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MILWAUKEE · DMA 617

Explore ZIP codes in the MILWAUKEE TV market — covering WI — 184 ZIP codes — 2,395,969 residents. Population, income, and housing at a glance.

DMA code
617
ZIP codes
184
Population
2,395,969
States
WI
Median household income (avg.)
$85,175
Average home value
$280,310
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Where is the MILWAUKEE market?

MILWAUKEE (DMA 617) groups 184 indexable ZIP codes on US5 across WI, with a combined ZIP-area population of about 2,395,969.

Larger population clusters inside this TV market include Milwaukee, WI, Waukesha, WI, Sheboygan, WI, Mount Pleasant, WI, and West Allis, WI. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 53215 (about 58,375 residents).

Income and housing in MILWAUKEE

Across ZIPs with income data in MILWAUKEE, the average median household income is about $85,175 — about 13% above the U.S. median ($75,149).

Average median home value across those ZIPs is about $280,310.

On this page’s income ranking, ZIP 53056 is near the top at about $168,125.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 617 for MILWAUKEE.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this MILWAUKEE page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in MILWAUKEE

ZIP City County State Population Income Home value
53215 Milwaukee Milwaukee County WI 58,375 $49,207 $148,400
53209 Milwaukee Milwaukee County WI 44,963 $45,288 $150,200
53081 Sheboygan Sheboygan County WI 43,146 $62,401 $169,700
53218 Milwaukee Milwaukee County WI 40,581 $42,207 $122,200
53204 Milwaukee Milwaukee County WI 40,008 $43,645 $106,000
53051 Menomonee Falls Waukesha County WI 39,000 $98,423 $341,700
53221 Milwaukee Milwaukee County WI 38,428 $61,640 $205,500
53066 Summit Waukesha County WI 37,056 $111,348 $402,800
53154 Oak Creek Milwaukee County WI 36,473 $93,120 $305,100
53132 Franklin Milwaukee County WI 35,272 $110,656 $345,600
53402 Caledonia Racine County WI 35,272 $74,125 $224,200
53214 West Allis Milwaukee County WI 35,010 $62,712 $178,600
53219 Milwaukee Milwaukee County WI 34,855 $70,998 $190,300
53207 Milwaukee Milwaukee County WI 34,536 $79,576 $228,500
53211 Milwaukee Milwaukee County WI 34,427 $76,206 $413,500
53188 Waukesha Waukesha County WI 34,290 $88,656 $317,300
53142 Bristol Kenosha County WI 33,572 $86,891 $254,300
53186 Waukesha Waukesha County WI 33,264 $74,596 $277,800
53151 New Berlin Waukesha County WI 32,865 $99,248 $351,300
53217 River Hills Milwaukee County WI 30,381 $132,044 $426,100
53140 Kenosha Kenosha County WI 30,325 $56,803 $191,400
53216 Milwaukee Milwaukee County WI 29,772 $43,466 $122,800
53223 Milwaukee Milwaukee County WI 29,287 $60,477 $184,300
53212 Milwaukee Milwaukee County WI 29,099 $42,679 $204,300
53105 Rochester Racine County WI 29,051 $88,798 $295,100
53405 Racine Racine County WI 27,843 $68,339 $173,600
53220 Greenfield Milwaukee County WI 27,678 $69,301 $218,800
53095 West Bend Washington County WI 27,635 $82,219 $286,500
53208 Milwaukee Milwaukee County WI 27,407 $50,585 $196,300
53403 Mount Pleasant Racine County WI 26,696 $58,274 $159,100
53072 Pewaukee Waukesha County WI 26,652 $97,434 $424,300
53189 Waukesha Waukesha County WI 26,607 $114,555 $372,600
53144 Somers Kenosha County WI 26,539 $71,111 $248,200
53213 Wauwatosa Milwaukee County WI 26,293 $94,144 $311,200
53202 Milwaukee Milwaukee County WI 26,269 $68,482 $298,000
53150 Muskego Waukesha County WI 26,142 $113,125 $390,500
53406 Mount Pleasant Racine County WI 25,564 $78,427 $262,000
53225 Milwaukee Milwaukee County WI 25,277 $54,433 $174,500
53210 Milwaukee Milwaukee County WI 24,605 $45,268 $153,400
53222 Milwaukee Milwaukee County WI 24,400 $73,523 $202,100
53027 Hartford Washington County WI 23,201 $85,708 $290,200
53045 Brookfield Waukesha County WI 23,072 $116,541 $443,500
53227 West Allis Milwaukee County WI 22,988 $71,594 $214,300
53916 Beaver Dam Dodge County WI 22,956 $72,704 $212,200
53005 Brookfield Waukesha County WI 22,125 $123,486 $386,300
53090 West Bend Washington County WI 21,889 $87,786 $267,500
53083 Sheboygan Sheboygan County WI 21,745 $77,739 $235,500
53224 Milwaukee Milwaukee County WI 21,445 $69,727 $194,600
53143 Kenosha Kenosha County WI 21,436 $67,105 $186,600
53029 Hartland Waukesha County WI 21,420 $109,778 $449,800
53092 Mequon Ozaukee County WI 21,202 $126,431 $440,200
53172 South Milwaukee Milwaukee County WI 20,547 $70,146 $216,400
53190 Whitewater Walworth County WI 20,461 $59,598 $247,000
53206 Milwaukee Milwaukee County WI 20,219 $28,995 $70,800
53089 Sussex Waukesha County WI 20,202 $116,042 $387,100
53022 Germantown Washington County WI 19,883 $105,324 $353,000
53149 Mukwonago Waukesha County WI 19,601 $112,653 $384,600
53024 Grafton Ozaukee County WI 19,040 $91,675 $353,700
53226 Wauwatosa Milwaukee County WI 18,893 $86,361 $301,400
53012 Cedarburg Ozaukee County WI 18,870 $98,094 $390,600
53185 Tichigan Racine County WI 18,786 $100,896 $357,700
53121 Elkhorn Walworth County WI 18,640 $83,635 $287,900
53538 Lake Koshkonong Jefferson County WI 18,604 $80,784 $228,200
53147 Lake Geneva Walworth County WI 18,440 $83,018 $337,000
53158 Pleasant Prairie Kenosha County WI 18,161 $107,730 $348,900
53094 Watertown Jefferson County WI 18,151 $71,973 $223,900
53110 Cudahy Milwaukee County WI 17,964 $66,717 $201,000
53073 Plymouth Sheboygan County WI 16,174 $76,100 $237,600
53115 Delavan Walworth County WI 16,056 $70,880 $225,900
53228 Greenfield Milwaukee County WI 15,084 $75,288 $254,700
53129 Greendale Milwaukee County WI 14,607 $95,412 $288,400
53233 Milwaukee Milwaukee County WI 14,412 $20,306 $132,900
53963 Waupun Fond du Lac County WI 13,927 $73,945 $182,900
53074 Port Washington Ozaukee County WI 13,589 $78,944 $276,200
53404 Racine Racine County WI 12,438 $47,714 $126,800
53085 Sheboygan Falls Sheboygan County WI 11,583 $72,037 $229,200
53098 Watertown Dodge County WI 11,505 $73,147 $239,700
53120 East Troy Walworth County WI 10,890 $93,397 $310,100
53037 Jackson Washington County WI 10,024 $95,602 $312,000
53549 Jefferson Jefferson County WI 9,901 $78,058 $247,200
53182 Yorkville Racine County WI 9,592 $93,175 $305,700
53551 Lake Mills Jefferson County WI 9,485 $89,841 $322,700
53168 Salem Lakes Kenosha County WI 9,381 $104,712 $289,500
53235 St. Francis Milwaukee County WI 9,318 $58,490 $207,200
53086 Slinger Washington County WI 9,223 $105,539 $363,000
53205 Milwaukee Milwaukee County WI 9,091 $30,300 $122,100
53128 Bloomfield Walworth County WI 8,985 $90,343 $232,700
53040 Kewaskum Washington County WI 8,223 $99,425 $312,500
53177 Mount Pleasant Racine County WI 8,190 $77,409 $228,900
53018 Delafield Waukesha County WI 7,884 $130,511 $485,200
53181 Twin Lakes Kenosha County WI 7,873 $93,922 $270,700
53130 Hales Corners Milwaukee County WI 7,647 $86,806 $290,400
53146 New Berlin Waukesha County WI 7,348 $96,015 $318,700
53097 Mequon Ozaukee County WI 7,334 $150,391 $525,600
53050 Kekoskee Dodge County WI 7,147 $69,818 $195,600
53118 Dousman Waukesha County WI 7,107 $103,921 $367,000
53126 Raymond Racine County WI 7,093 $98,446 $352,400
53179 Salem Lakes Kenosha County WI 6,724 $93,333 $265,600
53122 Elm Grove Waukesha County WI 6,467 $133,036 $470,200
53033 Richfield Washington County WI 6,161 $114,913 $398,900

Frequently asked questions

What is DMA 617?

MILWAUKEE (DMA 617) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in WI, covering about 2,395,969 combined ZIP-area residents across 184 codes.

How many ZIP codes are in the MILWAUKEE DMA?

US5 currently lists 184 indexable ZIP codes for DMA 617 (MILWAUKEE). Counts can change as geography publishes update.

What is the average income in the MILWAUKEE market?

The average of ZIP median household incomes in MILWAUKEE is about $85,175 (about 13% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 617?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the MILWAUKEE DMA?

Larger population clusters on US5 for MILWAUKEE include Milwaukee, WI, Waukesha, WI, Sheboygan, WI, Mount Pleasant, WI, and West Allis, WI. Open linked ZIP pages for neighborhood-level demographics.