DMA code
710
HATTIESBURG - LAUREL · DMA 710
Explore ZIP codes in the HATTIESBURG - LAUREL TV market — covering MS — 40 ZIP codes — 309,722 residents. Population, income, and housing at a glance.
ZIP codes
40
Population
309,722
States
MS
Median household income (avg.)
$51,420
Average home value
$129,229
Where is the HATTIESBURG - LAUREL market?
HATTIESBURG - LAUREL (DMA 710) groups 40 indexable ZIP codes on US5 across MS, with a combined ZIP-area population of about 309,722.
Larger population clusters inside this TV market include Hattiesburg, MS, Petal, MS, Sharon, MS, Laurel, MS, and Columbia, MS. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 39402 (about 43,756 residents).
Income and housing in HATTIESBURG - LAUREL
Across ZIPs with income data in HATTIESBURG - LAUREL, the average median household income is about $51,420 — about 32% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $129,229.
On this page’s income ranking, ZIP 39465 is near the top at about $73,785.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 710 for HATTIESBURG - LAUREL.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this HATTIESBURG - LAUREL page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in HATTIESBURG - LAUREL
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 39402 | Hattiesburg | Lamar County | MS | 43,756 | $71,254 | $255,400 |
| 39401 | Hattiesburg | Forrest County | MS | 41,916 | $40,287 | $120,100 |
| 39465 | Petal | Forrest County | MS | 23,122 | $73,785 | $166,300 |
| 39443 | Sharon | Jones County | MS | 22,932 | $59,070 | $142,200 |
| 39440 | Laurel | Jones County | MS | 20,111 | $38,687 | $112,300 |
| 39429 | Columbia | Marion County | MS | 16,583 | $42,953 | $133,700 |
| 39475 | Purvis | Lamar County | MS | 14,585 | $66,857 | $192,300 |
| 39367 | Waynesboro | Wayne County | MS | 13,401 | $37,355 | $89,800 |
| 39437 | Ellisville | Jones County | MS | 12,287 | $56,812 | $173,900 |
| 39482 | Sumrall | Lamar County | MS | 11,966 | $62,701 | $193,900 |
| 39455 | Lumberton | Lamar County | MS | 9,030 | $56,232 | $102,700 |
| 39428 | Collins | Covington County | MS | 8,626 | $45,840 | $99,500 |
| 39404 | — | — | — | 6,365 | $60,341 | $258,500 |
| 39476 | Richton | Perry County | MS | 6,336 | $57,787 | $134,400 |
| 39119 | Mount Olive | Covington County | MS | 6,199 | $62,525 | $90,200 |
| 39479 | Seminary | Covington County | MS | 5,694 | $48,201 | $115,200 |
| 39483 | Foxworth | Marion County | MS | 5,003 | $42,589 | $83,500 |
| 39422 | Bay Springs | Jasper County | MS | 4,534 | $52,132 | $98,000 |
| 39439 | Heidelberg | Jasper County | MS | 4,497 | $34,628 | $115,100 |
| 39459 | Moselle | Jones County | MS | 4,097 | $71,209 | $152,200 |
| 39338 | Louin | Jasper County | MS | 3,857 | $37,500 | $59,400 |
| 39464 | Ovett | Jones County | MS | 3,240 | $67,806 | $122,700 |
| 39423 | Beaumont | Perry County | MS | 2,687 | $51,895 | $93,500 |
| 39425 | — | Perry County | MS | 2,458 | $67,059 | $192,100 |
| 39322 | Buckatunna | Wayne County | MS | 2,168 | $27,667 | $58,300 |
| 39478 | — | Marion County | MS | 2,150 | $44,963 | $112,000 |
| 39480 | Soso | Jones County | MS | 1,947 | $58,929 | $159,100 |
| 39406 | Hattiesburg | Forrest County | MS | 1,902 | — | — |
| 39366 | — | Clarke County | MS | 1,486 | $25,579 | $82,900 |
| 39481 | — | Jasper County | MS | 1,404 | $59,871 | $182,200 |
| 39462 | New Augusta | Perry County | MS | 1,284 | $60,774 | $165,600 |
| 39643 | Kokomo | Marion County | MS | 1,283 | $45,774 | $110,100 |
| 39403 | — | — | — | 1,140 | $38,077 | $29,700 |
| 39356 | — | Jasper County | MS | 873 | $33,902 | $169,000 |
| 39477 | Sandersville | Jones County | MS | 479 | $47,250 | $102,200 |
| 39348 | — | Jasper County | MS | 324 | — | $55,000 |
| 39324 | Clara | Wayne County | MS | — | — | — |
| 39407 | — | — | — | — | — | — |
| 39441 | — | — | — | — | — | — |
| 39442 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 710?
HATTIESBURG - LAUREL (DMA 710) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in MS, covering about 309,722 combined ZIP-area residents across 40 codes.
How many ZIP codes are in the HATTIESBURG - LAUREL DMA?
US5 currently lists 40 indexable ZIP codes for DMA 710 (HATTIESBURG - LAUREL). Counts can change as geography publishes update.
What is the average income in the HATTIESBURG - LAUREL market?
The average of ZIP median household incomes in HATTIESBURG - LAUREL is about $51,420 (about 32% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 710?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the HATTIESBURG - LAUREL DMA?
Larger population clusters on US5 for HATTIESBURG - LAUREL include Hattiesburg, MS, Petal, MS, Sharon, MS, Laurel, MS, and Columbia, MS. Open linked ZIP pages for neighborhood-level demographics.