DMA code
702
LA CROSSE - EAU CLAIRE · DMA 702
Explore ZIP codes in the LA CROSSE - EAU CLAIRE TV market — covering MN, WI — 118 ZIP codes — 584,197 residents. Population, income, and housing at a glance.
ZIP codes
118
Population
584,197
States
MN, WI
Median household income (avg.)
$70,401
Average home value
$200,229
Where is the LA CROSSE - EAU CLAIRE market?
LA CROSSE - EAU CLAIRE (DMA 702) groups 118 indexable ZIP codes on US5 across MN and WI, with a combined ZIP-area population of about 584,197.
Larger population clusters inside this TV market include Eau Claire, WI, La Crosse, WI, Lake Hallie, WI, Winona, MN, and Onalaska, WI. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 54601 (about 50,474 residents).
Income and housing in LA CROSSE - EAU CLAIRE
Across ZIPs with income data in LA CROSSE - EAU CLAIRE, the average median household income is about $70,401 — about 6% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $200,229.
On this page’s income ranking, ZIP 54669 is near the top at about $100,214.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 702 for LA CROSSE - EAU CLAIRE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this LA CROSSE - EAU CLAIRE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in LA CROSSE - EAU CLAIRE
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 54628 | Ferryville | Crawford County | WI | 938 | $65,000 | $187,900 |
| 54756 | Nelson | Buffalo County | WI | 920 | $71,250 | $196,100 |
| 54895 | Weyerhaeuser | Rusk County | WI | 812 | $65,347 | $182,700 |
| 54563 | Tony | Rusk County | WI | 810 | $81,771 | $195,500 |
| 54530 | Hawkins | Rusk County | WI | 739 | $47,500 | $104,000 |
| 54526 | Ingram | Rusk County | WI | 673 | $52,614 | $122,500 |
| 54746 | Humbird | Clark County | WI | 666 | $62,500 | $118,100 |
| 54493 | — | Clark County | WI | 646 | $72,375 | $215,400 |
| 54731 | Conrath | Rusk County | WI | 613 | $61,125 | $160,300 |
| 54769 | Stockholm | Pepin County | WI | 542 | $71,429 | $283,100 |
| 55931 | Eitzen | Houston County | MN | 414 | $76,875 | $142,500 |
| 54657 | Steuben | Crawford County | WI | 387 | $61,875 | $201,900 |
| 54625 | Dodge | Trempealeau County | WI | 334 | $53,177 | $182,300 |
| 54760 | Pigeon Falls | Trempealeau County | WI | 175 | $73,750 | $207,100 |
| 54654 | Seneca | Crawford County | WI | 150 | — | $79,600 |
| 54645 | Mount Sterling | Crawford County | WI | 114 | $48,472 | $130,000 |
| 54643 | Millston | Jackson County | WI | 3 | — | — |
| 54649 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 702?
LA CROSSE - EAU CLAIRE (DMA 702) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MN and WI, covering about 584,197 combined ZIP-area residents across 118 codes.
How many ZIP codes are in the LA CROSSE - EAU CLAIRE DMA?
US5 currently lists 118 indexable ZIP codes for DMA 702 (LA CROSSE - EAU CLAIRE). Counts can change as geography publishes update.
What is the average income in the LA CROSSE - EAU CLAIRE market?
The average of ZIP median household incomes in LA CROSSE - EAU CLAIRE is about $70,401 (about 6% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 702?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the LA CROSSE - EAU CLAIRE DMA?
Larger population clusters on US5 for LA CROSSE - EAU CLAIRE include Eau Claire, WI, La Crosse, WI, Lake Hallie, WI, Winona, MN, and Onalaska, WI. Open linked ZIP pages for neighborhood-level demographics.