DMA code
577
WILKES BARRE - SCRANTON · DMA 577
Explore ZIP codes in the WILKES BARRE - SCRANTON TV market — covering PA — 369 ZIP codes — 1,538,825 residents. Population, income, and housing at a glance.
ZIP codes
369
Population
1,538,825
States
PA
Median household income (avg.)
$70,375
Average home value
$187,684
Where is the WILKES BARRE - SCRANTON market?
WILKES BARRE - SCRANTON (DMA 577) groups 369 indexable ZIP codes on US5 across PA, with a combined ZIP-area population of about 1,538,825.
Larger population clusters inside this TV market include Scranton, PA, Wilkes-Barre, PA, Williamsport, PA, Hazleton, PA, and Swoyersville, PA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 17701 (about 43,169 residents).
Income and housing in WILKES BARRE - SCRANTON
Across ZIPs with income data in WILKES BARRE - SCRANTON, the average median household income is about $70,375 — about 6% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $187,684.
On this page’s income ranking, ZIP 18440 is near the top at about $250,001.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 577 for WILKES BARRE - SCRANTON.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this WILKES BARRE - SCRANTON page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in WILKES BARRE - SCRANTON
Frequently asked questions
What is DMA 577?
WILKES BARRE - SCRANTON (DMA 577) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in PA, covering about 1,538,825 combined ZIP-area residents across 369 codes.
How many ZIP codes are in the WILKES BARRE - SCRANTON DMA?
US5 currently lists 369 indexable ZIP codes for DMA 577 (WILKES BARRE - SCRANTON). Counts can change as geography publishes update.
What is the average income in the WILKES BARRE - SCRANTON market?
The average of ZIP median household incomes in WILKES BARRE - SCRANTON is about $70,375 (about 6% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 577?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the WILKES BARRE - SCRANTON DMA?
Larger population clusters on US5 for WILKES BARRE - SCRANTON include Scranton, PA, Wilkes-Barre, PA, Williamsport, PA, Hazleton, PA, and Swoyersville, PA. Open linked ZIP pages for neighborhood-level demographics.