DMA code
679
DES MOINES - AMES · DMA 679
Explore ZIP codes in the DES MOINES - AMES TV market — covering IA — 348 ZIP codes — 1,226,291 residents. Population, income, and housing at a glance.
ZIP codes
348
Population
1,226,291
States
IA
Median household income (avg.)
$73,581
Average home value
$161,195
Where is the DES MOINES - AMES market?
DES MOINES - AMES (DMA 679) groups 348 indexable ZIP codes on US5 across IA, with a combined ZIP-area population of about 1,226,291.
Larger population clusters inside this TV market include Des Moines, IA, West Des Moines, IA, Ankeny, IA, Ames, IA, and Urbandale, IA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 50023 (about 45,286 residents).
Income and housing in DES MOINES - AMES
Across ZIPs with income data in DES MOINES - AMES, the average median household income is about $73,581 — about even with the U.S. median ($75,149).
Average median home value across those ZIPs is about $161,195.
On this page’s income ranking, ZIP 50323 is near the top at about $173,659.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 679 for DES MOINES - AMES.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this DES MOINES - AMES page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in DES MOINES - AMES
Frequently asked questions
What is DMA 679?
DES MOINES - AMES (DMA 679) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IA, covering about 1,226,291 combined ZIP-area residents across 348 codes.
How many ZIP codes are in the DES MOINES - AMES DMA?
US5 currently lists 348 indexable ZIP codes for DMA 679 (DES MOINES - AMES). Counts can change as geography publishes update.
What is the average income in the DES MOINES - AMES market?
The average of ZIP median household incomes in DES MOINES - AMES is about $73,581 (about even with the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 679?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the DES MOINES - AMES DMA?
Larger population clusters on US5 for DES MOINES - AMES include Des Moines, IA, West Des Moines, IA, Ankeny, IA, Ames, IA, and Urbandale, IA. Open linked ZIP pages for neighborhood-level demographics.