DMA code
722
LINCOLN & HSTNGS - KRNY · DMA 722
Explore ZIP codes in the LINCOLN & HSTNGS - KRNY TV market — covering KS, NE — 351 ZIP codes — 776,672 residents. Population, income, and housing at a glance.
ZIP codes
351
Population
776,672
States
KS, NE
Median household income (avg.)
$72,259
Average home value
$162,063
Where is the LINCOLN & HSTNGS - KRNY market?
LINCOLN & HSTNGS - KRNY (DMA 722) groups 351 indexable ZIP codes on US5 across KS and NE, with a combined ZIP-area population of about 776,672.
Larger population clusters inside this TV market include Lincoln, NE, Grand Island, NE, Kearney, NE, Hastings, NE, and Beatrice, NE. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 68516 (about 47,389 residents).
Income and housing in LINCOLN & HSTNGS - KRNY
Across ZIPs with income data in LINCOLN & HSTNGS - KRNY, the average median household income is about $72,259 — about 4% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $162,063.
On this page’s income ranking, ZIP 68532 is near the top at about $170,000.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 722 for LINCOLN & HSTNGS - KRNY.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this LINCOLN & HSTNGS - KRNY page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in LINCOLN & HSTNGS - KRNY
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 68516 | Lincoln | Lancaster County | NE | 47,389 | $100,093 | $331,600 |
| 68521 | Lincoln | Lancaster County | NE | 38,386 | $66,902 | $235,600 |
| 68801 | Grand Island | Hall County | NE | 30,305 | $63,214 | $186,600 |
| 68506 | Lincoln | Lancaster County | NE | 27,909 | $70,501 | $245,200 |
| 68901 | Hastings | Adams County | NE | 26,208 | $63,547 | $181,800 |
| 68803 | Grand Island | Hall County | NE | 25,620 | $70,040 | $224,100 |
| 68502 | Lincoln | Lancaster County | NE | 25,571 | $65,825 | $220,500 |
| 68845 | Kearney | Buffalo County | NE | 21,012 | $75,350 | $274,200 |
| 68510 | Lincoln | Lancaster County | NE | 19,534 | $64,183 | $221,200 |
| 68505 | Lincoln | Lancaster County | NE | 18,185 | $71,966 | $216,600 |
| 68847 | Kearney | Buffalo County | NE | 17,911 | $74,877 | $229,200 |
| 68508 | Lincoln | Lancaster County | NE | 17,444 | $33,561 | $121,400 |
| 68504 | Lincoln | Lancaster County | NE | 17,396 | $52,159 | $169,000 |
| 68507 | Lincoln | Lancaster County | NE | 16,481 | $71,194 | $215,000 |
| 68503 | Lincoln | Lancaster County | NE | 15,625 | $50,886 | $158,900 |
| 68310 | Beatrice | Gage County | NE | 14,381 | $58,608 | $162,500 |
| 68522 | Lincoln | Lancaster County | NE | 14,330 | $77,151 | $225,400 |
| 68512 | Lincoln | Lancaster County | NE | 13,668 | $101,828 | $295,900 |
| 68850 | Lexington | Dawson County | NE | 12,394 | $64,269 | $156,700 |
| 68467 | York | York County | NE | 9,688 | $68,927 | $180,800 |
| 68333 | Crete | Saline County | NE | 9,257 | $80,625 | $218,400 |
| 69001 | McCook | Red Willow County | NE | 9,059 | $60,089 | $147,300 |
| 68434 | Seward | Seward County | NE | 9,032 | $78,064 | $259,900 |
| 68526 | Lincoln | Lancaster County | NE | 7,767 | $117,447 | $424,900 |
| 68528 | Lincoln | Lancaster County | NE | 6,955 | $75,000 | $243,700 |
| 68949 | Holdrege | Phelps County | NE | 6,695 | $59,922 | $171,600 |
| 68524 | Lincoln | Lancaster County | NE | 6,049 | $80,139 | $214,500 |
| 68802 | — | — | — | 5,838 | $78,634 | $271,790 |
| 68818 | Aurora | Hamilton County | NE | 5,596 | $72,330 | $243,800 |
| 68542 | — | — | — | 5,056 | $87,000 | $232,200 |
| 69130 | Cozad | Dawson County | NE | 5,056 | $58,264 | $143,900 |
| 68352 | Fairbury | Jefferson County | NE | 4,897 | $55,734 | $122,600 |
| 68462 | Waverly | Lancaster County | NE | 4,864 | $116,023 | $295,800 |
| 68822 | Broken Bow | Custer County | NE | 4,573 | $65,826 | $151,400 |
| 68763 | O'Neill | Holt County | NE | 4,536 | $66,947 | $151,200 |
| 69138 | Gothenburg | Dawson County | NE | 4,304 | $81,250 | $179,600 |
| 68848 | — | — | — | 4,239 | $71,556 | $196,900 |
| 68372 | Hickman | Lancaster County | NE | 4,187 | $114,450 | $336,300 |
| 68826 | Central City | Merrick County | NE | 3,976 | $66,154 | $169,600 |
| 68959 | Minden | Kearney County | NE | 3,966 | $68,493 | $211,000 |
| 68632 | David City | Butler County | NE | 3,877 | $74,375 | $177,400 |
| 68873 | St. Paul | Howard County | NE | 3,710 | $73,169 | $208,900 |
| 68529 | — | — | — | 3,579 | $56,111 | $173,900 |
| 68405 | Milford | Seward County | NE | 3,511 | $80,906 | $245,800 |
| 68969 | — | — | — | 3,006 | $70,536 | $147,200 |
| 68862 | Ord | Valley County | NE | 2,940 | $57,303 | $125,200 |
| 68620 | Albion | Boone County | NE | 2,927 | $79,688 | $214,000 |
| 67661 | Woodruff | Phillips County | KS | 2,890 | $60,225 | $94,900 |
| 68465 | Wilber | Saline County | NE | 2,682 | $83,938 | $180,300 |
| 69033 | Imperial | Chase County | NE | 2,633 | $58,727 | $204,400 |
| 68840 | Gibbon | Buffalo County | NE | 2,626 | $73,839 | $188,100 |
| 68501 | — | — | — | 2,517 | $39,042 | $116,300 |
| 68520 | Walton | Lancaster County | NE | 2,491 | $91,172 | $456,400 |
| 68883 | Wood River | Hall County | NE | 2,486 | $88,333 | $186,200 |
| 68713 | Atkinson | Holt County | NE | 2,453 | $69,239 | $174,600 |
| 68361 | Geneva | Fillmore County | NE | 2,448 | $79,537 | $161,900 |
| 66935 | Belleville | Republic County | KS | 2,415 | $51,591 | $84,000 |
| 68978 | Superior | Nuckolls County | NE | 2,382 | $63,068 | $77,200 |
| 68955 | Juniata | Adams County | NE | 2,282 | $101,875 | $255,200 |
| 68527 | Lincoln | Lancaster County | NE | 2,238 | $127,813 | $482,600 |
| 68869 | Poole | Buffalo County | NE | 2,158 | $64,893 | $156,700 |
| 68823 | Burwell | Garfield County | NE | 2,087 | $67,972 | $147,600 |
| 68832 | Doniphan | Hall County | NE | 2,077 | $94,495 | $257,200 |
| 69210 | Ainsworth | Brown County | NE | 2,076 | $52,147 | $103,300 |
| 66967 | Smith Center | Smith County | KS | 2,003 | $55,156 | $107,200 |
| 68317 | Bennet | Lancaster County | NE | 1,963 | $106,071 | $274,800 |
| 68370 | Hebron | Thayer County | NE | 1,953 | $62,118 | $116,200 |
| 68523 | Yankee Hill | Lancaster County | NE | 1,951 | $144,028 | $502,000 |
| 68756 | Neligh | Antelope County | NE | 1,932 | $61,326 | $150,200 |
| 68876 | Shelton | Buffalo County | NE | 1,887 | $79,607 | $155,600 |
| 68836 | Elm Creek | Buffalo County | NE | 1,829 | $79,531 | $215,500 |
| 68638 | Fullerton | Nance County | NE | 1,810 | $61,538 | $134,100 |
| 68937 | Elwood | Gosper County | NE | 1,769 | $77,206 | $275,300 |
| 69140 | Grant | Perkins County | NE | 1,755 | $68,182 | $162,300 |
| 68466 | Wymore | Gage County | NE | 1,675 | $58,000 | $78,400 |
| 68430 | Lincoln | Lancaster County | NE | 1,661 | $126,458 | $443,000 |
| 68358 | Firth | Lancaster County | NE | 1,660 | $112,731 | $415,100 |
| 68979 | Sutton | Clay County | NE | 1,645 | $84,265 | $156,300 |
| 68666 | Stromsburg | Polk County | NE | 1,598 | $71,563 | $182,800 |
| 68824 | Cairo | Hall County | NE | 1,585 | $64,250 | $194,700 |
| 69022 | Cambridge | Frontier County | NE | 1,548 | $63,603 | $123,100 |
| 68359 | Friend | Saline County | NE | 1,512 | $81,250 | $179,900 |
| 68920 | Alma | Harlan County | NE | 1,475 | $73,077 | $166,900 |
| 68924 | Axtell | Kearney County | NE | 1,403 | $82,083 | $240,400 |
| 68456 | Utica | Seward County | NE | 1,392 | $85,960 | $190,900 |
| 68301 | Adams | Gage County | NE | 1,388 | $112,963 | $320,200 |
| 68428 | Agnew | Lancaster County | NE | 1,370 | $114,444 | $398,400 |
| 68849 | Kearney | Buffalo County | NE | 1,347 | — | — |
| 68853 | Loup City | Sherman County | NE | 1,309 | $52,159 | $127,100 |
| 68651 | Osceola | Polk County | NE | 1,293 | $80,375 | $183,200 |
| 68402 | Malcolm | Lancaster County | NE | 1,282 | $119,904 | $430,800 |
| 68902 | — | — | — | 1,275 | $49,735 | $117,600 |
| 68970 | Red Cloud | Webster County | NE | 1,243 | $60,250 | $72,400 |
| 68930 | Blue Hill | Webster County | NE | 1,238 | $68,819 | $194,700 |
| 68636 | Elgin | Antelope County | NE | 1,237 | $71,853 | $104,900 |
| 68420 | Pawnee City | Pawnee County | NE | 1,230 | $46,438 | $59,000 |
| 68944 | Harvard | Clay County | NE | 1,230 | $70,833 | $123,900 |
| 68863 | Overton | Dawson County | NE | 1,222 | $96,875 | $120,700 |
| 68922 | Arapahoe | Furnas County | NE | 1,222 | $64,519 | $104,000 |
| 68371 | Henderson | York County | NE | 1,199 | $78,036 | $155,000 |
Frequently asked questions
What is DMA 722?
LINCOLN & HSTNGS - KRNY (DMA 722) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in KS and NE, covering about 776,672 combined ZIP-area residents across 351 codes.
How many ZIP codes are in the LINCOLN & HSTNGS - KRNY DMA?
US5 currently lists 351 indexable ZIP codes for DMA 722 (LINCOLN & HSTNGS - KRNY). Counts can change as geography publishes update.
What is the average income in the LINCOLN & HSTNGS - KRNY market?
The average of ZIP median household incomes in LINCOLN & HSTNGS - KRNY is about $72,259 (about 4% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 722?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the LINCOLN & HSTNGS - KRNY DMA?
Larger population clusters on US5 for LINCOLN & HSTNGS - KRNY include Lincoln, NE, Grand Island, NE, Kearney, NE, Hastings, NE, and Beatrice, NE. Open linked ZIP pages for neighborhood-level demographics.