DMA code
821
BEND, OR · DMA 821
Explore ZIP codes in the BEND, OR TV market — covering OR — 9 ZIP codes — 171,853 residents. Population, income, and housing at a glance.
ZIP codes
9
Population
171,853
States
OR
Median household income (avg.)
$79,565
Average home value
$530,214
Where is the BEND, OR market?
BEND, OR (DMA 821) groups 9 indexable ZIP codes on US5 across OR, with a combined ZIP-area population of about 171,853.
Larger population clusters inside this TV market include Bend, OR, Redmond, OR, La Pine, OR, Black Butte Ranch, OR, and Sunriver, OR. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 97702 (about 53,114 residents).
Income and housing in BEND, OR
Across ZIPs with income data in BEND, OR, the average median household income is about $79,565 — about 6% above the U.S. median ($75,149).
Average median home value across those ZIPs is about $530,214.
On this page’s income ranking, ZIP 97759 is near the top at about $100,848.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 821 for BEND, OR.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this BEND, OR page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in BEND, OR
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 97702 | Bend | Deschutes County | OR | 53,114 | $89,094 | $620,600 |
| 97756 | Redmond | Deschutes County | OR | 44,287 | $84,067 | $469,000 |
| 97701 | Bend | Deschutes County | OR | 42,543 | $77,969 | $567,800 |
| 97739 | La Pine | Deschutes County | OR | 13,178 | $56,256 | $327,500 |
| 97759 | Black Butte Ranch | Linn County | OR | 7,500 | $100,848 | $695,400 |
| 97707 | Sunriver | Deschutes County | OR | 6,506 | $83,405 | $559,300 |
| 97708 | — | — | — | 4,670 | $65,313 | $471,900 |
| 97712 | — | Deschutes County | OR | 55 | — | — |
| 97709 | — | Deschutes County | OR | — | — | — |
Frequently asked questions
What is DMA 821?
BEND, OR (DMA 821) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in OR, covering about 171,853 combined ZIP-area residents across 9 codes.
How many ZIP codes are in the BEND, OR DMA?
US5 currently lists 9 indexable ZIP codes for DMA 821 (BEND, OR). Counts can change as geography publishes update.
What is the average income in the BEND, OR market?
The average of ZIP median household incomes in BEND, OR is about $79,565 (about 6% above the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 821?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the BEND, OR DMA?
Larger population clusters on US5 for BEND, OR include Bend, OR, Redmond, OR, La Pine, OR, Black Butte Ranch, OR, and Sunriver, OR. Open linked ZIP pages for neighborhood-level demographics.