DMA code
634
AMARILLO · DMA 634
Explore ZIP codes in the AMARILLO TV market — covering NM, OK, TX — 149 ZIP codes — 571,359 residents. Population, income, and housing at a glance.
ZIP codes
149
Population
571,359
States
NM, OK, TX
Median household income (avg.)
$63,632
Average home value
$132,373
Where is the AMARILLO market?
AMARILLO (DMA 634) groups 149 indexable ZIP codes on US5 across NM, OK, and TX, with a combined ZIP-area population of about 571,359.
Larger population clusters inside this TV market include Amarillo, TX, Clovis, NM, Canyon, TX, Pampa, TX, and Hereford, TX. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 88101 (about 45,157 residents).
Income and housing in AMARILLO
Across ZIPs with income data in AMARILLO, the average median household income is about $63,632 — about 15% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $132,373.
On this page’s income ranking, ZIP 79010 is near the top at about $170,464.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 634 for AMARILLO.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this AMARILLO page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in AMARILLO
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 88101 | Clovis | Curry County | NM | 45,157 | $55,349 | $162,400 |
| 79109 | Amarillo | Randall County | TX | 42,410 | $68,579 | $217,600 |
| 79107 | Amarillo | Potter County | TX | 36,425 | $39,474 | $88,400 |
| 79106 | Amarillo | Potter County | TX | 27,900 | $54,407 | $163,100 |
| 79118 | Amarillo | Randall County | TX | 27,412 | $87,011 | $224,000 |
| 79015 | Canyon | Randall County | TX | 23,217 | $81,351 | $267,900 |
| 79119 | Amarillo | Randall County | TX | 23,202 | $100,546 | $335,700 |
| 79065 | Pampa | Gray County | TX | 19,569 | $55,940 | $105,400 |
| 79110 | Amarillo | Randall County | TX | 18,514 | $65,896 | $153,400 |
| 79045 | Hereford | Deaf Smith County | TX | 18,441 | $54,207 | $111,800 |
| 88130 | Portales | Roosevelt County | NM | 17,865 | $52,420 | $136,600 |
| 79029 | Dumas | Moore County | TX | 15,095 | $63,188 | $152,800 |
| 79007 | Borger | Hutchinson County | TX | 13,927 | $61,701 | $94,700 |
| 73942 | Guymon | Texas County | OK | 13,659 | $58,609 | $172,400 |
| 79124 | Amarillo | Potter County | TX | 11,800 | $110,144 | $325,900 |
| 79103 | Amarillo | Potter County | TX | 11,591 | $55,885 | $123,900 |
| 79108 | Amarillo | Potter County | TX | 10,979 | $63,383 | $150,600 |
| 79022 | Dalhart | Dallam County | TX | 10,764 | $78,373 | $166,900 |
| 79070 | Perryton | Ochiltree County | TX | 9,655 | $64,988 | $135,300 |
| 79102 | Amarillo | Potter County | TX | 8,822 | $48,551 | $146,500 |
| 79104 | Amarillo | Potter County | TX | 7,236 | $47,768 | $94,500 |
| 79201 | Childress | Childress County | TX | 6,817 | $60,125 | $112,500 |
| 88401 | Tucumcari | Quay County | NM | 6,689 | $46,773 | $65,800 |
| 79121 | Amarillo | Randall County | TX | 5,879 | $66,438 | $254,100 |
| 79035 | Friona | Parmer County | TX | 5,356 | $74,773 | $137,700 |
| 79088 | Tulia | Swisher County | TX | 5,315 | $33,958 | $88,700 |
| 79036 | Fritch | Carson County | TX | 4,957 | $74,815 | $116,500 |
| 79114 | — | — | — | 4,933 | $65,134 | $200,200 |
| 79027 | Dimmitt | Castro County | TX | 4,789 | $66,528 | $101,400 |
| 79117 | — | — | — | 4,556 | $33,170 | $89,000 |
| 79159 | — | — | — | 4,233 | $41,237 | $135,100 |
| 88102 | — | — | — | 3,781 | $46,600 | $101,917 |
| 79086 | Sunray | Sherman County | TX | 3,433 | $68,472 | $130,200 |
| 88123 | — | — | — | 3,378 | $75,471 | $121,500 |
| 79014 | Canadian | Hemphill County | TX | 3,252 | $72,743 | $213,700 |
| 79081 | Spearman | Hansford County | TX | 3,224 | $67,474 | $135,900 |
| 88415 | Clayton | Union County | NM | 3,143 | $45,665 | $129,600 |
| 79068 | Panhandle | Carson County | TX | 3,124 | $86,604 | $158,100 |
| 79013 | Cactus | Moore County | TX | 3,022 | $47,875 | $58,100 |
| 79226 | Clarendon | Donley County | TX | 2,873 | $54,787 | $92,900 |
| 79105 | — | — | — | 2,629 | $43,846 | $81,400 |
| 79095 | Wellington | Collingsworth County | TX | 2,569 | $53,313 | $109,000 |
| 79101 | Amarillo | Potter County | TX | 2,458 | $40,313 | $152,300 |
| 79079 | Shamrock | Wheeler County | TX | 2,406 | $68,081 | $84,800 |
| 79245 | Memphis | Hall County | TX | 2,291 | $46,667 | $79,100 |
| 73945 | Hooker | Texas County | OK | 2,258 | $48,667 | $136,800 |
| 79325 | Farwell | Parmer County | TX | 2,204 | $62,415 | $137,500 |
| 79040 | Gruver | Hansford County | TX | 2,076 | $80,625 | $173,600 |
| 79096 | Wheeler | Wheeler County | TX | 2,022 | $70,282 | $144,700 |
| 79120 | — | — | — | 1,943 | $33,798 | $55,500 |
| 73932 | Beaver | Beaver County | OK | 1,930 | $61,667 | $128,800 |
| 79009 | Bovina | Parmer County | TX | 1,795 | $44,183 | $113,500 |
| 79083 | Stinnett | Hutchinson County | TX | 1,776 | $58,125 | $98,200 |
| 79019 | Claude | Armstrong County | TX | 1,745 | $69,423 | $185,700 |
| 73939 | Goodwell | Texas County | OK | 1,621 | $78,073 | $125,800 |
| 79111 | Amarillo | Potter County | TX | 1,537 | $70,602 | — |
| 79116 | — | — | — | 1,532 | $79,615 | $235,800 |
| 79005 | Booker | Lipscomb County | TX | 1,519 | $69,236 | $144,000 |
| 79043 | Hart | Castro County | TX | 1,511 | $55,301 | $62,700 |
| 73949 | Texhoma | Texas County | OK | 1,472 | $80,341 | $156,700 |
| 73933 | Boise City | Cimarron County | OK | 1,469 | $55,096 | $73,700 |
| 79084 | Stratford | Sherman County | TX | 1,425 | $61,250 | $121,100 |
| 88135 | Texico | Curry County | NM | 1,393 | $71,250 | $112,900 |
| 73950 | Turpin | Beaver County | OK | 1,342 | $66,607 | $137,500 |
| 79097 | White Deer | Carson County | TX | 1,319 | $86,800 | $182,400 |
| 88133 | — | — | — | 1,308 | $49,692 | $114,035 |
| 73951 | Tyrone | Texas County | OK | 1,240 | $39,632 | $57,600 |
| 79092 | Vega | Oldham County | TX | 1,187 | $79,318 | $157,900 |
| 79042 | Happy | Randall County | TX | 1,181 | $69,219 | $119,100 |
| 79248 | Paducah | Cottle County | TX | 1,124 | $38,359 | $49,700 |
| 79057 | McLean | Gray County | TX | 1,075 | $55,938 | $90,400 |
| 79052 | Kress | Swisher County | TX | 1,064 | $60,294 | $98,200 |
| 88426 | Logan | Harding County | NM | 997 | $29,891 | $112,600 |
| 88124 | Melrose | Curry County | NM | 907 | $51,696 | $123,800 |
| 79087 | Texline | Dallam County | TX | 776 | $75,800 | $101,800 |
| 79257 | Silverton | Briscoe County | TX | 727 | $37,083 | $82,100 |
| 73938 | Forgan | Beaver County | OK | 710 | $72,560 | $87,600 |
| 79039 | Groom | Carson County | TX | 686 | $83,068 | $119,000 |
| 79059 | Miami | Roberts County | TX | 669 | $64,808 | $126,800 |
| 79044 | Hartley | Hartley County | TX | 644 | $63,200 | $193,600 |
| 79016 | Canyon | Randall County | TX | 598 | — | — |
| 79063 | Nazareth | Castro County | TX | 594 | $88,750 | $196,300 |
| 79010 | Boys Ranch | Potter County | TX | 569 | $170,464 | — |
| 79046 | Higgins | Lipscomb County | TX | 545 | $63,750 | $108,800 |
| 73931 | — | Beaver County | OK | 536 | $44,423 | $87,200 |
| 79098 | Wildorado | Deaf Smith County | TX | 535 | $38,580 | $140,900 |
| 79054 | Lefors | Gray County | TX | 507 | $58,750 | $43,400 |
| 79080 | Skellytown | Hutchinson County | TX | 498 | $54,286 | $39,400 |
| 88418 | Capulin | Union County | NM | 493 | $74,792 | $160,900 |
| 79237 | Hedley | Donley County | TX | 470 | $67,292 | $72,900 |
| 79034 | Follett | Lipscomb County | TX | 468 | $84,821 | $121,900 |
| 73944 | Hardesty | Texas County | OK | 459 | $84,844 | $48,000 |
| 79255 | Quitaque | Briscoe County | TX | 448 | $50,625 | $65,000 |
| 73947 | Keyes | Cimarron County | OK | 420 | $137,500 | $98,100 |
| 79018 | Channing | Hartley County | TX | 405 | — | $91,300 |
| 88116 | Elida | Roosevelt County | NM | 394 | $51,414 | $55,600 |
| 79062 | Morse | Hutchinson County | TX | 367 | $64,300 | $78,500 |
| 88132 | Causey | Roosevelt County | NM | 360 | $53,929 | $138,300 |
| 79024 | Darrouzett | Lipscomb County | TX | 351 | $68,750 | $111,200 |
| 79261 | Turkey | Hall County | TX | 351 | $61,250 | $87,500 |
Frequently asked questions
What is DMA 634?
AMARILLO (DMA 634) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in NM, OK, and TX, covering about 571,359 combined ZIP-area residents across 149 codes.
How many ZIP codes are in the AMARILLO DMA?
US5 currently lists 149 indexable ZIP codes for DMA 634 (AMARILLO). Counts can change as geography publishes update.
What is the average income in the AMARILLO market?
The average of ZIP median household incomes in AMARILLO is about $63,632 (about 15% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 634?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the AMARILLO DMA?
Larger population clusters on US5 for AMARILLO include Amarillo, TX, Clovis, NM, Canyon, TX, Pampa, TX, and Hereford, TX. Open linked ZIP pages for neighborhood-level demographics.