DMA code
617
MILWAUKEE · DMA 617
Explore ZIP codes in the MILWAUKEE TV market — covering WI — 184 ZIP codes — 2,395,969 residents. Population, income, and housing at a glance.
ZIP codes
184
Population
2,395,969
States
WI
Median household income (avg.)
$85,175
Average home value
$280,310
Where is the MILWAUKEE market?
MILWAUKEE (DMA 617) groups 184 indexable ZIP codes on US5 across WI, with a combined ZIP-area population of about 2,395,969.
Larger population clusters inside this TV market include Milwaukee, WI, Waukesha, WI, Sheboygan, WI, Mount Pleasant, WI, and West Allis, WI. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 53215 (about 58,375 residents).
Income and housing in MILWAUKEE
Across ZIPs with income data in MILWAUKEE, the average median household income is about $85,175 — about 13% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $280,310.
On this page’s income ranking, ZIP 53056 is near the top at about $168,125.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 617 for MILWAUKEE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this MILWAUKEE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in MILWAUKEE
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 53237 | — | — | — | 6,159 | $79,979 | $200,000 |
| 53060 | — | — | — | 6,064 | $93,670 | $322,600 |
| 53052 | — | — | — | 5,897 | $83,525 | $278,000 |
| 53171 | — | — | — | 5,885 | $78,313 | $283,000 |
| 53104 | Bristol | Kenosha County | WI | 5,807 | $107,951 | $292,500 |
| 53119 | Eagle | Waukesha County | WI | 5,732 | $115,292 | $373,600 |
| 53017 | Richfield | Washington County | WI | 5,284 | $160,145 | $477,300 |
| 53594 | Waterloo | Jefferson County | WI | 5,187 | $80,000 | $236,900 |
| 53070 | Oostburg | Sheboygan County | WI | 5,009 | $95,714 | $264,600 |
| 53080 | Saukville | Ozaukee County | WI | 4,999 | $82,903 | $291,700 |
| 53032 | Kekoskee | Dodge County | WI | 4,942 | $53,564 | $174,200 |
| 53039 | Juneau | Dodge County | WI | 4,728 | $83,092 | $212,200 |
| 53401 | — | — | — | 4,494 | $39,583 | $99,300 |
| 53021 | Fredonia | Ozaukee County | WI | 4,421 | $84,083 | $278,000 |
| 53038 | Johnson Creek | Jefferson County | WI | 4,319 | $93,333 | $298,700 |
| 53184 | Walworth | Walworth County | WI | 4,233 | $76,875 | $279,300 |
| 53008 | — | — | — | 4,134 | $159,120 | $519,600 |
| 53933 | Fox Lake | Dodge County | WI | 4,074 | $80,536 | $228,200 |
| 53234 | — | — | — | 4,064 | $48,976 | $203,500 |
| 53056 | — | — | — | 3,926 | $168,125 | $543,400 |
| 53064 | — | — | — | 3,835 | $104,071 | $457,000 |
| 53013 | Cedar Grove | Sheboygan County | WI | 3,692 | $84,219 | $250,300 |
| 53201 | — | — | — | 3,601 | $133,300 | $403,700 |
| 53103 | Big Bend | Waukesha County | WI | 3,573 | $130,938 | $381,200 |
| 53020 | Elkhart Lake | Sheboygan County | WI | 3,553 | $90,536 | $322,700 |
| 53004 | Belgium | Ozaukee County | WI | 3,551 | $84,844 | $244,700 |
| 53048 | Lomira | Dodge County | WI | 3,484 | $67,614 | $215,400 |
| 53036 | Ixonia | Jefferson County | WI | 3,483 | $94,231 | $347,100 |
| 53026 | — | — | — | 3,332 | $80,536 | $265,000 |
| 53156 | Palmyra | Jefferson County | WI | 3,314 | $83,413 | $235,700 |
| 53058 | Nashotah | Waukesha County | WI | 3,310 | $110,234 | $505,900 |
| 53076 | Richfield | Washington County | WI | 3,283 | $115,053 | $450,400 |
| 53191 | Williams Bay | Walworth County | WI | 3,264 | $64,610 | $369,200 |
| 53075 | Random Lake | Sheboygan County | WI | 3,245 | $90,917 | $273,000 |
| 53956 | Randolph | Columbia County | WI | 3,238 | $84,722 | $214,100 |
| 53187 | — | — | — | 3,092 | $55,971 | $212,300 |
| 53183 | Wales | Waukesha County | WI | 3,073 | $109,327 | $383,300 |
| 53108 | Caledonia | Racine County | WI | 2,973 | $79,398 | $282,100 |
| 53141 | — | — | — | 2,821 | $48,224 | $265,000 |
| 53178 | Sullivan | Jefferson County | WI | 2,741 | $94,522 | $337,800 |
| 53153 | North Prairie | Waukesha County | WI | 2,728 | $148,342 | $393,800 |
| 53002 | Allenton | Washington County | WI | 2,611 | $107,250 | $290,800 |
| 53082 | — | — | — | 2,528 | $49,808 | $196,600 |
| 53035 | Iron Ridge | Dodge County | WI | 2,432 | $100,938 | $270,400 |
| 53139 | Eagle Lake | Racine County | WI | 2,397 | $96,118 | $270,100 |
| 53011 | Cascade | Sheboygan County | WI | 2,269 | $91,406 | $244,200 |
| 53044 | Kohler | Sheboygan County | WI | 2,269 | $130,750 | $369,300 |
| 53585 | Sharon | Walworth County | WI | 2,238 | $71,683 | $206,700 |
| 53408 | — | — | — | 2,229 | $38,411 | $164,100 |
| 53114 | Darien | Walworth County | WI | 2,153 | $73,906 | $226,400 |
| 53091 | Theresa | Dodge County | WI | 2,113 | $81,442 | $195,800 |
| 53203 | Milwaukee | Milwaukee County | WI | 2,077 | $84,005 | $334,600 |
| 53093 | Hingham | Sheboygan County | WI | 2,025 | $93,854 | $248,100 |
| 53007 | Butler | Waukesha County | WI | 2,003 | $55,577 | $216,300 |
| 53170 | Salem Lakes | Kenosha County | WI | 1,979 | $78,456 | $259,100 |
| 53006 | Brownsville | Dodge County | WI | 1,974 | $89,375 | $229,100 |
| 53059 | Neosho | Dodge County | WI | 1,902 | $88,475 | $313,200 |
| 53125 | Fontana-on-Geneva Lake | Walworth County | WI | 1,817 | $108,750 | $576,500 |
| 53001 | Batavia | Sheboygan County | WI | 1,804 | $89,652 | $234,000 |
| 53078 | Hartford | Dodge County | WI | 1,743 | $95,912 | $343,900 |
| 53034 | Hustisford | Dodge County | WI | 1,676 | $78,859 | $214,800 |
| 53579 | Reeseville | Dodge County | WI | 1,666 | $75,048 | $228,900 |
| 53137 | Rome | Jefferson County | WI | 1,605 | $111,346 | $328,900 |
| 53046 | Lannon | Waukesha County | WI | 1,475 | $79,191 | $255,900 |
| 53023 | Greenbush | Sheboygan County | WI | 1,285 | $78,542 | $215,600 |
| 53922 | Burnett | Dodge County | WI | 1,033 | $88,472 | $265,200 |
| 53069 | Okauchee Lake | Waukesha County | WI | 819 | $127,959 | $398,500 |
| 53557 | Lowell | Dodge County | WI | 419 | $92,664 | $169,600 |
| 53016 | Clyman | Dodge County | WI | 386 | $71,071 | $164,400 |
| 53127 | — | Waukesha County | WI | 211 | — | — |
| 53167 | Rochester | Racine County | WI | 159 | $34,177 | $325,700 |
| 53176 | Springfield | Walworth County | WI | 154 | — | — |
| 53195 | — | Walworth County | WI | 148 | $78,125 | $173,800 |
| 53192 | Salem Lakes | Kenosha County | WI | 131 | — | — |
| 53295 | Milwaukee | Milwaukee County | WI | 121 | — | — |
| 53003 | Ashippun | Dodge County | WI | 119 | $59,034 | $192,800 |
| 53047 | Lebanon | Dodge County | WI | 70 | $46,094 | $277,800 |
| 53031 | Hingham | Sheboygan County | WI | 58 | $116,389 | — |
| 53099 | — | Dodge County | WI | 8 | — | — |
| 53109 | — | — | — | — | — | — |
| 53148 | — | — | — | — | — | — |
| 53152 | — | — | — | — | — | — |
| 53157 | Bloomfield | Walworth County | WI | — | — | — |
| 53159 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 617?
MILWAUKEE (DMA 617) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in WI, covering about 2,395,969 combined ZIP-area residents across 184 codes.
How many ZIP codes are in the MILWAUKEE DMA?
US5 currently lists 184 indexable ZIP codes for DMA 617 (MILWAUKEE). Counts can change as geography publishes update.
What is the average income in the MILWAUKEE market?
The average of ZIP median household incomes in MILWAUKEE is about $85,175 (about 13% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 617?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the MILWAUKEE DMA?
Larger population clusters on US5 for MILWAUKEE include Milwaukee, WI, Waukesha, WI, Sheboygan, WI, Mount Pleasant, WI, and West Allis, WI. Open linked ZIP pages for neighborhood-level demographics.