DMA code
641
SAN ANTONIO · DMA 641
Explore ZIP codes in the SAN ANTONIO TV market — covering TX — 224 ZIP codes — 3,027,646 residents. Population, income, and housing at a glance.
ZIP codes
224
Population
3,027,646
States
TX
Median household income (avg.)
$70,669
Average home value
$260,159
Where is the SAN ANTONIO market?
SAN ANTONIO (DMA 641) groups 224 indexable ZIP codes on US5 across TX, with a combined ZIP-area population of about 3,027,646.
Larger population clusters inside this TV market include San Antonio, TX, New Braunfels, TX, Canyon Lake, TX, Eagle Pass, TX, and Converse, TX. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 78130 (about 95,787 residents).
Income and housing in SAN ANTONIO
Across ZIPs with income data in SAN ANTONIO, the average median household income is about $70,669 — about 6% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $260,159.
On this page’s income ranking, ZIP 78004 is near the top at about $160,147.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 641 for SAN ANTONIO.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this SAN ANTONIO page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in SAN ANTONIO
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 78115 | — | — | — | 5,855 | $53,324 | $205,200 |
| 78156 | — | — | — | 5,855 | $53,324 | $205,200 |
| 78014 | Cotulla | La Salle County | TX | 5,542 | $58,216 | $77,100 |
| 78013 | Comfort | Kendall County | TX | 5,305 | $79,770 | $396,700 |
| 77963 | Goliad | Goliad County | TX | 5,109 | $56,466 | $177,600 |
| 78278 | — | — | — | 5,067 | $105,091 | $355,900 |
| 78025 | Ingram | Kerr County | TX | 5,060 | $65,699 | $256,900 |
| 78853 | — | — | — | 4,975 | $61,009 | $142,500 |
| 78203 | San Antonio | Bexar County | TX | 4,845 | $34,815 | $139,900 |
| 78270 | — | — | — | 4,804 | $94,034 | $322,400 |
| 78160 | Stockdale | Wilson County | TX | 4,705 | $62,188 | $180,900 |
| 77984 | Shiner | Lavaca County | TX | 4,630 | $87,373 | $195,500 |
| 78263 | China Grove | Bexar County | TX | 4,514 | $81,793 | $312,600 |
| 78280 | — | — | — | 4,482 | $52,555 | $164,701 |
| 78265 | — | — | — | 4,430 | $47,857 | $147,600 |
| 78284 | — | — | — | 4,430 | $47,857 | $147,600 |
| 78118 | Karnes City | Karnes County | TX | 4,097 | $63,041 | $115,100 |
| 78152 | St. Hedwig | Bexar County | TX | 3,958 | $102,212 | $292,800 |
| 78208 | San Antonio | Bexar County | TX | 3,877 | $23,194 | $125,000 |
| 78010 | Center Point | Kerr County | TX | 3,819 | $70,900 | $273,700 |
| 77967 | — | — | — | 3,755 | $58,995 | $162,275 |
| 78288 | — | — | — | 3,495 | $40,118 | $254,600 |
| 78131 | — | — | — | 3,483 | $81,711 | $368,800 |
| 78206 | — | — | — | 3,465 | $42,823 | $528,300 |
| 78291 | — | — | — | 3,465 | $42,823 | $528,300 |
| 78292 | — | — | — | 3,465 | $42,823 | $528,300 |
| 78293 | — | — | — | 3,465 | $42,823 | $528,300 |
| 78294 | — | — | — | 3,465 | $42,823 | $528,300 |
| 78295 | — | — | — | 3,465 | $42,823 | $528,300 |
| 78296 | — | — | — | 3,465 | $42,823 | $528,300 |
| 78297 | — | — | — | 3,465 | $42,823 | $528,300 |
| 78298 | — | — | — | 3,465 | $42,823 | $528,300 |
| 78299 | — | — | — | 3,465 | $42,823 | $528,300 |
| 78164 | Yorktown | DeWitt County | TX | 3,418 | $66,451 | $165,000 |
| 78113 | Falls City | Wilson County | TX | 3,258 | $90,191 | $228,800 |
| 78215 | San Antonio | Bexar County | TX | 3,258 | $82,128 | $486,100 |
| 78140 | Nixon | Gonzales County | TX | 3,190 | $49,032 | $84,200 |
| 78832 | Brackettville | Kinney County | TX | 3,140 | $66,341 | $88,500 |
| 78283 | — | — | — | 2,620 | $118,449 | $537,900 |
| 78235 | San Antonio | Bexar County | TX | 2,440 | $64,919 | — |
| 78056 | San Antonio | Medina County | TX | 2,431 | $122,026 | $502,800 |
| 78039 | LaCoste | Medina County | TX | 2,311 | $74,013 | $122,600 |
| 78123 | McQueeney | Guadalupe County | TX | 2,271 | $95,700 | $238,900 |
| 76883 | — | — | — | 2,216 | $77,331 | $266,000 |
| 78638 | Kingsbury | Guadalupe County | TX | 2,064 | $82,760 | $301,500 |
| 78055 | — | Bandera County | TX | 1,918 | $71,635 | $245,200 |
| 77975 | Moulton | Lavaca County | TX | 1,782 | $61,422 | $197,000 |
| 78205 | San Antonio | Bexar County | TX | 1,653 | $34,631 | $470,200 |
| 78147 | Poth | Wilson County | TX | 1,646 | $72,961 | $194,700 |
| 78019 | Encinal | Webb County | TX | 1,575 | $48,855 | $105,900 |
| 78623 | Canyon Lake | Comal County | TX | 1,575 | $122,143 | $564,200 |
| 78151 | Runge | Karnes County | TX | 1,513 | $38,904 | $103,400 |
| 78873 | Leakey | Real County | TX | 1,498 | $44,688 | — |
| 78959 | Waelder | Gonzales County | TX | 1,401 | $51,029 | $214,800 |
| 78632 | Harwood | Gonzales County | TX | 1,391 | $63,250 | $184,400 |
| 78011 | Charlotte | Atascosa County | TX | 1,386 | $29,089 | $70,600 |
| 78005 | Bigfoot | Frio County | TX | 1,330 | $77,938 | $403,000 |
| 78881 | Sabinal | Uvalde County | TX | 1,288 | $32,813 | $81,700 |
| 78870 | Knippa | Uvalde County | TX | 1,225 | $73,070 | $177,700 |
| 78833 | Camp Wood | Real County | TX | 1,173 | $45,227 | $81,000 |
| 78872 | La Pryor | Zavala County | TX | 1,166 | $42,270 | $96,900 |
| 78880 | Rocksprings | Edwards County | TX | 1,164 | $32,325 | $78,100 |
| 78024 | — | Kerr County | TX | 1,157 | $76,065 | $635,100 |
| 78829 | Batesville | Zavala County | TX | 1,033 | $26,227 | $52,000 |
| 78884 | Utopia | Bandera County | TX | 1,033 | $82,292 | $345,900 |
| 78054 | — | — | — | 963 | $88,750 | $187,500 |
| 78058 | — | Kerr County | TX | 948 | $100,179 | $253,800 |
| 78850 | D'Hanis | Medina County | TX | 935 | $77,344 | $307,500 |
| 78141 | Nordheim | DeWitt County | TX | 908 | $42,361 | $59,000 |
| 78877 | Normandy | Maverick County | TX | 837 | $41,897 | — |
| 78117 | — | Karnes County | TX | 756 | $90,089 | $271,700 |
| 78827 | Asherton | Dimmit County | TX | 749 | $23,087 | $92,500 |
| 78050 | Leming | Atascosa County | TX | 697 | $91,212 | $103,800 |
| 77974 | — | DeWitt County | TX | 670 | $67,500 | $186,500 |
| 78159 | Smiley | Gonzales County | TX | 604 | $33,542 | $73,900 |
| 78161 | — | Wilson County | TX | 602 | $75,966 | — |
| 78027 | — | Kendall County | TX | 576 | $108,434 | $279,700 |
| 78004 | — | Kendall County | TX | 541 | $160,147 | $691,800 |
| 77994 | — | DeWitt County | TX | 513 | $85,257 | — |
| 78057 | Moore | Frio County | TX | 509 | $63,967 | $138,700 |
| 78886 | Yancey | Medina County | TX | 499 | $119,276 | $156,300 |
| 78830 | Big Wells | Dimmit County | TX | 471 | $32,841 | $80,000 |
| 78066 | — | Medina County | TX | 387 | $92,813 | $233,800 |
| 78843 | Laughlin AFB | Val Verde County | TX | 383 | — | — |
| 78008 | — | Atascosa County | TX | 378 | — | — |
| 78012 | Christine | Atascosa County | TX | 364 | $47,708 | $90,800 |
| 78614 | — | Gonzales County | TX | 324 | $53,333 | $300,000 |
| 78122 | — | Gonzales County | TX | 313 | $91,776 | — |
| 77993 | — | Goliad County | TX | 304 | $75,724 | $221,100 |
| 78107 | — | Goliad County | TX | 294 | — | $47,900 |
| 78072 | Tilden | McMullen County | TX | 277 | $45,417 | $98,100 |
| 78116 | — | Karnes County | TX | 252 | $86,726 | $272,800 |
| 78243 | San Antonio | Bexar County | TX | 251 | — | — |
| 78007 | — | McMullen County | TX | 229 | $39,318 | — |
| 77987 | — | Lavaca County | TX | 207 | $86,827 | $305,300 |
| 78883 | — | Bandera County | TX | 184 | $36,189 | $450,000 |
| 78670 | Staples | Guadalupe County | TX | 178 | $76,591 | $233,300 |
| 78143 | — | Wilson County | TX | 177 | — | — |
| 78879 | — | Real County | TX | 171 | $95,385 | $1,086,500 |
| 78837 | — | Val Verde County | TX | 137 | $47,153 | $209,700 |
Frequently asked questions
What is DMA 641?
SAN ANTONIO (DMA 641) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in TX, covering about 3,027,646 combined ZIP-area residents across 224 codes.
How many ZIP codes are in the SAN ANTONIO DMA?
US5 currently lists 224 indexable ZIP codes for DMA 641 (SAN ANTONIO). Counts can change as geography publishes update.
What is the average income in the SAN ANTONIO market?
The average of ZIP median household incomes in SAN ANTONIO is about $70,669 (about 6% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 641?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the SAN ANTONIO DMA?
Larger population clusters on US5 for SAN ANTONIO include San Antonio, TX, New Braunfels, TX, Canyon Lake, TX, Eagle Pass, TX, and Converse, TX. Open linked ZIP pages for neighborhood-level demographics.