |
| 28352 | Laurinburg | Scotland County | NC | 24,177 | $41,635 | $112,300 |
| 29505 | Florence | Florence County | SC | 23,953 | $64,194 | $174,100 |
| 29566 | Little River | Horry County | SC | 21,194 | $63,358 | $275,600 |
| 29506 | Florence | Florence County | SC | 20,323 | $38,441 | $114,400 |
| 29532 | Darlington | Darlington County | SC | 20,272 | $41,810 | $120,400 |
| 29582 | North Myrtle Beach | Horry County | SC | 20,113 | $71,030 | $370,700 |
| 29575 | Surfside Beach | Horry County | SC | 19,455 | $72,029 | $278,800 |
| 29512 | Bennettsville | Marlboro County | SC | 17,408 | $39,515 | $79,200 |
| 29569 | Loris | Horry County | SC | 16,913 | $50,659 | $190,300 |
| 29568 | North Myrtle Beach | Horry County | SC | 16,373 | $61,048 | $234,900 |
| 29536 | Dillon | Dillon County | SC | 15,825 | $43,637 | $87,300 |
| 29571 | Marion | Marion County | SC | 13,788 | $35,340 | $99,000 |
| 28364 | Raemon | Robeson County | NC | 13,184 | $33,889 | $76,100 |
| 28360 | Lumberton | Robeson County | NC | 12,735 | $46,560 | $107,000 |
| 28372 | Pembroke | Robeson County | NC | 12,286 | $31,860 | $100,900 |
| 29560 | Lake City | Florence County | SC | 12,284 | $45,421 | $108,000 |
| 29572 | Myrtle Beach | Horry County | SC | 11,506 | $75,388 | $385,100 |
| 28377 | Red Springs | Hoke County | NC | 11,188 | $34,892 | $88,900 |
| 28384 | St. Pauls | Robeson County | NC | 11,166 | $48,045 | $92,500 |
| 29541 | Danwood | Florence County | SC | 10,213 | $53,390 | $156,100 |
| 29161 | Timmonsville | Florence County | SC | 10,114 | $47,923 | $126,200 |
| 28340 | Fairmont | Robeson County | NC | 9,756 | $38,188 | $81,900 |
| 29574 | Mullins | Marion County | SC | 9,383 | $32,699 | $77,600 |
| 29544 | Aynor | Horry County | SC | 7,616 | $73,338 | $192,200 |
| 28383 | Elrod | Robeson County | NC | 6,794 | $37,373 | $74,400 |
| 29511 | Aynor | Horry County | SC | 6,723 | $72,944 | $216,700 |
| 29565 | Latta | Dillon County | SC | 6,460 | $41,589 | $70,400 |
| 28371 | Parkton | Robeson County | NC | 6,458 | $53,781 | $151,100 |
| 29555 | Johnsonville | Florence County | SC | 5,804 | $61,144 | $118,900 |
| 28353 | — | — | — | 5,652 | $47,778 | $143,800 |
| 29583 | Pamplico | Florence County | SC | 5,318 | $40,000 | $103,800 |
| 28386 | Rennert | Robeson County | NC | 5,246 | $30,286 | $65,300 |
| 29069 | Lamar | Darlington County | SC | 5,029 | $46,250 | $112,700 |
| 28351 | Laurel Hill | Scotland County | NC | 4,792 | $46,218 | $92,100 |
| 29581 | Ketchuptown | Horry County | SC | 4,604 | $54,609 | $98,300 |
| 29551 | — | — | — | 4,560 | $38,886 | $111,800 |
| 29598 | — | — | — | 4,494 | $63,603 | $293,200 |
| 29591 | Scranton | Florence County | SC | 4,292 | $55,481 | $58,900 |
| 29502 | — | — | — | 4,066 | $51,250 | $155,100 |
| 29570 | McColl | Marlboro County | SC | 3,992 | $33,150 | $54,600 |
| 29597 | — | — | — | 3,929 | $62,054 | $340,700 |
| 29587 | — | — | — | 3,839 | $64,690 | $265,600 |
| 29540 | Dovesville | Darlington County | SC | 3,596 | $43,654 | $66,900 |
| 29528 | — | — | — | 3,308 | $75,943 | $266,000 |
| 29530 | Coward | Florence County | SC | 2,769 | $55,625 | $116,000 |
| 28357 | Lumber Bridge | Robeson County | NC | 2,599 | $47,188 | $104,000 |
| 29546 | Daviston | Marion County | SC | 2,574 | $31,920 | $97,000 |
| 29547 | Hamer | Dillon County | SC | 2,552 | $45,917 | $92,700 |
| 28396 | Wagram | Scotland County | NC | 2,384 | $56,736 | $150,200 |
| 29578 | — | — | — | 2,300 | $43,000 | $200,600 |
| 29545 | Green Sea | Horry County | SC | 2,066 | $34,358 | $107,900 |
| 29563 | Lake View | Dillon County | SC | 2,016 | $42,614 | $100,700 |
| 29596 | Wallace | Marlboro County | SC | 1,972 | $33,125 | $58,400 |
| 29503 | — | — | — | 1,828 | $44,293 | $143,200 |
| 29525 | Clio | Marlboro County | SC | 1,822 | $29,625 | $53,000 |
| 29114 | Olanta | Florence County | SC | 1,815 | $49,000 | $101,600 |
| 28343 | Gibson | Scotland County | NC | 1,795 | $35,000 | $57,100 |
| 28369 | Orrum | Robeson County | NC | 1,781 | $42,554 | $75,700 |
| 29593 | Society Hill | Darlington County | SC | 1,756 | $39,688 | $73,500 |
| 28359 | Lumberton | Robeson County | NC | 947 | — | — |
| 29592 | Sellers | Marion County | SC | 946 | $34,853 | $46,000 |
| 29516 | Blenheim | Marlboro County | SC | 823 | $47,125 | — |
| 29567 | Little Rock | Dillon County | SC | 532 | $28,750 | $55,000 |
| 29543 | — | Dillon County | SC | 350 | $53,854 | $73,900 |
| 29519 | Centenary | Marion County | SC | 321 | $13,156 | $182,200 |
| 28375 | Proctorville | Robeson County | NC | 177 | $71,705 | $92,500 |
| 29594 | Tatum | Marlboro County | SC | 140 | — | $101,600 |
| 28362 | Marietta | Robeson County | NC | 47 | $33,125 | $112,500 |
| 29589 | Rains | Marion County | SC | 40 | — | — |
| 29079 | Lydia | Darlington County | SC | 26 | — | — |
| 28378 | Rex | Robeson County | NC | 22 | — | — |
| 29504 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 570?
MYRTLE BEACH - FLORENCE (DMA 570) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in NC and SC, covering about 862,823 combined ZIP-area residents across 81 codes.
How many ZIP codes are in the MYRTLE BEACH - FLORENCE DMA?
US5 currently lists 81 indexable ZIP codes for DMA 570 (MYRTLE BEACH - FLORENCE). Counts can change as geography publishes update.
What is the average income in the MYRTLE BEACH - FLORENCE market?
The average of ZIP median household incomes in MYRTLE BEACH - FLORENCE is about $48,906 (about 35% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 570?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the MYRTLE BEACH - FLORENCE DMA?
Larger population clusters on US5 for MYRTLE BEACH - FLORENCE include Florence, SC, Conway, SC, Carolina Forest, SC, Socastee, SC, and Lumberton, NC. Open linked ZIP pages for neighborhood-level demographics.