DMA code
657
SHERMAN - ADA · DMA 657
Explore ZIP codes in the SHERMAN - ADA TV market — covering OK, TX — 99 ZIP codes — 370,630 residents. Population, income, and housing at a glance.
ZIP codes
99
Population
370,630
States
OK, TX
Median household income (avg.)
$58,109
Average home value
$148,122
Where is the SHERMAN - ADA market?
SHERMAN - ADA (DMA 657) groups 99 indexable ZIP codes on US5 across OK and TX, with a combined ZIP-area population of about 370,630.
Larger population clusters inside this TV market include Sherman, TX, Ardmore, OK, Ada, OK, Denison, TX, and Durant, OK. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 73401 (about 36,228 residents).
Income and housing in SHERMAN - ADA
Across ZIPs with income data in SHERMAN - ADA, the average median household income is about $58,109 — about 23% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $148,122.
On this page’s income ranking, ZIP 75058 is near the top at about $117,689.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 657 for SHERMAN - ADA.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this SHERMAN - ADA page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in SHERMAN - ADA
Frequently asked questions
What is DMA 657?
SHERMAN - ADA (DMA 657) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in OK and TX, covering about 370,630 combined ZIP-area residents across 99 codes.
How many ZIP codes are in the SHERMAN - ADA DMA?
US5 currently lists 99 indexable ZIP codes for DMA 657 (SHERMAN - ADA). Counts can change as geography publishes update.
What is the average income in the SHERMAN - ADA market?
The average of ZIP median household incomes in SHERMAN - ADA is about $58,109 (about 23% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 657?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the SHERMAN - ADA DMA?
Larger population clusters on US5 for SHERMAN - ADA include Sherman, TX, Ardmore, OK, Ada, OK, Denison, TX, and Durant, OK. Open linked ZIP pages for neighborhood-level demographics.