US5.com

WATERTOWN · DMA 549

Explore ZIP codes in the WATERTOWN TV market — covering NY — 101 ZIP codes — 254,288 residents. Population, income, and housing at a glance.

DMA code
549
ZIP codes
101
Population
254,288
States
NY
Median household income (avg.)
$68,654
Average home value
$157,274
Time in New York New York map New York overview New York rankings USA time now USA map All DMA markets Area codes Compare ZIPs

Where is the WATERTOWN market?

WATERTOWN (DMA 549) groups 101 indexable ZIP codes on US5 across NY, with a combined ZIP-area population of about 254,288.

Larger population clusters inside this TV market include Watertown, NY, Fort Drum, NY, Akwesasne, NY, Ogdensburg, NY, and Potsdam, NY. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 13601 (about 37,409 residents).

Income and housing in WATERTOWN

Across ZIPs with income data in WATERTOWN, the average median household income is about $68,654 — about 9% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $157,274.

On this page’s income ranking, ZIP 13692 is near the top at about $161,500.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 549 for WATERTOWN.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this WATERTOWN page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in WATERTOWN

ZIP City County State Population Income Home value
13601 Watertown Jefferson County NY 37,409 $57,503 $170,100
13662 Akwesasne St. Lawrence County NY 15,737 $56,987 $118,300
13669 Ogdensburg St. Lawrence County NY 15,615 $66,488 $101,800
13603 Fort Drum Jefferson County NY 13,973 $64,028 —
13676 Potsdam St. Lawrence County NY 13,408 $56,900 $148,800
13617 Canton St. Lawrence County NY 12,294 $72,652 $148,900
13619 Great Bend Jefferson County NY 10,774 $63,549 $171,700
13642 Hailesboro St. Lawrence County NY 9,018 $47,452 $116,200
13367 Lowville Lewis County NY 8,786 $70,781 $170,700
13677 — — — 5,573 $80,917 $160,000
13637 Calcium Jefferson County NY 5,280 $62,786 $189,600
13605 Adams Jefferson County NY 5,106 $70,947 $188,200
13624 Clayton Jefferson County NY 4,438 $79,167 $224,000
13634 Dexter Jefferson County NY 3,866 $90,461 $214,800
13667 Norfolk St. Lawrence County NY 3,460 $57,114 $111,400
13668 Norwood St. Lawrence County NY 3,313 $78,286 $119,500
13691 Theresa Jefferson County NY 3,172 $75,750 $158,700
13656 Depauville Jefferson County NY 2,945 $62,250 $145,500
13612 Black River Jefferson County NY 2,940 $67,106 $195,000
13613 Brasher Falls St. Lawrence County NY 2,733 $57,026 $116,800
13602 Fort Drum Jefferson County NY 2,700 — —
13606 Adams Center Jefferson County NY 2,397 $90,694 $185,000
13646 Hammond St. Lawrence County NY 2,373 $67,344 $133,000
13654 Heuvelton St. Lawrence County NY 2,370 $71,389 $127,500
13626 Copenhagen Lewis County NY 2,322 $75,662 $183,400
13648 — Lewis County NY 2,236 $65,000 $112,500
13685 Sackets Harbor Jefferson County NY 2,234 $85,195 $286,300
13620 Castorland Lewis County NY 2,150 $62,574 $178,800
13699 Potsdam St. Lawrence County NY 2,123 — —
13622 Chaumont Jefferson County NY 2,100 $78,136 $226,100
13607 Alexandria Bay Jefferson County NY 2,061 $58,167 $168,100
13661 Mannsville Jefferson County NY 2,043 $83,192 $173,100
13658 — St. Lawrence County NY 2,028 $62,102 $114,000
13673 Philadelphia Jefferson County NY 1,983 $75,758 $171,300
13327 Croghan Lewis County NY 1,956 $61,250 $158,700
13660 Madrid St. Lawrence County NY 1,953 $71,964 $121,000
13697 Winthrop St. Lawrence County NY 1,951 $73,324 $144,900
13652 Hermon St. Lawrence County NY 1,876 $65,203 $96,900
13608 Antwerp Jefferson County NY 1,845 $75,673 $121,000
13433 Port Leyden Lewis County NY 1,708 $49,696 $114,900
13618 Cape Vincent Jefferson County NY 1,696 $61,500 $196,500
13625 Colton St. Lawrence County NY 1,689 $76,711 $161,900
13616 Calcium Jefferson County NY 1,560 $47,110 $147,800
13343 — Lewis County NY 1,543 $68,514 $164,100
13680 Rensselaer Falls St. Lawrence County NY 1,417 $73,000 $134,600
12967 — St. Lawrence County NY 1,363 $78,438 $96,300
13630 DeKalb Junction St. Lawrence County NY 1,307 $67,000 $85,100
13635 Edwards St. Lawrence County NY 1,283 $74,583 $96,300
13650 Henderson Jefferson County NY 1,268 $91,458 $206,700
13694 Waddington St. Lawrence County NY 1,232 $77,308 $207,500
13679 Redwood Jefferson County NY 1,169 $102,826 $200,600
13684 — St. Lawrence County NY 1,105 $56,250 $111,200
13473 Turin Lewis County NY 1,060 $100,477 $150,000
13368 Lyons Falls Lewis County NY 1,025 $60,000 $110,300
13681 Richville St. Lawrence County NY 941 $46,797 $72,800
13325 Constableville Lewis County NY 882 $66,458 $135,300
13682 Rodman Jefferson County NY 795 $84,375 $215,600
13665 Natural Bridge Lewis County NY 686 $59,625 $142,600
13621 — St. Lawrence County NY 683 $63,125 $160,300
13690 Star Lake St. Lawrence County NY 651 $58,611 $81,900
13615 Brownville Jefferson County NY 538 $78,750 $182,100
13489 — Lewis County NY 508 $87,115 $187,500
13305 — Lewis County NY 421 — $96,300
13687 — St. Lawrence County NY 421 $43,355 $165,600
13672 Parishville St. Lawrence County NY 408 $73,448 $92,600
13664 Morristown St. Lawrence County NY 401 $75,909 $149,100
13670 — St. Lawrence County NY 382 $32,500 $61,700
13633 — St. Lawrence County NY 378 $62,917 $90,000
13659 Lorraine Jefferson County NY 371 $59,423 $151,100
13693 Three Mile Bay Jefferson County NY 315 $44,375 $212,500
12927 Cranberry Lake St. Lawrence County NY 308 $64,583 —
13640 Fishers Landing Jefferson County NY 305 $92,422 $330,500
13312 — Lewis County NY 288 $71,172 $231,000
13614 — St. Lawrence County NY 287 $36,250 —
12965 — St. Lawrence County NY 281 $63,214 $88,600
13611 Belleville Jefferson County NY 265 $54,750 $197,400
13666 Cranberry Lake St. Lawrence County NY 236 $32,679 $47,800
13692 Thousand Island Park Jefferson County NY 216 $161,500 $291,300
13696 — St. Lawrence County NY 188 $55,401 —
13628 Deferiet Jefferson County NY 185 $53,750 $116,500
13345 — Lewis County NY 184 $51,250 $116,600
13636 Ellisburg Jefferson County NY 184 $52,500 $175,000
13638 Felts Mills Jefferson County NY 172 $79,750 $165,500
13695 — St. Lawrence County NY 169 $116,250 $233,300
13404 — Lewis County NY 162 — $92,300
13647 Hannawa Falls St. Lawrence County NY 159 — —
13674 Pierrepont Manor Jefferson County NY 154 — —
12973 — St. Lawrence County NY 136 $86,875 $98,800
13632 Depauville Jefferson County NY 128 — —
13651 — Jefferson County NY 127 $98,333 $338,500
13623 — St. Lawrence County NY 76 $43,977 $114,800
13641 Fishers Landing Jefferson County NY 69 $58,875 $326,900
13649 Akwesasne St. Lawrence County NY 58 — —
13683 Akwesasne St. Lawrence County NY 58 — —
13675 Plessis Jefferson County NY 51 — —
12922 — St. Lawrence County NY 33 $95,625 $193,800
13639 — St. Lawrence County NY 23 $21,346 —
13643 Great Bend Jefferson County NY 20 — —
13678 — St. Lawrence County NY 19 — —
13627 — — — — — —

Frequently asked questions

What is DMA 549?

WATERTOWN (DMA 549) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in NY, covering about 254,288 combined ZIP-area residents across 101 codes.

How many ZIP codes are in the WATERTOWN DMA?

US5 currently lists 101 indexable ZIP codes for DMA 549 (WATERTOWN). Counts can change as geography publishes update.

What is the average income in the WATERTOWN market?

The average of ZIP median household incomes in WATERTOWN is about $68,654 (about 9% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 549?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the WATERTOWN DMA?

Larger population clusters on US5 for WATERTOWN include Watertown, NY, Fort Drum, NY, Akwesasne, NY, Ogdensburg, NY, and Potsdam, NY. Open linked ZIP pages for neighborhood-level demographics.