DMA code
604
COLUMBIA - JEFFERSON CITY · DMA 604
Explore ZIP codes in the COLUMBIA - JEFFERSON CITY TV market — covering MO — 115 ZIP codes — 489,806 residents. Population, income, and housing at a glance.
ZIP codes
115
Population
489,806
States
MO
Median household income (avg.)
$67,213
Average home value
$176,293
Where is the COLUMBIA - JEFFERSON CITY market?
COLUMBIA - JEFFERSON CITY (DMA 604) groups 115 indexable ZIP codes on US5 across MO, with a combined ZIP-area population of about 489,806.
Larger population clusters inside this TV market include Columbia, MO, Jefferson City, MO, Fulton, MO, Moberly, MO, and Mexico, MO. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 65203 (about 59,663 residents).
Income and housing in COLUMBIA - JEFFERSON CITY
Across ZIPs with income data in COLUMBIA - JEFFERSON CITY, the average median household income is about $67,213 — about 11% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $176,293.
On this page’s income ranking, ZIP 65039 is near the top at about $121,364.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 604 for COLUMBIA - JEFFERSON CITY.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this COLUMBIA - JEFFERSON CITY page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in COLUMBIA - JEFFERSON CITY
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 65215 | Columbia | Boone County | MO | 245 | — | — |
| 65216 | Columbia | Boone County | MO | 202 | — | — |
| 65280 | Rush Hill | Audrain County | MO | 201 | $60,625 | — |
| 65001 | Argyle | Maries County | MO | 183 | $85,625 | $187,500 |
| 65048 | — | Osage County | MO | 153 | $87,024 | $341,900 |
| 64681 | Sumner | Chariton County | MO | 152 | $68,229 | $86,100 |
| 64676 | Rothville | Chariton County | MO | 150 | $58,500 | $82,600 |
| 65286 | Triplett | Chariton County | MO | 101 | — | — |
| 65443 | — | Maries County | MO | 64 | $85,521 | — |
| 65246 | Dalton | Chariton County | MO | 58 | — | $58,000 |
| 65278 | Renick | Randolph County | MO | 57 | $45,625 | $82,000 |
| 65038 | — | — | — | — | — | — |
| 65042 | — | — | — | — | — | — |
| 65211 | — | — | — | — | — | — |
| 65218 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 604?
COLUMBIA - JEFFERSON CITY (DMA 604) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MO, covering about 489,806 combined ZIP-area residents across 115 codes.
How many ZIP codes are in the COLUMBIA - JEFFERSON CITY DMA?
US5 currently lists 115 indexable ZIP codes for DMA 604 (COLUMBIA - JEFFERSON CITY). Counts can change as geography publishes update.
What is the average income in the COLUMBIA - JEFFERSON CITY market?
The average of ZIP median household incomes in COLUMBIA - JEFFERSON CITY is about $67,213 (about 11% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 604?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the COLUMBIA - JEFFERSON CITY DMA?
Larger population clusters on US5 for COLUMBIA - JEFFERSON CITY include Columbia, MO, Jefferson City, MO, Fulton, MO, Moberly, MO, and Mexico, MO. Open linked ZIP pages for neighborhood-level demographics.