DMA code
820
PORTLAND, OR · DMA 820
Explore ZIP codes in the PORTLAND, OR TV market — covering OR, WA — 308 ZIP codes — 3,495,762 residents. Population, income, and housing at a glance.
ZIP codes
308
Population
3,495,762
States
OR, WA
Median household income (avg.)
$81,932
Average home value
$440,130
💰 Highest Income ZIP
97736
$181,875 median household income
👥 Most Populous ZIP
97229
75,626 residents
Where is the PORTLAND, OR market?
PORTLAND, OR (DMA 820) groups 308 indexable ZIP codes on US5 across OR and WA, with a combined ZIP-area population of about 3,495,762.
Larger population clusters inside this TV market include Portland, OR, Vancouver, WA, Salem, OR, Beaverton, OR, and Hillsboro, OR. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 97229 (about 75,626 residents).
Income and housing in PORTLAND, OR
Across ZIPs with income data in PORTLAND, OR, the average median household income is about $81,932 — about 9% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $440,130.
On this page’s income ranking, ZIP 97736 is near the top at about $181,875.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 820 for PORTLAND, OR.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this PORTLAND, OR page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in PORTLAND, OR
Frequently asked questions
What is DMA 820?
PORTLAND, OR (DMA 820) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in OR and WA, covering about 3,495,762 combined ZIP-area residents across 308 codes.
How many ZIP codes are in the PORTLAND, OR DMA?
US5 currently lists 308 indexable ZIP codes for DMA 820 (PORTLAND, OR). Counts can change as geography publishes update.
What is the average income in the PORTLAND, OR market?
The average of ZIP median household incomes in PORTLAND, OR is about $81,932 (about 9% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 820?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the PORTLAND, OR DMA?
Larger population clusters on US5 for PORTLAND, OR include Portland, OR, Vancouver, WA, Salem, OR, Beaverton, OR, and Hillsboro, OR. Open linked ZIP pages for neighborhood-level demographics.