DMA code
740
NORTH PLATTE · DMA 740
Explore ZIP codes in the NORTH PLATTE TV market — covering NE — 14 ZIP codes — 41,261 residents. Population, income, and housing at a glance.
ZIP codes
14
Population
41,261
States
NE
Median household income (avg.)
$71,710
Average home value
$188,577
Where is the NORTH PLATTE market?
NORTH PLATTE (DMA 740) groups 14 indexable ZIP codes on US5 across NE, with a combined ZIP-area population of about 41,261.
Larger population clusters inside this TV market include North Platte, NE, Sutherland, NE, Hershey, NE, Stapleton, NE, and Brady, NE. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 69101 (about 27,572 residents).
Income and housing in NORTH PLATTE
Across ZIPs with income data in NORTH PLATTE, the average median household income is about $71,710 — about 5% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $188,577.
On this page’s income ranking, ZIP 69143 is near the top at about $96,033.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 740 for NORTH PLATTE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this NORTH PLATTE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in NORTH PLATTE
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 69101 | North Platte | Lincoln County | NE | 27,572 | $61,833 | $183,100 |
| 69103 | — | — | — | 5,416 | $62,908 | $253,595 |
| 69165 | Sutherland | Lincoln County | NE | 1,894 | $76,477 | $204,000 |
| 69143 | Hershey | Lincoln County | NE | 1,675 | $96,033 | $185,700 |
| 69163 | Stapleton | Logan County | NE | 914 | $71,648 | $122,000 |
| 69123 | Brady | Lincoln County | NE | 888 | $78,523 | $172,600 |
| 69151 | Maxwell | Lincoln County | NE | 884 | $85,833 | $212,300 |
| 69166 | Thedford | Thomas County | NE | 620 | $71,625 | $107,000 |
| 69169 | Wallace | Lincoln County | NE | 465 | $39,792 | $111,100 |
| 69167 | Tryon | McPherson County | NE | 372 | $58,750 | $110,600 |
| 69170 | Wellfleet | Lincoln County | NE | 289 | $71,250 | $154,500 |
| 69142 | Halsey | Thomas County | NE | 122 | — | $475,000 |
| 69132 | — | Lincoln County | NE | 98 | $94,844 | $160,000 |
| 69161 | Seneca | Cherry County | NE | 52 | $62,708 | — |
Frequently asked questions
What is DMA 740?
NORTH PLATTE (DMA 740) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in NE, covering about 41,261 combined ZIP-area residents across 14 codes.
How many ZIP codes are in the NORTH PLATTE DMA?
US5 currently lists 14 indexable ZIP codes for DMA 740 (NORTH PLATTE). Counts can change as geography publishes update.
What is the average income in the NORTH PLATTE market?
The average of ZIP median household incomes in NORTH PLATTE is about $71,710 (about 5% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 740?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the NORTH PLATTE DMA?
Larger population clusters on US5 for NORTH PLATTE include North Platte, NE, Sutherland, NE, Hershey, NE, Stapleton, NE, and Brady, NE. Open linked ZIP pages for neighborhood-level demographics.