DMA code
640
MEMPHIS · DMA 640
Explore ZIP codes in the MEMPHIS TV market — covering AR, MO, MS, TN — 260 ZIP codes — 1,891,975 residents. Population, income, and housing at a glance.
ZIP codes
260
Population
1,891,975
States
AR, MO, MS, TN
Median household income (avg.)
$57,428
Average home value
$157,928
Where is the MEMPHIS market?
MEMPHIS (DMA 640) groups 260 indexable ZIP codes on US5 across AR, MO, MS, and TN, with a combined ZIP-area population of about 1,891,975.
Larger population clusters inside this TV market include Memphis, TN, Olive Branch, MS, Collierville, TN, Southaven, MS, and Bartlett, TN. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 38654 (about 57,334 residents).
Income and housing in MEMPHIS
Across ZIPs with income data in MEMPHIS, the average median household income is about $57,428 — about 24% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $157,928.
On this page’s income ranking, ZIP 38139 is near the top at about $174,052.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 640 for MEMPHIS.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this MEMPHIS page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in MEMPHIS
Frequently asked questions
What is DMA 640?
MEMPHIS (DMA 640) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in AR, MO, MS, and TN, covering about 1,891,975 combined ZIP-area residents across 260 codes.
How many ZIP codes are in the MEMPHIS DMA?
US5 currently lists 260 indexable ZIP codes for DMA 640 (MEMPHIS). Counts can change as geography publishes update.
What is the average income in the MEMPHIS market?
The average of ZIP median household incomes in MEMPHIS is about $57,428 (about 24% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 640?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the MEMPHIS DMA?
Larger population clusters on US5 for MEMPHIS include Memphis, TN, Olive Branch, MS, Collierville, TN, Southaven, MS, and Bartlett, TN. Open linked ZIP pages for neighborhood-level demographics.