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SHREVEPORT · DMA 612

Explore ZIP codes in the SHREVEPORT TV market — covering AR, LA, OK, TX — 216 ZIP codes — 1,020,611 residents. Population, income, and housing at a glance.

DMA code
612
ZIP codes
216
Population
1,020,611
States
AR, LA, OK, TX
Median household income (avg.)
$49,575
Average home value
$126,479
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Where is the SHREVEPORT market?

SHREVEPORT (DMA 612) groups 216 indexable ZIP codes on US5 across AR, LA, OK, and TX, with a combined ZIP-area population of about 1,020,611.

Larger population clusters inside this TV market include Shreveport, LA, Bossier City, LA, Texarkana, TX, Texarkana, AR, and Marshall, TX. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 71111 (about 43,302 residents).

Income and housing in SHREVEPORT

Across ZIPs with income data in SHREVEPORT, the average median household income is about $49,575 — about 34% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $126,479.

On this page’s income ranking, ZIP 71468 is near the top at about $105,417.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 612 for SHREVEPORT.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this SHREVEPORT page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in SHREVEPORT

ZIP City County State Population Income Home value
71032 Grand Cane De Soto Parish LA 2,298 $68,864 $178,200
75568 Naples Cass County TX 2,271 $47,983 $108,600
75651 — Harrison County TX 2,231 $59,535 $188,800
71071 Sarepta Webster Parish LA 2,184 $35,705 $103,900
71039 Heflin Webster Parish LA 2,165 $49,615 $112,000
75558 — Titus County TX 2,160 $79,811 $101,500
75643 Gary City Panola County TX 2,072 $56,685 $132,200
71842 Horatio Sevier County AR 2,018 $56,543 $159,600
71860 Stamps Lafayette County AR 1,966 $34,122 $72,500
74740 Haworth McCurtain County OK 1,953 $39,773 $85,800
71137 — — — 1,870 $36,411 $63,700
71419 Converse Sabine Parish LA 1,865 $61,715 $109,100
71030 Gloster De Soto Parish LA 1,848 $58,750 $183,500
71061 Oil City Caddo Parish LA 1,834 $31,250 $114,400
71833 Dierks Howard County AR 1,830 $31,759 $105,600
71851 Mineral Springs Howard County AR 1,822 $61,250 $115,200
75456 — — — 1,806 $45,526 —
71016 Lucky Bienville Parish LA 1,761 $37,734 $88,400
71497 Natchitoches Natchitoches Parish LA 1,729 $2,499 —
71845 Lewisville Lafayette County AR 1,722 $24,916 $73,400
71834 — Miller County AR 1,708 $65,424 $56,000
71740 Emerson Columbia County AR 1,595 $63,050 $142,000
71028 Mount Lebanon Bienville Parish LA 1,585 $35,240 $92,100
71462 Noble Sabine Parish LA 1,562 $47,917 $74,900
75555 McLeod Cass County TX 1,508 $46,818 $102,100
71161 — — — 1,443 $17,659 —
71162 — — — 1,443 $17,659 —
71163 — — — 1,443 $17,659 —
71164 — — — 1,443 $17,659 —
71165 — — — 1,443 $17,659 —
71166 — — — 1,443 $17,659 —
71007 — Caddo Parish LA 1,403 $44,981 $182,500
71070 Ashland Natchitoches Parish LA 1,382 $54,187 $103,100
71072 Shongaloo Webster Parish LA 1,376 $72,284 $68,800
71018 Cotton Valley Webster Parish LA 1,350 $39,035 $58,000
75574 — Bowie County TX 1,286 $69,676 $112,500
71838 McNab Hempstead County AR 1,244 $39,583 $102,100
71024 Dubberly Webster Parish LA 1,143 $50,286 $132,400
71133 — — — 1,139 $45,179 $77,100
75556 Bloomburg Cass County TX 1,110 $78,333 $84,100
74766 Wright City McCurtain County OK 1,087 $47,639 $95,600
75669 — Panola County TX 1,044 $85,595 $130,700
75560 Douglassville Cass County TX 1,007 $71,875 $66,900
71065 Pleasant Hill Sabine Parish LA 988 $30,556 $55,700
71027 Frierson De Soto Parish LA 986 $32,292 $185,800
75566 Marietta Cass County TX 953 $63,889 $86,600
74957 Smithville Le Flore County OK 905 $40,917 $113,000
74736 Garvin McCurtain County OK 898 $50,139 $139,500
74734 Eagletown McCurtain County OK 879 $55,268 $131,900
71826 Bradley Lafayette County AR 870 $33,750 $71,600
71450 Belmont Natchitoches Parish LA 828 $41,867 —
71827 Buckner Lafayette County AR 819 $58,676 $49,400
71456 Natchez Natchitoches Parish LA 796 $66,667 $260,600
71046 Keachi De Soto Parish LA 791 $56,250 $76,700
75493 Winfield Titus County TX 777 $60,417 $55,500
71003 Athens Claiborne Parish LA 753 $38,173 $91,300
71044 Ida Caddo Parish LA 748 $58,264 $101,000
71031 Goldonna Winn Parish LA 736 $47,813 $77,200
71862 Washington Hempstead County AR 699 $38,504 —
71063 — De Soto Parish LA 698 $41,652 $73,200
71416 — Natchitoches Parish LA 680 $41,648 $86,100
71841 Gillham Sevier County AR 655 $36,250 $53,800
71752 McNeil Columbia County AR 638 $36,121 $57,600
74963 — McCurtain County OK 632 $54,205 $91,700
71971 — Howard County AR 558 $58,462 $185,100
71839 Garland Miller County AR 543 $28,906 —
74754 — McCurtain County OK 534 $50,755 —
71021 Cullen Webster Parish LA 512 $18,807 $70,800
71045 Jamestown Bienville Parish LA 510 $70,855 $85,600
71069 Rodessa Caddo Parish LA 492 $33,958 —
71468 Provencal Natchitoches Parish LA 451 $105,417 $211,000
71043 Hosston Caddo Parish LA 425 $58,173 $84,600
71004 Belcher Caddo Parish LA 408 $72,917 $203,600
71825 Blevins Hempstead County AR 392 $70,588 $134,700
71008 Bienville Bienville Parish LA 359 $35,227 —
71847 McCaskill Hempstead County AR 341 $25,556 $114,700
71866 Winthrop Little River County AR 323 — $128,100
71034 Hall Summit Red River Parish LA 272 — $82,700
75565 McLeod Cass County TX 250 $19,688 $177,500
75573 Redwater Bowie County TX 246 $67,188 —
71079 — Claiborne Parish LA 236 $38,459 $84,800
71853 Ogden Little River County AR 225 $32,292 $46,300
71414 Clarence Natchitoches Parish LA 203 $40,469 $51,700
71855 Ozan Hempstead County AR 203 — —
71865 Wilton Little River County AR 197 — $84,800
71859 Saratoga Hempstead County AR 179 $63,060 $187,900
74755 — McCurtain County OK 177 $58,654 $101,000
74750 Millerton McCurtain County OK 167 $38,750 $59,100
71029 Gilliam Caddo Parish LA 149 $53,250 $131,300
74722 — McCurtain County OK 143 $58,750 $225,000
71002 Ashland Natchitoches Parish LA 141 $41,528 $131,300
71426 Fisher Sabine Parish LA 123 $35,833 $71,000
71831 — Howard County AR 116 — —
71048 Lisbon Claiborne Parish LA 114 $88,214 $55,200
74724 — McCurtain County OK 111 $59,500 $110,200
71823 Ben Lomond Sevier County AR 101 $45,313 $98,300
71009 Blanchard Caddo Parish LA 95 — $326,700
71434 — Natchitoches Parish LA 91 $51,518 $134,800
71406 Belmont Sabine Parish LA 87 — —
71452 — Natchitoches Parish LA 78 — —

Frequently asked questions

What is DMA 612?

SHREVEPORT (DMA 612) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AR, LA, OK, and TX, covering about 1,020,611 combined ZIP-area residents across 216 codes.

How many ZIP codes are in the SHREVEPORT DMA?

US5 currently lists 216 indexable ZIP codes for DMA 612 (SHREVEPORT). Counts can change as geography publishes update.

What is the average income in the SHREVEPORT market?

The average of ZIP median household incomes in SHREVEPORT is about $49,575 (about 34% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 612?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the SHREVEPORT DMA?

Larger population clusters on US5 for SHREVEPORT include Shreveport, LA, Bossier City, LA, Texarkana, TX, Texarkana, AR, and Marshall, TX. Open linked ZIP pages for neighborhood-level demographics.