DMA code
771
YUMA - EL CENTRO · DMA 771
Explore ZIP codes in the YUMA - EL CENTRO TV market — covering AZ, CA — 29 ZIP codes — 396,156 residents. Population, income, and housing at a glance.
ZIP codes
29
Population
396,156
States
AZ, CA
Median household income (avg.)
$54,101
Average home value
$206,522
Where is the YUMA - EL CENTRO market?
YUMA - EL CENTRO (DMA 771) groups 29 indexable ZIP codes on US5 across AZ and CA, with a combined ZIP-area population of about 396,156.
Larger population clusters inside this TV market include Yuma, AZ, San Luis, AZ, El Centro, CA, Calexico, CA, and Brawley, CA. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 85364 (about 72,125 residents).
Income and housing in YUMA - EL CENTRO
Across ZIPs with income data in YUMA - EL CENTRO, the average median household income is about $54,101 — about 28% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $206,522.
On this page’s income ranking, ZIP 92251 is near the top at about $83,709.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 771 for YUMA - EL CENTRO.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this YUMA - EL CENTRO page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in YUMA - EL CENTRO
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 85364 | Yuma | Yuma County | AZ | 72,125 | $57,497 | $204,300 |
| 85365 | Yuma | Yuma County | AZ | 53,149 | $68,358 | $189,900 |
| 92243 | El Centro | Imperial County | CA | 48,556 | $55,890 | $286,100 |
| 92231 | Calexico | Imperial County | CA | 38,547 | $50,114 | $281,600 |
| 85349 | San Luis | Yuma County | AZ | 28,810 | $55,717 | $196,800 |
| 92227 | Brawley | Imperial County | CA | 28,147 | $60,593 | $272,200 |
| 92251 | Imperial | Imperial County | CA | 27,197 | $83,709 | $350,100 |
| 85367 | Fortuna Foothills | Yuma County | AZ | 21,356 | $55,766 | $184,500 |
| 85350 | San Luis | Yuma County | AZ | 19,273 | $72,115 | $211,200 |
| 85336 | San Luis | Yuma County | AZ | 7,884 | $58,314 | $198,000 |
| 92250 | Holtville | Imperial County | CA | 7,854 | $70,250 | $278,600 |
| 92249 | Heber | Imperial County | CA | 7,308 | $75,664 | $284,300 |
| 92233 | Calipatria | Imperial County | CA | 6,837 | $53,282 | $177,200 |
| 92244 | — | — | — | 5,837 | $54,593 | $254,000 |
| 85366 | — | — | — | 5,551 | $60,320 | $188,800 |
| 85356 | Wellton | Yuma County | AZ | 3,789 | $56,447 | $116,900 |
| 92232 | — | — | — | 3,398 | — | $159,700 |
| 92257 | Bombay Beach | Imperial County | CA | 2,185 | $17,663 | $113,100 |
| 92281 | Westmorland | Imperial County | CA | 1,904 | $35,882 | $222,100 |
| 92283 | Winterhaven | Imperial County | CA | 1,795 | $38,359 | $91,100 |
| 92273 | Seeley | Imperial County | CA | 1,551 | $55,167 | $190,700 |
| 92275 | Salton City | Imperial County | CA | 1,410 | $35,658 | $139,600 |
| 85347 | — | Yuma County | AZ | 566 | $75,469 | — |
| 85333 | Dateland | Maricopa County | AZ | 403 | $43,269 | — |
| 85352 | Tacna | Yuma County | AZ | 335 | $41,552 | — |
| 92259 | Ocotillo | Imperial County | CA | 237 | — | $159,200 |
| 92266 | Palo Verde | Imperial County | CA | 152 | $20,870 | — |
| 85369 | — | — | — | — | — | — |
| 92222 | — | Imperial County | CA | — | — | — |
Frequently asked questions
What is DMA 771?
YUMA - EL CENTRO (DMA 771) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AZ and CA, covering about 396,156 combined ZIP-area residents across 29 codes.
How many ZIP codes are in the YUMA - EL CENTRO DMA?
US5 currently lists 29 indexable ZIP codes for DMA 771 (YUMA - EL CENTRO). Counts can change as geography publishes update.
What is the average income in the YUMA - EL CENTRO market?
The average of ZIP median household incomes in YUMA - EL CENTRO is about $54,101 (about 28% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 771?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the YUMA - EL CENTRO DMA?
Larger population clusters on US5 for YUMA - EL CENTRO include Yuma, AZ, San Luis, AZ, El Centro, CA, Calexico, CA, and Brawley, CA. Open linked ZIP pages for neighborhood-level demographics.