DMA code
698
MONTGOMERY (SELMA) · DMA 698
Explore ZIP codes in the MONTGOMERY (SELMA) TV market — covering AL — 129 ZIP codes — 663,416 residents. Population, income, and housing at a glance.
ZIP codes
129
Population
663,416
States
AL
Median household income (avg.)
$53,193
Average home value
$136,054
Where is the MONTGOMERY (SELMA) market?
MONTGOMERY (SELMA) (DMA 698) groups 129 indexable ZIP codes on US5 across AL, with a combined ZIP-area population of about 663,416.
Larger population clusters inside this TV market include Montgomery, AL, Prattville, AL, Valley Grande, AL, Troy, AL, and Wetumpka, AL. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 36117 (about 52,608 residents).
Income and housing in MONTGOMERY (SELMA)
Across ZIPs with income data in MONTGOMERY (SELMA), the average median household income is about $53,193 — about 29% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $136,054.
On this page’s income ranking, ZIP 36013 is near the top at about $139,853.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 698 for MONTGOMERY (SELMA).
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this MONTGOMERY (SELMA) page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in MONTGOMERY (SELMA)
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 36117 | Montgomery | Montgomery County | AL | 52,608 | $72,237 | $225,900 |
| 36116 | Montgomery | Montgomery County | AL | 44,369 | $53,973 | $137,000 |
| 36067 | Prattville | Autauga County | AL | 27,353 | $64,837 | $180,100 |
| 36109 | Montgomery | Montgomery County | AL | 24,093 | $61,059 | $134,900 |
| 36701 | Valley Grande | Dallas County | AL | 22,358 | $40,466 | $111,000 |
| 36066 | Prattville | Autauga County | AL | 22,319 | $80,364 | $220,900 |
| 36092 | Wetumpka | Elmore County | AL | 21,170 | $75,540 | $189,600 |
| 35010 | Alexander City | Tallapoosa County | AL | 19,619 | $48,744 | $129,500 |
| 36022 | Pine Level | Elmore County | AL | 16,288 | $89,301 | $235,400 |
| 36081 | Troy | Pike County | AL | 15,720 | $42,005 | $182,600 |
| 36108 | Montgomery | Montgomery County | AL | 15,549 | $32,622 | $73,700 |
| 36054 | Millbrook | Elmore County | AL | 14,891 | $60,984 | $172,700 |
| 36106 | Montgomery | Montgomery County | AL | 14,612 | $71,202 | $207,400 |
| 36064 | Pike Road | Montgomery County | AL | 13,849 | $121,640 | $379,300 |
| 36078 | Tallassee | Elmore County | AL | 13,460 | $67,700 | $175,200 |
| 36037 | Greenville | Butler County | AL | 12,974 | $48,571 | $101,200 |
| 36111 | Montgomery | Montgomery County | AL | 12,196 | $54,613 | $152,000 |
| 36093 | Redland | Elmore County | AL | 11,699 | $122,115 | $289,800 |
| 36110 | Montgomery | Montgomery County | AL | 11,692 | $41,140 | $81,200 |
| 36104 | Montgomery | Montgomery County | AL | 10,637 | $34,975 | $121,200 |
| 36420 | Andalusia | Covington County | AL | 10,358 | $50,126 | $163,900 |
| 36421 | Babbie | Covington County | AL | 9,861 | $63,781 | $156,400 |
| 36467 | Opp | Covington County | AL | 9,847 | $41,654 | $119,900 |
| 36703 | Valley Grande | Dallas County | AL | 9,489 | $30,096 | $74,400 |
| 36105 | Montgomery | Montgomery County | AL | 9,359 | $44,438 | $79,600 |
| 36083 | Franklin | Macon County | AL | 9,355 | $45,313 | $89,100 |
| 36079 | Troy | Pike County | AL | 9,282 | $57,551 | $166,700 |
| 36853 | Dadeville | Tallapoosa County | AL | 9,110 | $66,767 | $257,000 |
| 36732 | Demopolis | Marengo County | AL | 8,339 | $45,029 | $182,400 |
| 36107 | Montgomery | Montgomery County | AL | 8,063 | $31,895 | $69,800 |
| 36089 | Union Springs | Bullock County | AL | 7,401 | $29,423 | $69,900 |
| 36025 | Elmore | Elmore County | AL | 7,083 | $54,030 | $167,400 |
| 36024 | Eclectic | Elmore County | AL | 6,198 | $54,212 | $228,900 |
| 36121 | — | — | — | 6,179 | $48,804 | $110,200 |
| 36756 | Marion | Perry County | AL | 5,483 | $34,679 | $98,400 |
| 36049 | Luverne | Crenshaw County | AL | 5,314 | $53,073 | $124,000 |
| 36010 | Brundidge | Pike County | AL | 5,137 | $40,295 | $108,300 |
| 36120 | — | — | — | 4,747 | $50,427 | $123,800 |
| 36726 | Camden | Wilcox County | AL | 4,561 | $41,146 | $107,300 |
| 36124 | — | — | — | 4,360 | $71,885 | $206,400 |
| 36033 | Georgiana | Butler County | AL | 3,685 | $37,500 | $102,000 |
| 36442 | Florala | Covington County | AL | 3,615 | $50,456 | $119,800 |
| 36866 | Notasulga | Macon County | AL | 3,540 | $61,728 | $107,800 |
| 36040 | White Hall | Lowndes County | AL | 3,539 | $35,250 | $68,300 |
| 36068 | — | — | — | 3,514 | $72,998 | $225,900 |
| 36088 | Tuskegee | Macon County | AL | 3,493 | $41,938 | $100,600 |
| 36043 | Montgomery | Lowndes County | AL | 3,230 | $84,600 | $179,300 |
| 36123 | — | — | — | 3,142 | $44,817 | $143,900 |
| 35011 | — | — | — | 2,913 | $45,800 | $162,700 |
| 36051 | Marbury | Autauga County | AL | 2,899 | $57,485 | $58,700 |
| 36742 | Demopolis | Marengo County | AL | 2,841 | $44,196 | $130,600 |
| 36861 | Jacksons' Gap | Tallapoosa County | AL | 2,805 | $63,694 | $278,100 |
| 36080 | — | Elmore County | AL | 2,676 | $71,022 | $209,700 |
| 36053 | Midway | Barbour County | AL | 2,592 | $47,452 | $104,900 |
| 36003 | Autaugaville | Autauga County | AL | 2,555 | $37,938 | $111,700 |
| 36850 | Camp Hill | Tallapoosa County | AL | 2,550 | $41,705 | $69,400 |
| 36474 | River Falls | Covington County | AL | 2,523 | $41,183 | $105,400 |
| 36032 | Fort Deposit | Lowndes County | AL | 2,358 | $24,896 | $75,000 |
| 36748 | Linden | Marengo County | AL | 2,358 | $31,635 | $92,000 |
| 36009 | Brantley | Crenshaw County | AL | 2,168 | $42,132 | $122,600 |
| 36786 | Uniontown | Perry County | AL | 2,094 | $28,872 | $64,300 |
| 36069 | — | Montgomery County | AL | 2,049 | $47,000 | $95,200 |
| 36769 | Pine Hill | Wilcox County | AL | 2,034 | $43,317 | $75,000 |
| 36006 | Billingsley | Autauga County | AL | 2,028 | $56,136 | $198,600 |
| 36782 | Sweet Water | Marengo County | AL | 1,912 | $47,566 | $60,600 |
| 36075 | Shorter | Macon County | AL | 1,895 | $49,602 | $112,200 |
| 36456 | McKenzie | Conecuh County | AL | 1,856 | $67,250 | $80,000 |
| 36035 | Goshen | Pike County | AL | 1,851 | $49,455 | $107,200 |
| 36036 | — | Montgomery County | AL | 1,840 | $43,500 | $143,400 |
| 36758 | — | Chilton County | AL | 1,730 | $50,682 | $86,200 |
| 36759 | — | Dallas County | AL | 1,651 | $28,935 | $61,100 |
| 36041 | — | Crenshaw County | AL | 1,559 | $46,154 | $117,000 |
| 36028 | Dozier | Covington County | AL | 1,531 | $41,406 | $129,600 |
| 36005 | Banks | Pike County | AL | 1,486 | $46,042 | $101,000 |
| 36767 | Orrville | Dallas County | AL | 1,474 | $36,750 | $95,500 |
| 36046 | — | Crenshaw County | AL | 1,427 | $43,875 | $110,700 |
| 36256 | New Site | Tallapoosa County | AL | 1,422 | $63,125 | $164,200 |
| 36736 | — | Marengo County | AL | 1,372 | $51,691 | $109,000 |
| 36042 | — | Crenshaw County | AL | 1,346 | $63,958 | $114,000 |
| 36752 | White Hall | Lowndes County | AL | 1,296 | $45,714 | $136,600 |
| 36047 | — | Lowndes County | AL | 1,248 | $51,417 | — |
| 36115 | Montgomery | Montgomery County | AL | 1,112 | $84,327 | — |
| 36020 | Coosada | Elmore County | AL | 1,090 | $58,971 | $183,800 |
| 36728 | Catherine | Wilcox County | AL | 1,015 | $18,239 | $45,400 |
| 36775 | — | Dallas County | AL | 979 | — | $111,100 |
| 36113 | Montgomery | Montgomery County | AL | 970 | $118,750 | — |
| 36785 | White Hall | Lowndes County | AL | 969 | $29,844 | $100,900 |
| 36738 | Dayton | Marengo County | AL | 933 | $33,700 | $76,000 |
| 36029 | Fitzpatrick | Bullock County | AL | 931 | $47,004 | $214,500 |
| 36102 | — | — | — | 921 | $60,971 | $171,200 |
| 36103 | — | — | — | 921 | $60,971 | $171,200 |
| 36761 | — | Dallas County | AL | 869 | $24,868 | $50,400 |
| 36052 | Pike Road | Montgomery County | AL | 847 | $133,421 | $549,200 |
| 36768 | Pine Apple | Wilcox County | AL | 824 | $40,938 | — |
| 36125 | — | — | — | 822 | $45,469 | $47,700 |
| 36751 | — | Clarke County | AL | 786 | $58,558 | — |
| 36082 | Troy | Pike County | AL | 774 | — | — |
| 36749 | — | Autauga County | AL | 770 | $23,156 | — |
| 36720 | — | Wilcox County | AL | 740 | $13,618 | $75,900 |
| 36783 | Thomaston | Marengo County | AL | 637 | $46,667 | $75,800 |
Frequently asked questions
What is DMA 698?
MONTGOMERY (SELMA) (DMA 698) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AL, covering about 663,416 combined ZIP-area residents across 129 codes.
How many ZIP codes are in the MONTGOMERY (SELMA) DMA?
US5 currently lists 129 indexable ZIP codes for DMA 698 (MONTGOMERY (SELMA)). Counts can change as geography publishes update.
What is the average income in the MONTGOMERY (SELMA) market?
The average of ZIP median household incomes in MONTGOMERY (SELMA) is about $53,193 (about 29% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 698?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the MONTGOMERY (SELMA) DMA?
Larger population clusters on US5 for MONTGOMERY (SELMA) include Montgomery, AL, Prattville, AL, Valley Grande, AL, Troy, AL, and Wetumpka, AL. Open linked ZIP pages for neighborhood-level demographics.