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COLUMBIA - JEFFERSON CITY · DMA 604

Explore ZIP codes in the COLUMBIA - JEFFERSON CITY TV market — covering MO — 115 ZIP codes — 489,806 residents. Population, income, and housing at a glance.

DMA code
604
ZIP codes
115
Population
489,806
States
MO
Median household income (avg.)
$67,213
Average home value
$176,293
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Where is the COLUMBIA - JEFFERSON CITY market?

COLUMBIA - JEFFERSON CITY (DMA 604) groups 115 indexable ZIP codes on US5 across MO, with a combined ZIP-area population of about 489,806.

Larger population clusters inside this TV market include Columbia, MO, Jefferson City, MO, Fulton, MO, Moberly, MO, and Mexico, MO. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 65203 (about 59,663 residents).

Income and housing in COLUMBIA - JEFFERSON CITY

Across ZIPs with income data in COLUMBIA - JEFFERSON CITY, the average median household income is about $67,213 — about 11% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $176,293.

On this page’s income ranking, ZIP 65039 is near the top at about $121,364.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 604 for COLUMBIA - JEFFERSON CITY.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this COLUMBIA - JEFFERSON CITY page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in COLUMBIA - JEFFERSON CITY

ZIP City County State Population Income Home value
65203 Columbia Boone County MO 59,663 $80,442 $319,100
65201 Columbia Boone County MO 49,811 $46,177 $229,300
65202 Columbia Boone County MO 47,543 $69,740 $202,300
65109 Jefferson City Cole County MO 40,390 $72,430 $204,700
65101 Jefferson City Cole County MO 29,777 $74,013 $234,600
65251 Fulton Callaway County MO 22,077 $63,750 $172,200
65270 Moberly Randolph County MO 16,762 $47,354 $143,300
65265 Mexico Audrain County MO 15,131 $54,387 $127,500
65026 Eldon Miller County MO 11,648 $44,232 $159,000
65233 Boonville Cooper County MO 10,853 $64,333 $206,000
65043 Holts Summit Callaway County MO 9,994 $81,013 $209,600
65240 Centralia Audrain County MO 8,740 $67,687 $181,300
65018 California Moniteau County MO 7,811 $70,191 $162,800
65084 Versailles Morgan County MO 7,269 $54,263 $153,000
65010 Ashland Boone County MO 7,105 $93,025 $274,100
65037 Laurie Morgan County MO 5,337 $66,404 $250,300
65255 Hallsville Boone County MO 5,141 $80,392 $225,400
65051 Linn Osage County MO 4,612 $63,628 $178,100
63361 Montgomery City Montgomery County MO 4,477 $54,091 $180,000
65248 Fayette Howard County MO 4,389 $53,797 $141,600
65081 Tipton Moniteau County MO 4,377 $54,653 $148,200
65063 New Bloomfield Callaway County MO 4,180 $80,694 $228,300
63382 Vandalia Audrain County MO 4,127 $62,273 $90,900
65205 — — — 4,083 $28,944 $119,800
65078 Stover Morgan County MO 3,716 $43,766 $115,900
65110 — — — 3,365 $46,179 $141,800
65039 Hartsburg Boone County MO 3,148 $121,364 $408,600
65486 Iberia Miller County MO 3,114 $70,278 $142,300
65243 Clark Randolph County MO 3,085 $59,710 $205,700
65281 Salisbury Chariton County MO 3,076 $65,000 $141,300
65013 Belle Maries County MO 2,973 $51,337 $196,400
65259 Huntsville Randolph County MO 2,867 $59,531 $129,800
65074 Russellville Moniteau County MO 2,781 $76,622 $167,400
65231 Auxvasse Callaway County MO 2,771 $61,567 $148,500
65011 Barnett Morgan County MO 2,216 $34,836 $140,800
65284 Sturgeon Boone County MO 2,172 $86,959 $184,000
63384 Wellsville Montgomery County MO 2,148 $75,083 $113,200
65582 Vienna Maries County MO 2,121 $61,583 $160,100
65256 Harrisburg Boone County MO 2,044 $88,315 $241,600
65072 — Morgan County MO 1,978 $66,927 $230,100
65274 New Franklin Howard County MO 1,886 $80,875 $152,700
65254 Glasgow Howard County MO 1,808 $61,818 $139,500
65239 Cairo Randolph County MO 1,739 $71,992 $176,200
65276 Pilot Grove Cooper County MO 1,733 $77,083 $182,900
65257 Higbee Randolph County MO 1,703 $54,583 $117,200
65102 — — — 1,674 $47,830 $103,900
65279 Rocheport Boone County MO 1,639 $90,938 $282,500
65035 Freeburg Osage County MO 1,547 $82,500 $213,400
65023 Centertown Cole County MO 1,546 $64,200 $210,600
65053 Lohman Cole County MO 1,541 $107,727 $328,600
65040 — Cole County MO 1,468 $87,434 $191,300
65080 Tebbetts Callaway County MO 1,459 $74,503 $309,800
63351 Jonesburg Warren County MO 1,410 $66,528 $207,500
63359 Middletown Pike County MO 1,384 $85,139 $172,700
65348 Otterville Cooper County MO 1,316 $49,130 $192,400
65261 Keytesville Chariton County MO 1,310 $61,964 $111,600
65016 — Osage County MO 1,307 $84,722 $231,400
65047 Osage Beach Miller County MO 1,285 $61,014 $233,700
65236 Brunswick Chariton County MO 1,267 $44,861 $98,600
65032 Eugene Miller County MO 1,235 $61,852 $162,000
65046 Jamestown Moniteau County MO 1,216 $82,941 $204,600
65075 St. Elizabeth Miller County MO 1,204 $83,375 $264,200
65054 — Osage County MO 1,185 $89,427 $214,400
65017 Brumley Miller County MO 1,165 $39,358 $144,500
65024 Chamois Osage County MO 1,158 $70,000 $120,900
65082 Tuscumbia Miller County MO 1,152 $58,942 $163,800
65085 Westphalia Osage County MO 1,135 $101,563 $257,200
63363 New Florence Montgomery County MO 1,089 $51,646 $141,700
65059 Mokane Callaway County MO 1,008 $74,167 $233,000
63352 Laddonia Audrain County MO 992 $52,944 $90,700
65058 Meta Maries County MO 987 $69,044 $191,800
65264 Martinsburg Audrain County MO 921 $39,063 $87,800
65068 Prairie Home Cooper County MO 849 $61,875 $193,100
63333 Bellflower Montgomery County MO 821 $57,292 $88,700
65237 Bunceton Cooper County MO 798 $80,417 $122,400
65050 Latham Moniteau County MO 796 $54,475 $223,700
65064 Olean Miller County MO 774 $67,361 $117,900
65262 Kingdom City Callaway County MO 762 $70,833 $184,400
63388 — Callaway County MO 756 $67,619 $67,600
65034 Fortuna Morgan County MO 747 $41,319 —
65025 Clarksburg Moniteau County MO 740 $51,538 $167,500
63350 High Hill Montgomery County MO 723 $83,333 —
65322 Blackwater Cooper County MO 704 $72,500 $162,500
65580 — Maries County MO 667 $69,775 $198,800
65354 Syracuse Morgan County MO 648 $55,132 $167,500
65069 Rhineland Montgomery County MO 636 $58,375 $173,600
65076 St. Thomas Cole County MO 622 $64,519 $185,000
65230 Armstrong Howard County MO 521 $42,000 $61,700
65260 Jacksonville Randolph County MO 454 $51,750 $95,000
65077 — Callaway County MO 450 $68,000 $202,500
64660 Mendon Chariton County MO 435 $77,031 $206,600
65250 Franklin Howard County MO 421 $120,368 $188,700
65329 — Morgan County MO 417 $81,369 $336,100
65285 — Audrain County MO 387 $86,250 $160,800
63345 Farber Audrain County MO 372 $41,469 $57,300
65244 Clifton Hill Randolph County MO 312 $63,750 $162,500
65067 — Callaway County MO 303 $55,288 $126,200
65232 Benton City Audrain County MO 269 $71,500 $151,700
65287 Wooldridge Moniteau County MO 268 $92,150 —
65083 — Miller County MO 247 — —

Frequently asked questions

What is DMA 604?

COLUMBIA - JEFFERSON CITY (DMA 604) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MO, covering about 489,806 combined ZIP-area residents across 115 codes.

How many ZIP codes are in the COLUMBIA - JEFFERSON CITY DMA?

US5 currently lists 115 indexable ZIP codes for DMA 604 (COLUMBIA - JEFFERSON CITY). Counts can change as geography publishes update.

What is the average income in the COLUMBIA - JEFFERSON CITY market?

The average of ZIP median household incomes in COLUMBIA - JEFFERSON CITY is about $67,213 (about 11% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 604?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the COLUMBIA - JEFFERSON CITY DMA?

Larger population clusters on US5 for COLUMBIA - JEFFERSON CITY include Columbia, MO, Jefferson City, MO, Fulton, MO, Moberly, MO, and Mexico, MO. Open linked ZIP pages for neighborhood-level demographics.