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TRAVERSE CITY - CADILLAC · DMA 540

Explore ZIP codes in the TRAVERSE CITY - CADILLAC TV market — covering MI — 173 ZIP codes — 646,621 residents. Population, income, and housing at a glance.

DMA code
540
ZIP codes
173
Population
646,621
States
MI
Median household income (avg.)
$65,531
Average home value
$208,626
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Where is the TRAVERSE CITY - CADILLAC market?

TRAVERSE CITY - CADILLAC (DMA 540) groups 173 indexable ZIP codes on US5 across MI, with a combined ZIP-area population of about 646,621.

Larger population clusters inside this TV market include Traverse City, MI, Greilickville, MI, Cadillac, MI, Chums Corner, MI, and Gaylord, MI. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 49686 (about 25,181 residents).

Income and housing in TRAVERSE CITY - CADILLAC

Across ZIPs with income data in TRAVERSE CITY - CADILLAC, the average median household income is about $65,531 — about 13% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $208,626.

On this page’s income ranking, ZIP 49628 is near the top at about $125,938.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 540 for TRAVERSE CITY - CADILLAC.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this TRAVERSE CITY - CADILLAC page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in TRAVERSE CITY - CADILLAC

ZIP City County State Population Income Home value
49686 Traverse City Grand Traverse County MI 25,181 $71,198 $295,500
49601 Cadillac Wexford County MI 22,121 $65,704 $166,500
49684 Greilickville Leelanau County MI 21,328 $75,678 $375,700
49685 Chums Corner Grand Traverse County MI 21,297 $82,639 $309,200
49735 Gaylord Otsego County MI 20,678 $69,050 $200,800
49783 Sault Ste. Marie Chippewa County MI 18,778 $59,847 $146,400
49307 Big Rapids Mecosta County MI 18,063 $54,803 $179,600
49770 Petoskey Emmet County MI 17,813 $80,431 $309,900
49431 Ludington Mason County MI 17,027 $63,313 $218,600
49660 Manistee Manistee County MI 14,501 $62,211 $170,500
49721 Cheboygan Cheboygan County MI 13,937 $60,840 $170,000
48625 Harrison Clare County MI 12,939 $45,156 $95,900
49696 — Grand Traverse County MI 10,570 $96,138 $289,300
48617 Clare Clare County MI 9,729 $56,601 $154,500
48653 Roscommon Roscommon County MI 9,638 $67,708 $161,800
49738 Grayling Crawford County MI 9,599 $57,573 $153,200
49720 Charlevoix Charlevoix County MI 9,113 $76,127 $265,100
49646 Bear Lake Kalkaska County MI 8,573 $55,188 $167,500
49712 Horton Bay Charlevoix County MI 8,177 $74,202 $252,400
48629 Houghton Lake Roscommon County MI 7,922 $54,622 $142,300
49651 Lake City Missaukee County MI 7,540 $61,524 $165,100
49643 Bendon Benzie County MI 7,486 $81,061 $247,300
49649 Kingsley Grand Traverse County MI 7,293 $73,021 $246,900
49677 Reed City Osceola County MI 7,286 $58,829 $122,900
49740 Harbor Springs Emmet County MI 7,277 $85,230 $332,600
49659 Lakes of the North Antrim County MI 7,226 $59,092 $141,700
49690 — Grand Traverse County MI 6,682 $105,701 $329,100
49727 East Jordan Antrim County MI 6,595 $70,288 $187,700
49663 Manton Wexford County MI 6,132 $55,513 $144,400
49734 — — — 5,983 $44,935 $166,000
48622 Farwell Clare County MI 5,970 $57,500 $123,600
49631 Evart Osceola County MI 5,646 $46,250 $120,700
49868 Newberry Luce County MI 5,231 $53,651 $98,400
49797 — — — 5,166 $78,828 $194,800
48632 — Clare County MI 4,995 $51,740 $130,300
49454 Scottville Mason County MI 4,905 $56,643 $174,000
49749 Indian River Cheboygan County MI 4,860 $66,604 $202,600
49346 Canadian Lakes Mecosta County MI 4,851 $67,627 $222,800
49336 Morley Mecosta County MI 4,727 $54,861 $127,100
49706 Brutus Emmet County MI 4,712 $63,573 $208,500
49304 Baldwin Lake County MI 4,680 $39,567 $110,700
49779 Rogers City Presque Isle County MI 4,599 $51,818 $110,400
49682 Suttons Bay Leelanau County MI 4,528 $89,688 $367,400
48651 Prudenville Roscommon County MI 4,331 $42,938 $156,000
49765 Onaway Presque Isle County MI 4,287 $53,125 $114,300
49615 Bellaire Antrim County MI 4,077 $78,750 $257,000
48647 Mio Oscoda County MI 4,044 $50,594 $122,800
49665 Marion Osceola County MI 4,022 $51,125 $139,000
49788 Kincheloe Chippewa County MI 3,979 $52,639 $99,000
49756 Lewiston Oscoda County MI 3,965 $45,091 $154,000
49781 St. Ignace Mackinac County MI 3,943 $62,883 $150,000
49657 McBain Missaukee County MI 3,875 $69,896 $181,700
48656 St. Helen Roscommon County MI 3,872 $43,417 $108,800
49792 — — — 3,707 $59,167 $127,600
49621 Greilickville Leelanau County MI 3,701 $92,794 $342,300
49676 Rapid City Kalkaska County MI 3,689 $67,479 $241,200
49668 Mesick Wexford County MI 3,536 $59,730 $146,100
49637 Grawn Grand Traverse County MI 3,535 $74,871 $228,100
49709 Atlanta Montmorency County MI 3,524 $49,397 $132,500
49746 Hillman Montmorency County MI 3,502 $47,776 $143,300
49650 Hardwood Acres Benzie County MI 3,448 $91,108 $238,400
49655 Le Roy Osceola County MI 3,415 $67,375 $171,800
49635 Frankfort Benzie County MI 3,367 $71,875 $332,300
49332 Mecosta Mecosta County MI 3,352 $58,703 $177,200
49633 Fife Lake Kalkaska County MI 3,325 $69,567 $174,000
49617 Beulah Benzie County MI 3,250 $66,844 $268,000
49715 Brimley Chippewa County MI 3,222 $62,045 $164,100
49610 — — — 3,106 $99,578 $350,000
49614 Bear Lake Manistee County MI 2,903 $71,389 $203,900
49620 Buckley Grand Traverse County MI 2,859 $74,313 $207,000
49622 Central Lake Antrim County MI 2,646 $66,618 $209,900
49761 — — — 2,608 $83,013 $225,517
49305 Barryton Mecosta County MI 2,487 $49,536 $122,800
49340 — Mecosta County MI 2,479 $55,568 $150,000
49688 Tustin Osceola County MI 2,443 $66,680 $163,300
49639 Hersey Osceola County MI 2,420 $62,409 $136,900
49648 — Antrim County MI 2,392 $90,952 $506,400
49664 Maple City Leelanau County MI 2,252 $81,667 $436,700
49799 Wolverine Cheboygan County MI 2,238 $51,029 $164,800
49616 Benzonia Benzie County MI 2,177 $49,224 $204,100
49713 Boyne Falls Charlevoix County MI 2,175 $77,375 $204,600
49680 South Boardman Kalkaska County MI 2,125 $62,105 $155,400
49656 Luther Lake County MI 2,111 $55,781 $120,600
49683 Crystal Mountain Benzie County MI 2,070 $57,875 $173,500
49730 Lakes of the North Antrim County MI 2,058 $82,740 $185,200
49723 — — — 2,041 $47,692 $185,000
49629 Elk Rapids Antrim County MI 2,037 $74,318 $347,100
49751 — Otsego County MI 2,008 $65,833 $175,500
49774 — Chippewa County MI 1,994 $80,350 $168,000
49777 Presque Isle Harbor Presque Isle County MI 1,933 $85,781 $220,700
49795 Vanderbilt Otsego County MI 1,918 $57,367 $162,700
49733 — Crawford County MI 1,910 $65,471 $148,500
49338 Paris Newaygo County MI 1,861 $64,297 $152,900
49755 Levering Emmet County MI 1,858 $61,121 $171,400
49644 — Lake County MI 1,846 $54,286 $178,400
49653 Lake Leelanau Leelanau County MI 1,813 $84,954 $532,100
49645 Kaleva Manistee County MI 1,806 $45,000 $129,300
49689 Wellston Manistee County MI 1,791 $62,138 $141,200
49769 Pellston Emmet County MI 1,791 $64,792 $152,800
49410 Fountain Mason County MI 1,709 $60,274 $162,000

Frequently asked questions

What is DMA 540?

TRAVERSE CITY - CADILLAC (DMA 540) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MI, covering about 646,621 combined ZIP-area residents across 173 codes.

How many ZIP codes are in the TRAVERSE CITY - CADILLAC DMA?

US5 currently lists 173 indexable ZIP codes for DMA 540 (TRAVERSE CITY - CADILLAC). Counts can change as geography publishes update.

What is the average income in the TRAVERSE CITY - CADILLAC market?

The average of ZIP median household incomes in TRAVERSE CITY - CADILLAC is about $65,531 (about 13% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 540?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the TRAVERSE CITY - CADILLAC DMA?

Larger population clusters on US5 for TRAVERSE CITY - CADILLAC include Traverse City, MI, Greilickville, MI, Cadillac, MI, Chums Corner, MI, and Gaylord, MI. Open linked ZIP pages for neighborhood-level demographics.