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SIOUX CITY · DMA 624

Explore ZIP codes in the SIOUX CITY TV market — covering IA, NE, SD — 181 ZIP codes — 428,153 residents. Population, income, and housing at a glance.

DMA code
624
ZIP codes
181
Population
428,153
States
IA, NE, SD
Median household income (avg.)
$73,105
Average home value
$158,172
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Where is the SIOUX CITY market?

SIOUX CITY (DMA 624) groups 181 indexable ZIP codes on US5 across IA, NE, and SD, with a combined ZIP-area population of about 428,153.

Larger population clusters inside this TV market include Sioux City, IA, Norfolk, NE, South Sioux City, NE, Storm Lake, IA, and Le Mars, IA. Open any ZIP below for full demographics, housing, schools, and nearby services.

The most populous ZIP currently listed for this market is 68701 (about 31,172 residents).

Income and housing in SIOUX CITY

Across ZIPs with income data in SIOUX CITY, the average median household income is about $73,105 — about 3% below the U.S. median ($75,149).

Average median home value across those ZIPs is about $158,172.

On this page’s income ranking, ZIP 51054 is near the top at about $121,228.

What is a Designated Market Area (DMA)?

A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 624 for SIOUX CITY.

DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.

How to use this SIOUX CITY page

US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.

This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.

ZIP codes in SIOUX CITY

ZIP City County State Population Income Home value
68701 Norfolk Madison County NE 31,172 $64,862 $200,400
51106 Sioux City Woodbury County IA 28,381 $74,486 $186,300
51104 Sioux City Woodbury County IA 22,792 $74,984 $193,000
51103 Sioux City Woodbury County IA 17,145 $57,212 $124,400
68776 South Sioux City Dakota County NE 15,034 $68,686 $161,100
50588 Storm Lake Buena Vista County IA 13,346 $65,475 $178,800
51031 Le Mars Plymouth County IA 12,785 $74,978 $208,900
51301 Spencer Clay County IA 12,402 $61,175 $180,400
51105 Sioux City Woodbury County IA 10,726 $46,940 $84,700
51250 Sioux Center Sioux County IA 9,887 $90,238 $286,000
51360 Spirit Lake Dickinson County IA 8,561 $77,464 $256,000
57049 North Sioux City Union County SD 7,814 $93,239 $406,300
51041 Orange City Sioux County IA 7,173 $84,115 $253,600
51334 Estherville Emmet County IA 6,827 $61,151 $104,900
68787 Wayne Wayne County NE 6,816 $59,184 $206,900
51012 Cherokee Cherokee County IA 6,313 $56,964 $127,900
51201 Sheldon Sioux County IA 6,226 $70,592 $182,500
68702 — — — 5,679 $65,484 $221,100
51108 Sioux City Plymouth County IA 5,637 $78,333 $166,600
51054 Sergeant Bluff Woodbury County IA 5,596 $121,228 $292,600
51247 Rock Valley Sioux County IA 5,028 $73,451 $238,200
51351 Milford Dickinson County IA 4,990 $67,628 $256,100
50536 Emmetsburg Palo Alto County IA 4,287 $62,404 $121,300
57004 Beresford Lincoln County SD 3,900 $81,364 $247,700
51109 Sioux City Plymouth County IA 3,731 $70,750 $120,400
68731 Dakota City Dakota County NE 3,691 $85,815 $196,000
51102 — — — 3,513 $31,370 $129,200
51023 Hawarden Sioux County IA 3,437 $74,205 $148,500
68767 Pierce Pierce County NE 3,389 $77,878 $214,600
51040 Onawa Monona County IA 3,388 $60,642 $140,400
57025 Richland Union County SD 3,165 $88,466 $226,000
51239 Hull Sioux County IA 2,947 $82,353 $231,300
51050 Remsen Plymouth County IA 2,909 $101,691 $219,100
51002 Alta Buena Vista County IA 2,866 $69,375 $145,300
51039 Moville Woodbury County IA 2,831 $105,994 $226,900
68739 Hartington Cedar County NE 2,766 $87,621 $201,400
68748 Madison Madison County NE 2,698 $65,250 $140,400
51445 Ida Grove Ida County IA 2,464 $66,250 $117,500
68779 Stanton Stanton County NE 2,416 $77,991 $197,800
51001 Akron Plymouth County IA 2,292 $67,639 $177,700
50583 Sac City Sac County IA 2,286 $63,967 $129,200
51346 Hartley O'Brien County IA 2,211 $60,179 $125,800
68730 Aten Knox County NE 2,112 $77,407 $182,600
51024 Hinton Plymouth County IA 2,048 $108,892 $317,100
51028 Kingsley Plymouth County IA 2,047 $74,655 $195,000
68047 Pender Thurston County NE 1,900 $74,375 $183,700
68715 Battle Creek Madison County NE 1,892 $100,368 $197,200
51025 Holstein Ida County IA 1,881 $63,375 $118,100
51034 Mapleton Monona County IA 1,844 $65,489 $119,100
51003 Alton Sioux County IA 1,815 $85,909 $226,300
68071 Winnebago Thurston County NE 1,779 $63,500 $84,200
68745 Laurel Cedar County NE 1,747 $68,625 $188,500
57038 Jefferson Union County SD 1,713 $86,895 $280,900
68729 Creighton Knox County NE 1,701 $64,583 $131,100
68718 Lindy Knox County NE 1,691 $63,333 $114,000
68769 Plainview Pierce County NE 1,685 $64,737 $112,800
68784 Wakefield Dixon County NE 1,685 $59,524 $123,000
51035 Marcus Cherokee County IA 1,664 $75,673 $182,900
51248 Sanborn O'Brien County IA 1,643 $60,809 $154,400
51030 Lawton Woodbury County IA 1,630 $78,750 $267,600
57001 Alcester Union County SD 1,550 $72,885 $158,600
51450 Lake View Sac County IA 1,532 $77,619 $177,200
51347 Lake Park Dickinson County IA 1,524 $81,736 $180,600
51038 Merrill Plymouth County IA 1,512 $88,864 $181,800
51238 Hospers Sioux County IA 1,483 $82,634 $176,000
51005 Aurelia Cherokee County IA 1,463 $70,761 $171,700
51027 Ireton Sioux County IA 1,443 $91,875 $219,300
51046 Paullina O'Brien County IA 1,407 $81,389 $161,200
68781 Tilden Antelope County NE 1,388 $63,375 $153,400
68770 Ponca Dixon County NE 1,387 $66,250 $205,600
68771 Randolph Cedar County NE 1,380 $78,036 $167,400
50568 Newell Buena Vista County IA 1,364 $74,946 $124,300
50597 West Bend Palo Alto County IA 1,363 $87,042 $182,800
51342 Graettinger Palo Alto County IA 1,349 $77,708 $101,500
68758 Newman Grove Madison County NE 1,307 $61,875 $112,800
51358 Ruthven Palo Alto County IA 1,277 $70,921 $146,900
51245 Primghar O'Brien County IA 1,264 $78,958 $139,500
51458 Odebolt Sac County IA 1,255 $73,984 $150,500
51006 Battle Creek Ida County IA 1,201 $81,563 $83,000
68733 Emerson Thurston County NE 1,196 $64,554 $125,700
68067 Walthill Thurston County NE 1,191 $62,837 $55,100
50514 Armstrong Emmet County IA 1,190 $70,550 $128,600
51055 Sloan Woodbury County IA 1,189 $75,833 $208,800
51466 Wall Lake Sac County IA 1,180 $69,643 $193,300
50585 Sioux Rapids Buena Vista County IA 1,165 $70,179 $99,200
68765 Osmond Pierce County NE 1,158 $71,375 $168,800
68039 Macy Thurston County NE 1,153 $44,063 —
68760 Niobrara Knox County NE 1,141 $44,821 $89,800
51063 Whiting Monona County IA 1,109 $70,714 $116,400
51016 Correctionville Woodbury County IA 1,095 $52,813 $88,300
51234 Boyden Sioux County IA 1,090 $81,458 $208,000
51101 Sioux City Woodbury County IA 1,077 $18,103 —
51053 Schaller Sac County IA 1,056 $70,195 $96,500
50510 Albert City Buena Vista County IA 1,055 $78,523 $104,400
51052 Salix Woodbury County IA 1,054 $86,792 $235,900
51026 Hornick Woodbury County IA 1,050 $82,411 $233,300
50535 Early Sac County IA 1,035 $81,667 $87,600
51058 Sutherland O'Brien County IA 1,020 $61,833 $116,100
68786 Wausa Knox County NE 1,009 $84,500 $104,900
68740 Hoskins Wayne County NE 981 $100,455 $283,900

Frequently asked questions

What is DMA 624?

SIOUX CITY (DMA 624) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in IA, NE, and SD, covering about 428,153 combined ZIP-area residents across 181 codes.

How many ZIP codes are in the SIOUX CITY DMA?

US5 currently lists 181 indexable ZIP codes for DMA 624 (SIOUX CITY). Counts can change as geography publishes update.

What is the average income in the SIOUX CITY market?

The average of ZIP median household incomes in SIOUX CITY is about $73,105 (about 3% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.

Is a DMA the same as a metro area or area code?

No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.

How does US5 map ZIPs to DMA 624?

US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.

What cities are in the SIOUX CITY DMA?

Larger population clusters on US5 for SIOUX CITY include Sioux City, IA, Norfolk, NE, South Sioux City, NE, Storm Lake, IA, and Le Mars, IA. Open linked ZIP pages for neighborhood-level demographics.