DMA code
638
ST. JOSEPH · DMA 638
Explore ZIP codes in the ST. JOSEPH TV market — covering KS, MO — 35 ZIP codes — 121,692 residents. Population, income, and housing at a glance.
ZIP codes
35
Population
121,692
States
KS, MO
Median household income (avg.)
$71,967
Average home value
$169,279
Where is the ST. JOSEPH market?
ST. JOSEPH (DMA 638) groups 35 indexable ZIP codes on US5 across KS and MO, with a combined ZIP-area population of about 121,692.
Larger population clusters inside this TV market include St. Joseph, MO, Savannah, MO, Wathena, KS, Maysville, MO, and Troy, KS. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 64506 (about 22,107 residents).
Income and housing in ST. JOSEPH
Across ZIPs with income data in ST. JOSEPH, the average median household income is about $71,967 — about 4% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $169,279.
On this page’s income ranking, ZIP 64480 is near the top at about $113,167.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 638 for ST. JOSEPH.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this ST. JOSEPH page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in ST. JOSEPH
Frequently asked questions
What is DMA 638?
ST. JOSEPH (DMA 638) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in KS and MO, covering about 121,692 combined ZIP-area residents across 35 codes.
How many ZIP codes are in the ST. JOSEPH DMA?
US5 currently lists 35 indexable ZIP codes for DMA 638 (ST. JOSEPH). Counts can change as geography publishes update.
What is the average income in the ST. JOSEPH market?
The average of ZIP median household incomes in ST. JOSEPH is about $71,967 (about 4% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 638?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the ST. JOSEPH DMA?
Larger population clusters on US5 for ST. JOSEPH include St. Joseph, MO, Savannah, MO, Wathena, KS, Maysville, MO, and Troy, KS. Open linked ZIP pages for neighborhood-level demographics.