DMA code
513
FLINT - SAGINAW - BAY CITY · DMA 513
Explore ZIP codes in the FLINT - SAGINAW - BAY CITY TV market — covering MI — 161 ZIP codes — 1,168,839 residents. Population, income, and housing at a glance.
ZIP codes
161
Population
1,168,839
States
MI
Median household income (avg.)
$62,499
Average home value
$145,987
Where is the FLINT - SAGINAW - BAY CITY market?
FLINT - SAGINAW - BAY CITY (DMA 513) groups 161 indexable ZIP codes on US5 across MI, with a combined ZIP-area population of about 1,168,839.
Larger population clusters inside this TV market include Flint, MI, Saginaw, MI, Midland, MI, Bay City, MI, and Grand Blanc, MI. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 48439 (about 52,071 residents).
Income and housing in FLINT - SAGINAW - BAY CITY
Across ZIPs with income data in FLINT - SAGINAW - BAY CITY, the average median household income is about $62,499 — about 17% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $145,987.
On this page’s income ranking, ZIP 48896 is near the top at about $130,909.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 513 for FLINT - SAGINAW - BAY CITY.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this FLINT - SAGINAW - BAY CITY page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in FLINT - SAGINAW - BAY CITY
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 48439 | Grand Blanc | Genesee County | MI | 52,071 | $88,505 | $250,800 |
| 48858 | Mount Pleasant | Isabella County | MI | 42,732 | $48,794 | $168,000 |
| 48706 | Bay City | Bay County | MI | 38,756 | $61,908 | $142,300 |
| 48430 | Fenton | Livingston County | MI | 38,731 | $99,755 | $308,500 |
| 48642 | Midland | Midland County | MI | 33,770 | $77,690 | $194,100 |
| 48423 | Davison | Genesee County | MI | 33,508 | $64,096 | $209,400 |
| 48640 | Midland | Midland County | MI | 32,630 | $81,630 | $191,000 |
| 48601 | Saginaw | Saginaw County | MI | 32,069 | $37,830 | $54,900 |
| 48507 | Flint | Genesee County | MI | 28,648 | $47,165 | $101,200 |
| 48603 | Freeland | Saginaw County | MI | 27,846 | $65,690 | $181,800 |
| 48602 | Saginaw | Saginaw County | MI | 27,490 | $46,068 | $70,200 |
| 48867 | Owosso | Shiawassee County | MI | 27,399 | $58,718 | $145,600 |
| 48433 | Flushing | Genesee County | MI | 25,756 | $81,301 | $197,400 |
| 48708 | Bay City | Bay County | MI | 25,751 | $50,216 | $98,500 |
| 48506 | Flint | Genesee County | MI | 24,538 | $44,416 | $91,200 |
| 48504 | Flint | Genesee County | MI | 23,873 | $36,740 | $48,500 |
| 48503 | Flint | Genesee County | MI | 22,809 | $40,155 | $75,400 |
| 48473 | Swartz Creek | Genesee County | MI | 22,793 | $76,765 | $191,700 |
| 48420 | Clio | Genesee County | MI | 21,213 | $63,427 | $177,800 |
| 48532 | Flint | Genesee County | MI | 19,750 | $58,118 | $157,300 |
| 48458 | Beecher | Genesee County | MI | 19,411 | $43,496 | $87,100 |
| 48505 | Flint | Genesee County | MI | 18,108 | $31,477 | $28,300 |
| 48624 | Gladwin | Gladwin County | MI | 16,269 | $55,415 | $154,000 |
| 48451 | Linden | Genesee County | MI | 15,993 | $95,616 | $268,600 |
| 48623 | Freeland | Saginaw County | MI | 15,126 | $96,371 | $230,300 |
| 48801 | Alma | Gratiot County | MI | 13,433 | $57,449 | $120,300 |
| 48638 | Saginaw | Saginaw County | MI | 12,668 | $63,444 | $161,200 |
| 48609 | Shields | Saginaw County | MI | 12,206 | $78,800 | $166,400 |
| 48723 | Caro | Tuscola County | MI | 11,960 | $56,618 | $131,300 |
| 48732 | Essexville | Bay County | MI | 11,308 | $53,466 | $160,200 |
| 48604 | Zilwaukee | Saginaw County | MI | 11,284 | $53,804 | $93,200 |
| 48661 | West Branch | Ogemaw County | MI | 10,744 | $58,767 | $166,500 |
| 48880 | St. Louis | Gratiot County | MI | 9,952 | $56,108 | $134,000 |
| 48509 | Burton | Genesee County | MI | 9,532 | $64,385 | $127,700 |
| 48750 | Au Sable | Iosco County | MI | 9,281 | $42,260 | $110,500 |
| 48768 | Vassar | Tuscola County | MI | 9,144 | $63,363 | $137,900 |
| 48529 | Burton | Genesee County | MI | 8,959 | $38,021 | $74,000 |
| 48457 | Burt | Genesee County | MI | 8,694 | $64,583 | $164,500 |
| 48415 | Birch Run | Saginaw County | MI | 8,601 | $76,311 | $197,900 |
| 48612 | Beaverton | Gladwin County | MI | 8,505 | $55,445 | $156,700 |
| 48746 | Millington | Tuscola County | MI | 8,148 | $67,879 | $166,300 |
| 48429 | Durand | Shiawassee County | MI | 8,109 | $60,070 | $151,600 |
| 48848 | Laingsburg | Shiawassee County | MI | 7,795 | $92,928 | $249,200 |
| 48616 | Chesaning | Saginaw County | MI | 7,702 | $67,801 | $153,400 |
| 48657 | Sanford | Midland County | MI | 7,700 | $74,964 | $171,400 |
| 48734 | Frankenmuth | Saginaw County | MI | 7,642 | $89,217 | $285,100 |
| 48519 | Burton | Genesee County | MI | 7,523 | $60,625 | $157,800 |
| 48413 | Bad Axe | Huron County | MI | 7,404 | $56,804 | $143,400 |
| 48438 | Goodrich | Genesee County | MI | 7,305 | $100,759 | $309,000 |
| 48883 | Shepherd | Isabella County | MI | 6,755 | $66,364 | $154,600 |
| 48650 | Pinconning | Bay County | MI | 6,662 | $63,662 | $136,400 |
| 48872 | Perry | Shiawassee County | MI | 6,421 | $79,434 | $217,600 |
| 48611 | Auburn | Bay County | MI | 6,013 | $80,511 | $166,500 |
| 48626 | Hemlock | Saginaw County | MI | 5,813 | $81,961 | $208,600 |
| 48847 | Ithaca | Gratiot County | MI | 5,773 | $63,967 | $164,400 |
| 48726 | Cass City | Tuscola County | MI | 5,715 | $65,788 | $121,300 |
| 48893 | Weidman | Isabella County | MI | 5,660 | $71,081 | $171,000 |
| 48655 | St. Charles | Saginaw County | MI | 5,655 | $64,615 | $157,100 |
| 48817 | Corunna | Shiawassee County | MI | 5,451 | $57,468 | $164,200 |
| 48618 | Coleman | Midland County | MI | 5,110 | $58,523 | $120,200 |
| 48763 | Sand Lake | Iosco County | MI | 4,837 | $58,160 | $154,100 |
| 48658 | Standish | Arenac County | MI | 4,806 | $52,899 | $112,400 |
| 48730 | East Tawas | Iosco County | MI | 4,584 | $48,993 | $139,900 |
| 48418 | Byron | Shiawassee County | MI | 4,544 | $72,210 | $246,500 |
| 48463 | Otisville | Genesee County | MI | 4,536 | $69,893 | $179,000 |
| 48634 | — | Bay County | MI | 4,395 | $78,929 | $156,800 |
| 48744 | Mayville | Tuscola County | MI | 4,387 | $58,435 | $141,900 |
| 48436 | Gaines | Genesee County | MI | 4,251 | $91,895 | $251,800 |
| 48631 | — | Bay County | MI | 4,058 | $77,813 | $164,400 |
| 48756 | Skidway Lake | Ogemaw County | MI | 3,939 | $39,435 | $85,300 |
| 48441 | Harbor Beach | Huron County | MI | 3,867 | $49,877 | $148,200 |
| 48830 | — | — | — | 3,721 | $61,917 | $114,600 |
| 48882 | — | — | — | 3,690 | $86,687 | $254,000 |
| 48757 | Reese | Tuscola County | MI | 3,680 | $74,464 | $172,600 |
| 48641 | — | — | — | 3,603 | $34,159 | $111,700 |
| 48739 | — | Iosco County | MI | 3,511 | $47,768 | $170,600 |
| 48857 | Morrice | Shiawassee County | MI | 3,488 | $81,319 | $130,300 |
| 48759 | Sebewaing | Huron County | MI | 3,439 | $60,431 | $116,200 |
| 48610 | Skidway Lake | Gladwin County | MI | 3,261 | $54,665 | $125,900 |
| 48722 | Bridgeport | Saginaw County | MI | 3,147 | $68,777 | $136,100 |
| 48637 | Merrill | Saginaw County | MI | 3,068 | $63,900 | $140,000 |
| 48804 | — | — | — | 3,039 | $46,193 | $147,600 |
| 49310 | — | Isabella County | MI | 2,989 | $63,056 | $171,300 |
| 48703 | Au Gres | Arenac County | MI | 2,940 | $60,365 | $158,700 |
| 48755 | Pigeon | Huron County | MI | 2,867 | $60,044 | $160,000 |
| 48414 | Bancroft | Shiawassee County | MI | 2,824 | $66,071 | $182,800 |
| 48615 | Breckenridge | Gratiot County | MI | 2,812 | $72,656 | $129,100 |
| 48449 | Lennon | Shiawassee County | MI | 2,760 | $65,735 | $141,400 |
| 48659 | Sterling | Arenac County | MI | 2,740 | $58,021 | $118,900 |
| 48460 | New Lothrop | Shiawassee County | MI | 2,727 | $81,146 | $200,100 |
| 48435 | Fostoria | Tuscola County | MI | 2,592 | $83,142 | $142,200 |
| 48654 | Rose City | Ogemaw County | MI | 2,455 | $46,563 | $134,200 |
| 48475 | Ubly | Sanilac County | MI | 2,423 | $60,347 | $158,700 |
| 48608 | — | — | — | 2,420 | $86,659 | $190,200 |
| 48501 | — | — | — | 2,416 | $46,000 | — |
| 48417 | Burt | Saginaw County | MI | 2,310 | $70,280 | $163,700 |
| 48467 | Port Austin | Huron County | MI | 2,306 | $50,707 | $156,700 |
| 48859 | Mount Pleasant | Isabella County | MI | 2,244 | — | — |
| 48871 | Perrinton | Gratiot County | MI | 2,233 | $86,532 | $205,400 |
| 48877 | Elm Hall | Gratiot County | MI | 2,078 | $57,222 | $107,400 |
Frequently asked questions
What is DMA 513?
FLINT - SAGINAW - BAY CITY (DMA 513) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MI, covering about 1,168,839 combined ZIP-area residents across 161 codes.
How many ZIP codes are in the FLINT - SAGINAW - BAY CITY DMA?
US5 currently lists 161 indexable ZIP codes for DMA 513 (FLINT - SAGINAW - BAY CITY). Counts can change as geography publishes update.
What is the average income in the FLINT - SAGINAW - BAY CITY market?
The average of ZIP median household incomes in FLINT - SAGINAW - BAY CITY is about $62,499 (about 17% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 513?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the FLINT - SAGINAW - BAY CITY DMA?
Larger population clusters on US5 for FLINT - SAGINAW - BAY CITY include Flint, MI, Saginaw, MI, Midland, MI, Bay City, MI, and Grand Blanc, MI. Open linked ZIP pages for neighborhood-level demographics.