DMA code
770
SALT LAKE CITY · DMA 770
Explore ZIP codes in the SALT LAKE CITY TV market — covering ID, NV, UT, WY — 414 ZIP codes — 3,568,448 residents. Population, income, and housing at a glance.
ZIP codes
414
Population
3,568,448
States
ID, NV, UT, WY
Median household income (avg.)
$82,413
Average home value
$377,162
Where is the SALT LAKE CITY market?
SALT LAKE CITY (DMA 770) groups 414 indexable ZIP codes on US5 across ID, NV, UT, and WY, with a combined ZIP-area population of about 3,568,448.
Larger population clusters inside this TV market include Salt Lake City, UT, West Valley City, UT, West Jordan, UT, Provo, UT, and Sandy, UT. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 84043 (about 81,839 residents).
Income and housing in SALT LAKE CITY
Across ZIPs with income data in SALT LAKE CITY, the average median household income is about $82,413 — about 10% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $377,162.
On this page’s income ranking, ZIP 82925 is near the top at about $250,001.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 770 for SALT LAKE CITY.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this SALT LAKE CITY page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in SALT LAKE CITY
Frequently asked questions
What is DMA 770?
SALT LAKE CITY (DMA 770) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in ID, NV, UT, and WY, covering about 3,568,448 combined ZIP-area residents across 414 codes.
How many ZIP codes are in the SALT LAKE CITY DMA?
US5 currently lists 414 indexable ZIP codes for DMA 770 (SALT LAKE CITY). Counts can change as geography publishes update.
What is the average income in the SALT LAKE CITY market?
The average of ZIP median household incomes in SALT LAKE CITY is about $82,413 (about 10% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 770?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the SALT LAKE CITY DMA?
Larger population clusters on US5 for SALT LAKE CITY include Salt Lake City, UT, West Valley City, UT, West Jordan, UT, Provo, UT, and Sandy, UT. Open linked ZIP pages for neighborhood-level demographics.