DMA code
625
WACO - TEMPLE - BRYAN · DMA 625
Explore ZIP codes in the WACO - TEMPLE - BRYAN TV market — covering TX — 129 ZIP codes — 1,184,641 residents. Population, income, and housing at a glance.
ZIP codes
129
Population
1,184,641
States
TX
Median household income (avg.)
$65,984
Average home value
$191,314
Where is the WACO - TEMPLE - BRYAN market?
WACO - TEMPLE - BRYAN (DMA 625) groups 129 indexable ZIP codes on US5 across TX, with a combined ZIP-area population of about 1,184,641.
Larger population clusters inside this TV market include Killeen, TX, Waco, TX, College Station, TX, Bryan, TX, and Temple, TX. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 77845 (about 74,612 residents).
Income and housing in WACO - TEMPLE - BRYAN
Across ZIPs with income data in WACO - TEMPLE - BRYAN, the average median household income is about $65,984 — about 12% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $191,314.
On this page’s income ranking, ZIP 76566 is near the top at about $139,342.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 625 for WACO - TEMPLE - BRYAN.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this WACO - TEMPLE - BRYAN page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in WACO - TEMPLE - BRYAN
Frequently asked questions
What is DMA 625?
WACO - TEMPLE - BRYAN (DMA 625) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in TX, covering about 1,184,641 combined ZIP-area residents across 129 codes.
How many ZIP codes are in the WACO - TEMPLE - BRYAN DMA?
US5 currently lists 129 indexable ZIP codes for DMA 625 (WACO - TEMPLE - BRYAN). Counts can change as geography publishes update.
What is the average income in the WACO - TEMPLE - BRYAN market?
The average of ZIP median household incomes in WACO - TEMPLE - BRYAN is about $65,984 (about 12% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 625?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the WACO - TEMPLE - BRYAN DMA?
Larger population clusters on US5 for WACO - TEMPLE - BRYAN include Killeen, TX, Waco, TX, College Station, TX, Bryan, TX, and Temple, TX. Open linked ZIP pages for neighborhood-level demographics.