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GREEN BAY - APPLETON · DMA 658

Explore ZIP codes in the GREEN BAY - APPLETON TV market — covering MI, WI — 189 ZIP codes — 1,191,618 residents. Population, income, and housing at a glance.

DMA code
658
ZIP codes
189
Population
1,191,618
States
MI, WI
Median household income (avg.)
$73,697
Average home value
$207,065
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Where is the GREEN BAY - APPLETON market?

GREEN BAY - APPLETON (DMA 658) groups 189 indexable ZIP codes on US5 across MI and WI, with a combined ZIP-area population of about 1,191,618.

Larger population clusters inside this TV market include Appleton, WI, Green Bay, WI, Oshkosh, WI, Fond du Lac, WI, and Hobart, WI. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 54115 (about 49,663 residents).

Income and housing in GREEN BAY - APPLETON

Across ZIPs with income data in GREEN BAY - APPLETON, the average median household income is about $73,697 — about even with the U.S. median ($75,149).

Average median home value across those ZIPs is about $207,065.

On this page’s income ranking, ZIP 54927 is near the top at about $126,012.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 658 for GREEN BAY - APPLETON.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this GREEN BAY - APPLETON page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in GREEN BAY - APPLETON

ZIP City County State Population Income Home value
53049 St. Peter Fond du Lac County WI 2,311 $84,449 $270,900
53919 Brandon Fond du Lac County WI 2,308 $93,516 $210,800
54205 Casco Kewaunee County WI 2,281 $91,563 $235,800
54947 Winchester Winnebago County WI 2,180 $96,429 $266,700
54966 Plainfield Waushara County WI 2,155 $64,250 $152,500
54234 Sister Bay Door County WI 2,130 $72,762 $419,600
54486 Tigerton Shawano County WI 2,112 $58,240 $150,700
54128 Gresham Shawano County WI 2,109 $59,916 $164,200
54204 — Door County WI 2,070 $83,158 $324,500
54245 Valders Manitowoc County WI 2,020 $83,375 $206,800
54111 Cecil Shawano County WI 2,002 $65,469 $222,100
53057 Mount Calvary Fond du Lac County WI 1,905 $99,107 $229,800
54979 Van Dyne Fond du Lac County WI 1,879 $104,167 $262,300
53926 Dalton Green Lake County WI 1,877 $56,324 $216,200
54930 Coloma Waushara County WI 1,835 $77,266 $181,800
53019 Eden Fond du Lac County WI 1,796 $87,885 $227,200
49896 — Menominee County MI 1,718 $56,979 $165,300
54202 Baileys Harbor Door County WI 1,707 $71,250 $383,600
54227 Maribel Manitowoc County WI 1,670 $87,125 $237,800
53063 — Manitowoc County WI 1,656 $93,594 $242,300
54416 Bowler Shawano County WI 1,633 $58,100 $124,100
54209 Egg Harbor Door County WI 1,529 $70,833 $383,900
54974 Rosendale Fond du Lac County WI 1,515 $91,548 $249,500
54156 Pembine Marinette County WI 1,514 $49,722 $123,600
54213 Forestville Door County WI 1,473 $90,625 $186,500
54977 Scandinavia Waupaca County WI 1,448 $75,625 $242,900
53079 St. Cloud Fond du Lac County WI 1,420 $86,250 $243,200
54159 — Marinette County WI 1,360 $59,632 $169,700
49893 — Menominee County MI 1,307 $63,438 $176,700
54932 — Fond du Lac County WI 1,295 $108,977 $255,900
49821 Daggett Menominee County MI 1,279 $59,265 $145,100
54965 Pine River Waushara County WI 1,253 $68,409 $189,800
54149 Mountain Oconto County WI 1,194 $52,500 $192,700
54305 — — — 1,194 $45,855 $246,500
54307 Allouez Brown County WI 1,162 — —
49874 Powers Menominee County MI 1,138 $56,528 $196,300
54150 Zoar Menominee County WI 1,132 $63,092 $68,500
54175 Townsend Oconto County WI 1,102 $87,500 $253,000
54137 Krakow Shawano County WI 1,097 $93,558 $234,700
54922 Bear Creek Outagamie County WI 1,087 $73,371 $179,900
54962 Ogdensburg Waupaca County WI 1,083 $82,083 $194,700
49847 Hermansville Menominee County MI 1,063 $63,472 $116,700
54104 — Marinette County WI 1,003 $54,443 $162,100
54964 Waukau Winnebago County WI 936 $66,094 $233,200
54212 — Door County WI 903 $91,250 $481,100
54210 Ellison Bay Door County WI 893 $80,833 $356,100
54232 St. Nazianz Manitowoc County WI 881 $56,875 $128,400
54138 Lakewood Oconto County WI 860 $64,924 $206,000
49812 Carney Menominee County MI 789 $58,281 $156,100
54246 — Door County WI 784 $73,542 $277,100
54102 Amberg Marinette County WI 740 $41,875 $148,600
54119 Dunbar Marinette County WI 685 $58,958 $155,600
54985 Oshkosh Winnebago County WI 593 — —
54928 Caroline Shawano County WI 536 $72,375 $193,800
54927 Butte des Morts Winnebago County WI 530 $126,012 $235,500
54450 Mattoon Shawano County WI 477 $70,500 $82,900
54214 Francis Creek Manitowoc County WI 474 $85,000 $237,500
49886 — Menominee County MI 472 $72,083 $123,700
54967 Poy Sippi Waushara County WI 458 $49,566 $183,700
54125 Goodman Marinette County WI 437 $52,500 $102,600
54931 Dale Outagamie County WI 417 $66,657 $194,200
54946 King Waupaca County WI 381 — —
53931 Fairwater Fond du Lac County WI 368 $81,667 $130,200
54211 Ephraim Door County WI 341 $79,896 $465,500
53939 Kingston Green Lake County WI 269 $63,750 $130,800
54160 Potter Calumet County WI 264 $64,583 $169,000
54152 Nichols Outagamie County WI 253 $61,500 $146,900
54980 Waukau Winnebago County WI 247 — $164,500
53947 Marquette Green Lake County WI 241 $57,500 $211,100
53088 Stockbridge Calumet County WI 217 $58,000 $163,300
54123 Forest Junction Calumet County WI 213 $67,500 —
54948 Leopolis Shawano County WI 181 $53,500 $121,600
54215 Kellnersville Manitowoc County WI 178 $42,375 $148,000
54207 Collins Manitowoc County WI 153 $75,357 $176,900
49863 — Menominee County MI 142 $62,885 $81,400
54926 Big Falls Waupaca County WI 139 — $73,800
54933 Embarrass Waupaca County WI 132 $71,875 $86,700
49848 — Menominee County MI 122 $36,406 $125,000
54978 — Shawano County WI 93 $87,143 $120,200
49873 — Menominee County MI 83 $57,917 $164,600
54127 Green Valley Shawano County WI 44 — $132,500
54131 — — — — — —
54221 — — — — — —
54306 — — — — — —
54344 — — — — — —
54919 — — — — — —
54934 — — — — — —
54969 — — — — — —
54976 — — — — — —

Frequently asked questions

What is DMA 658?

GREEN BAY - APPLETON (DMA 658) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MI and WI, covering about 1,191,618 combined ZIP-area residents across 189 codes.

How many ZIP codes are in the GREEN BAY - APPLETON DMA?

US5 currently lists 189 indexable ZIP codes for DMA 658 (GREEN BAY - APPLETON). Counts can change as geography publishes update.

What is the average income in the GREEN BAY - APPLETON market?

The average of ZIP median household incomes in GREEN BAY - APPLETON is about $73,697 (about even with the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 658?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the GREEN BAY - APPLETON DMA?

Larger population clusters on US5 for GREEN BAY - APPLETON include Appleton, WI, Green Bay, WI, Oshkosh, WI, Fond du Lac, WI, and Hobart, WI. Open linked ZIP pages for neighborhood-level demographics.