DMA code
542
DAYTON · DMA 542
Explore ZIP codes in the DAYTON TV market — covering IN, OH — 172 ZIP codes — 1,321,798 residents. Population, income, and housing at a glance.
ZIP codes
172
Population
1,321,798
States
IN, OH
Median household income (avg.)
$74,004
Average home value
$176,854
Where is the DAYTON market?
DAYTON (DMA 542) groups 172 indexable ZIP codes on US5 across IN and OH, with a combined ZIP-area population of about 1,321,798.
Larger population clusters inside this TV market include Dayton, OH, Springfield, OH, Kettering, OH, Centerville, OH, and Beavercreek, OH. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 45424 (about 49,871 residents).
Income and housing in DAYTON
Across ZIPs with income data in DAYTON, the average median household income is about $74,004 — about even with the U.S. median ($75,149).
Average median home value across those ZIPs is about $176,854.
On this page’s income ranking, ZIP 43319 is near the top at about $145,605.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 542 for DAYTON.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this DAYTON page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in DAYTON
Frequently asked questions
What is DMA 542?
DAYTON (DMA 542) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IN and OH, covering about 1,321,798 combined ZIP-area residents across 172 codes.
How many ZIP codes are in the DAYTON DMA?
US5 currently lists 172 indexable ZIP codes for DMA 542 (DAYTON). Counts can change as geography publishes update.
What is the average income in the DAYTON market?
The average of ZIP median household incomes in DAYTON is about $74,004 (about even with the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 542?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the DAYTON DMA?
Larger population clusters on US5 for DAYTON include Dayton, OH, Springfield, OH, Kettering, OH, Centerville, OH, and Beavercreek, OH. Open linked ZIP pages for neighborhood-level demographics.