US5.com

ALBUQUERQUE - SANTA FE · DMA 790

Explore ZIP codes in the ALBUQUERQUE - SANTA FE TV market — covering AZ, CO, NM — 358 ZIP codes — 1,944,502 residents. Population, income, and housing at a...

DMA code
790
ZIP codes
358
Population
1,944,502
States
AZ, CO, NM
Median household income (avg.)
$58,108
Average home value
$210,389
💰 Highest Income ZIP
87549
$180,591 median household income
👥 Most Populous ZIP
87121
76,135 residents
Time in New Mexico New Mexico map New Mexico overview New Mexico rankings Cost of living in New Mexico Salaries in New Mexico Geography games USA time now USA map All DMA markets Area codes Compare ZIPs

Where is the ALBUQUERQUE - SANTA FE market?

ALBUQUERQUE - SANTA FE (DMA 790) groups 358 indexable ZIP codes on US5 across AZ, CO, and NM, with a combined ZIP-area population of about 1,944,502.

Larger population clusters inside this TV market include Albuquerque, NM, Santa Fe, NM, Pajarito Mesa, NM, Rio Rancho Estates, NM, and Roswell, NM. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 87121 (about 76,135 residents).

Income and housing in ALBUQUERQUE - SANTA FE

Across ZIPs with income data in ALBUQUERQUE - SANTA FE, the average median household income is about $58,108 — about 23% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $210,389.

On this page’s income ranking, ZIP 87549 is near the top at about $180,591.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 790 for ALBUQUERQUE - SANTA FE.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this ALBUQUERQUE - SANTA FE page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in ALBUQUERQUE - SANTA FE

ZIP City County State Population Income Home value
87578 Truchas Rio Arriba County NM 278 $39,632 —
87583 Villanueva San Miguel County NM 276 $28,864 —
87715 Mora Mora County NM 272 $11,651 —
88348 — Lincoln County NM 270 $82,604 —
87580 — Taos County NM 263 — —
87063 Willard Torrance County NM 262 $72,857 $96,300
88355 Ruidoso Lincoln County NM 258 — —
88338 Ruidoso Lincoln County NM 254 $57,331 —
87044 Ponderosa Sandoval County NM 252 $49,583 —
88028 Cliff Grant County NM 247 $34,167 $198,400
87515 Canjilon Rio Arriba County NM 245 $162,668 $352,200
87820 Aragon Catron County NM 238 — $93,000
87027 La Jara Sandoval County NM 226 — —
87023 Jarales Valencia County NM 222 $25,043 $153,300
87943 Winston Sierra County NM 217 $45,074 —
87831 Alamillo Socorro County NM 211 — $156,700
87939 — Sierra County NM 194 — $517,200
87713 — Mora County NM 190 $61,480 —
87712 — Mora County NM 185 $12,297 $9,999
88416 Conchas Dam San Miguel County NM 182 — —
87512 — Taos County NM 174 — —
88056 Rodeo Hidalgo County NM 172 $65,568 $128,900
88343 — Lincoln County NM 172 — —
85927 Greer Apache County AZ 168 $81,583 $557,900
87539 La Madera Rio Arriba County NM 168 — —
88431 — Guadalupe County NM 168 — —
87832 San Antonito Socorro County NM 166 — $214,800
87347 Jamestown McKinley County NM 158 $51,490 $117,300
87517 — Taos County NM 150 — —
88053 Pinos Altos Grant County NM 149 — —
87064 Coyote Rio Arriba County NM 146 $35,781 $78,700
87746 Mosquero San Miguel County NM 142 $100,577 $212,500
87028 La Joya Socorro County NM 139 — —
81330 — Montezuma County CO 132 — —
87315 Fence Lake Cibola County NM 130 — —
88351 — Lincoln County NM 128 — —
87046 Regina Rio Arriba County NM 122 $58,125 $328,900
88250 Hope Chaves County NM 122 $71,667 —
87032 McIntosh Torrance County NM 119 — —
88324 — Lincoln County NM 117 — —
87531 Dixon Taos County NM 116 — —
87564 San Cristobal Taos County NM 116 — —
88354 Weed Otero County NM 116 — —
81335 — Montezuma County CO 106 $103,476 $437,500
87516 Cañones Rio Arriba County NM 104 $98,750 $525,000
87729 — Colfax County NM 99 $30,500 $586,500
88025 Buckhorn Grant County NM 98 $111,442 $271,200
88136 — De Baca County NM 94 $64,013 —
88417 Newkirk Guadalupe County NM 92 $58,750 —
87733 Mosquero Harding County NM 81 $25,000 $100,000
87736 — Mora County NM 71 — —
87824 Luna Catron County NM 67 — —
88263 Malaga Eddy County NM 63 — —
88255 Loco Hills Eddy County NM 61 — —
88344 Pinon Otero County NM 55 $107,750 $127,500
88134 — De Baca County NM 51 — —
86028 — Apache County AZ 43 — —
87525 Taos Ski Valley Taos County NM 39 — —
87730 — Harding County NM 35 — $112,500
87005 Bluewater Village Cibola County NM 30 — —
88034 Faywood Grant County NM 30 — —
88114 — Lea County NM 30 $119,000 —
88009 Playas Hidalgo County NM 27 — —
87117 Kirtland AFB Bernalillo County NM 24 — —
88421 — San Miguel County NM 22 — —
88254 — Eddy County NM 21 — —
88347 Sacramento Otero County NM 18 — —
88040 Hachita Hidalgo County NM 13 — —
87365 — McKinley County NM 12 — —
87060 Tome Valencia County NM 11 — —
87070 — Torrance County NM 11 — —
87724 Llano del Medio Guadalupe County NM 10 — —
88264 — Lea County NM 10 — —
88314 Bent Otero County NM 9 — —
88342 Orogrande Otero County NM 9 — —
87573 — San Miguel County NM 7 — —
87011 — Socorro County NM 5 — —
87049 San Fidel Cibola County NM 4 — —
88262 — Lea County NM 4 — —
87101 Albuquerque Bernalillo County NM — — —
87131 — — — — — —
87503 — — — — — —
87518 — Rio Arriba County NM — — —
87533 — — — — — —
87545 — — — — — —
87554 — Rio Arriba County NM — — —
87581 — Rio Arriba County NM — — —
87735 — Mora County NM — — —
87749 Ute Park Colfax County NM — — —
87750 — Mora County NM — — —
87753 Watrous Mora County NM — — —
87933 — Sierra County NM — — —
88055 Redrock Grant County NM — — —
88211 — — — — — —
88268 Whites City Eddy County NM — — —
88323 — Lincoln County NM — — —
88349 — Otero County NM — — —
88439 — San Miguel County NM — — —

Frequently asked questions

What is DMA 790?

ALBUQUERQUE - SANTA FE (DMA 790) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AZ, CO, and NM, covering about 1,944,502 combined ZIP-area residents across 358 codes.

How many ZIP codes are in the ALBUQUERQUE - SANTA FE DMA?

US5 currently lists 358 indexable ZIP codes for DMA 790 (ALBUQUERQUE - SANTA FE). Counts can change as geography publishes update.

What is the average income in the ALBUQUERQUE - SANTA FE market?

The average of ZIP median household incomes in ALBUQUERQUE - SANTA FE is about $58,108 (about 23% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 790?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the ALBUQUERQUE - SANTA FE DMA?

Larger population clusters on US5 for ALBUQUERQUE - SANTA FE include Albuquerque, NM, Santa Fe, NM, Pajarito Mesa, NM, Rio Rancho Estates, NM, and Roswell, NM. Open linked ZIP pages for neighborhood-level demographics.