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WILKES BARRE - SCRANTON · DMA 577

Explore ZIP codes in the WILKES BARRE - SCRANTON TV market — covering PA — 369 ZIP codes — 1,538,825 residents. Population, income, and housing at a glance.

DMA code
577
ZIP codes
369
Population
1,538,825
States
PA
Median household income (avg.)
$70,375
Average home value
$187,684
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Where is the WILKES BARRE - SCRANTON market?

WILKES BARRE - SCRANTON (DMA 577) groups 369 indexable ZIP codes on US5 across PA, with a combined ZIP-area population of about 1,538,825.

Larger population clusters inside this TV market include Scranton, PA, Wilkes-Barre, PA, Williamsport, PA, Hazleton, PA, and Swoyersville, PA. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 17701 (about 43,169 residents).

Income and housing in WILKES BARRE - SCRANTON

Across ZIPs with income data in WILKES BARRE - SCRANTON, the average median household income is about $70,375 — about 6% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $187,684.

On this page’s income ranking, ZIP 18440 is near the top at about $250,001.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 577 for WILKES BARRE - SCRANTON.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this WILKES BARRE - SCRANTON page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in WILKES BARRE - SCRANTON

ZIP City County State Population Income Home value
16947 Sylvania Bradford County PA 4,653 $60,997 $165,900
17954 Minersville Schuylkill County PA 4,564 $56,736 $81,800
18421 Vandling Susquehanna County PA 4,475 $69,593 $169,100
18642 Duryea Luzerne County PA 4,469 $61,587 $154,100
18610 Sierra View Monroe County PA 4,373 $64,875 $222,800
16945 — — — 4,347 $61,706 $165,800
17703 — — — 4,311 $24,322 $117,300
18255 Weatherly Carbon County PA 4,310 $64,375 $173,100
18249 Conyngham Luzerne County PA 4,161 $95,820 $279,800
18232 Lansford Carbon County PA 4,144 $44,078 $48,700
18853 Wyalusing Bradford County PA 4,137 $67,784 $213,700
17948 Mahanoy City Schuylkill County PA 4,124 $45,720 $39,600
17960 New Ringgold Schuylkill County PA 4,084 $70,326 $216,700
18434 Jessup Lackawanna County PA 4,019 $60,396 $164,300
18701 Wilkes-Barre Luzerne County PA 3,926 $32,417 $245,700
18240 Nesquehoning Carbon County PA 3,909 $56,510 $135,200
17735 — — — 3,886 $54,083 $154,700
17824 Elysburg Columbia County PA 3,840 $114,653 $247,000
18237 McAdoo Schuylkill County PA 3,808 $47,181 $90,400
17846 Millville Columbia County PA 3,796 $66,250 $219,200
18635 Nescopeck Luzerne County PA 3,640 $70,774 $187,300
18618 Harveys Lake Luzerne County PA 3,583 $73,561 $236,400
18326 Mountainhome Monroe County PA 3,574 $76,827 $244,300
18347 Pocono Pines Monroe County PA 3,535 $81,275 $168,900
17834 Kulpmont Northumberland County PA 3,525 $58,750 $86,500
18344 Mount Pocono Monroe County PA 3,472 $85,215 $171,600
18372 — Monroe County PA 3,397 $114,334 $306,400
17747 Tylersville Clinton County PA 3,385 $71,297 $201,700
16925 — Bradford County PA 3,378 $70,042 $185,400
18660 Nescopeck Luzerne County PA 3,278 $85,372 $192,300
18834 New Milford Susquehanna County PA 3,272 $69,000 $202,600
17980 Orwin Dauphin County PA 3,222 $69,816 $128,300
18446 Nicholson Susquehanna County PA 3,208 $64,868 $200,000
17970 St. Clair Schuylkill County PA 3,130 $61,726 $71,600
18250 Summit Hill Carbon County PA 3,128 $66,685 $99,100
18501 — — — 3,088 $23,897 —
17856 New Columbia Union County PA 3,085 $92,400 $188,400
18822 Hallstead Susquehanna County PA 3,079 $58,200 $166,900
17853 Mount Pleasant Mills Snyder County PA 3,047 $63,824 $220,400
18630 Meshoppen Susquehanna County PA 3,027 $84,583 $216,800
18320 — — — 2,960 $141,010 $277,500
18709 Luzerne Luzerne County PA 2,959 $38,547 $113,700
17771 — Lycoming County PA 2,955 $69,405 $193,500
18703 — — — 2,941 $38,092 $104,100
18710 — — — 2,941 $38,092 $104,100
17889 Winfield Snyder County PA 2,906 $76,378 $281,500
18322 Brodheadsville Monroe County PA 2,821 $108,642 $274,000
17744 — Lycoming County PA 2,789 $65,833 $185,400
18837 Rome Bradford County PA 2,710 $67,500 $179,000
18332 — Monroe County PA 2,692 $100,816 $237,700
18325 Mountainhome Monroe County PA 2,688 $114,885 $241,800
17859 Rohrsburg Columbia County PA 2,637 $70,577 $213,300
17981 Tremont Schuylkill County PA 2,619 $70,789 $85,000
18405 Masthope Wayne County PA 2,611 $78,403 $211,300
17860 — Northumberland County PA 2,605 $82,813 $249,800
17864 Port Trevorton Snyder County PA 2,532 $76,607 $211,900
18445 Pocono Springs Wayne County PA 2,488 $50,625 $244,400
17772 Turbotville Montour County PA 2,479 $77,500 $232,100
17764 Renovo Clinton County PA 2,460 $40,847 $83,300
17938 Hegins Schuylkill County PA 2,454 $90,421 $214,200
16914 — Bradford County PA 2,415 $69,792 $225,400
18214 Park Crest Schuylkill County PA 2,414 $78,214 $205,000
17967 Brandonville Schuylkill County PA 2,384 $78,750 $183,300
18218 Coaldale Schuylkill County PA 2,353 $60,982 $69,300
18346 Pocono Pines Monroe County PA 2,316 $53,981 $182,900
18470 Union Dale Susquehanna County PA 2,296 $71,280 $233,800
18623 Laceyville Bradford County PA 2,194 $74,643 $174,200
17813 Troxelville Snyder County PA 2,138 $68,854 $188,200
18656 — Luzerne County PA 2,128 $74,764 $207,100
18833 New Albany Bradford County PA 2,061 $69,063 $193,700
18614 Dushore Sullivan County PA 1,987 $57,900 $186,300
18850 — Bradford County PA 1,964 $70,313 $183,300
17830 Herndon Northumberland County PA 1,932 $76,339 $185,900
17845 Laurelton Union County PA 1,931 $63,906 $198,400
16822 Beech Creek Clinton County PA 1,898 $70,139 $195,600
17965 Port Carbon Schuylkill County PA 1,869 $58,958 $105,100
18832 Monroe Bradford County PA 1,867 $53,621 $141,800
17876 Shamokin Dam Snyder County PA 1,840 $78,971 $197,600
18629 — Wyoming County PA 1,772 $58,409 $203,700
18321 — Monroe County PA 1,746 $98,594 $193,200
18615 West Falls Wyoming County PA 1,713 $73,611 $216,300
17721 Avis Clinton County PA 1,695 $72,826 $149,300
18355 — Monroe County PA 1,628 $85,784 $238,700
18617 Glen Lyon Luzerne County PA 1,616 $35,357 $84,500
18854 Rome Bradford County PA 1,595 $81,827 $191,300
18636 Noxen Wyoming County PA 1,588 $60,370 $175,900
18812 — Susquehanna County PA 1,584 $85,417 $238,500
17878 Stillwater Columbia County PA 1,573 $76,875 $195,800
17017 Dalmatia Northumberland County PA 1,572 $70,625 $200,000
18503 Scranton Lackawanna County PA 1,537 $40,214 $259,400
17983 Valley View Schuylkill County PA 1,529 $69,722 $147,000
17881 Trevorton Northumberland County PA 1,510 $57,556 $112,300
17812 Beaver Springs Snyder County PA 1,497 $61,250 $163,900
17959 New Philadelphia Schuylkill County PA 1,486 $58,239 $81,400
18438 — Wayne County PA 1,474 $59,808 $352,600
18844 — Susquehanna County PA 1,467 $91,667 $250,500
18335 — Monroe County PA 1,418 $113,615 $274,500
18826 — Susquehanna County PA 1,412 $87,188 $246,400
17929 Cressona Schuylkill County PA 1,369 $71,106 $149,500
17935 Girardville Schuylkill County PA 1,359 $45,595 $44,400

Frequently asked questions

What is DMA 577?

WILKES BARRE - SCRANTON (DMA 577) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in PA, covering about 1,538,825 combined ZIP-area residents across 369 codes.

How many ZIP codes are in the WILKES BARRE - SCRANTON DMA?

US5 currently lists 369 indexable ZIP codes for DMA 577 (WILKES BARRE - SCRANTON). Counts can change as geography publishes update.

What is the average income in the WILKES BARRE - SCRANTON market?

The average of ZIP median household incomes in WILKES BARRE - SCRANTON is about $70,375 (about 6% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 577?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the WILKES BARRE - SCRANTON DMA?

Larger population clusters on US5 for WILKES BARRE - SCRANTON include Scranton, PA, Wilkes-Barre, PA, Williamsport, PA, Hazleton, PA, and Swoyersville, PA. Open linked ZIP pages for neighborhood-level demographics.