DMA code
757
BOISE · DMA 757
Explore ZIP codes in the BOISE TV market — covering ID, OR — 91 ZIP codes — 935,243 residents. Population, income, and housing at a glance.
ZIP codes
91
Population
935,243
States
ID, OR
Median household income (avg.)
$69,558
Average home value
$377,322
Where is the BOISE market?
BOISE (DMA 757) groups 91 indexable ZIP codes on US5 across ID and OR, with a combined ZIP-area population of about 935,243.
Larger population clusters inside this TV market include Boise City, ID, Nampa, ID, Meridian, ID, Caldwell, ID, and Kuna, ID. Open any ZIP below for full demographics, housing, schools, and nearby services.
The most populous ZIP currently listed for this market is 83646 (about 74,522 residents).
Income and housing in BOISE
Across ZIPs with income data in BOISE, the average median household income is about $69,558 — about 7% below the U.S. median ($75,149).
Average median home value across those ZIPs is about $377,322.
On this page’s income ranking, ZIP 83716 is near the top at about $125,827.
What is a Designated Market Area (DMA)?
A Designated Market Area (DMA) is a Nielsen media-market geography used to group U.S. counties into TV / advertising markets. Each market has a three-digit DMA code — for example 757 for BOISE.
DMAs are not the same as metro statistical areas, area codes, or ZIP boundaries. A single DMA can span multiple states, and large metros may dominate a market while nearby counties still belong to the same advertising footprint.
How to use this BOISE page
US5 joins published ZIP profiles to DMA codes so you can browse the market as a list of postal codes with population, income, and housing at a glance — then drill into any ZIP for maps, schools, commute, and climate context.
This is a place-based research view for media markets, not a live TV schedule, ratings feed, or advertising buy tool. Counts can change when geography publishes update.
ZIP codes in BOISE
| ZIP | City | County | State | Population | Income | Home value |
|---|---|---|---|---|---|---|
| 83646 | Meridian | Ada County | ID | 74,522 | $101,040 | $488,000 |
| 83686 | Nampa | Canyon County | ID | 59,532 | $83,666 | $381,800 |
| 83709 | Boise City | Ada County | ID | 58,631 | $88,893 | $440,700 |
| 83642 | Meridian | Ada County | ID | 58,049 | $96,361 | $492,300 |
| 83704 | Boise City | Ada County | ID | 41,406 | $70,806 | $354,400 |
| 83605 | Caldwell | Canyon County | ID | 41,155 | $60,657 | $300,900 |
| 83687 | Nampa | Canyon County | ID | 40,299 | $72,294 | $369,700 |
| 83651 | Nampa | Canyon County | ID | 36,997 | $66,895 | $312,500 |
| 83706 | Boise City | Ada County | ID | 36,183 | $81,101 | $488,900 |
| 83634 | Kuna | Ada County | ID | 35,506 | $93,084 | $414,900 |
| 83616 | Eagle | Ada County | ID | 34,736 | $118,013 | $720,300 |
| 83607 | Caldwell | Canyon County | ID | 33,804 | $80,170 | $385,100 |
| 83713 | Boise City | Ada County | ID | 29,992 | $86,419 | $421,600 |
| 83705 | Boise City | Ada County | ID | 27,542 | $62,605 | $378,800 |
| 83714 | Garden City | Ada County | ID | 26,989 | $86,114 | $468,100 |
| 83702 | Boise City | Ada County | ID | 23,981 | $82,586 | $708,000 |
| 83647 | Mountain Home | Elmore County | ID | 22,580 | $57,769 | $283,600 |
| 83716 | Robie Creek | Elmore County | ID | 21,091 | $125,827 | $573,300 |
| 97914 | Ontario | Malheur County | OR | 19,879 | $48,442 | $220,600 |
| 83703 | Boise City | Ada County | ID | 17,566 | $74,415 | $477,000 |
| 83617 | Emmett | Gem County | ID | 17,333 | $65,566 | $364,200 |
| 83669 | Star | Ada County | ID | 15,728 | $98,768 | $535,500 |
| 83644 | Middleton | Canyon County | ID | 15,418 | $86,306 | $392,000 |
| 83661 | Payette | Payette County | ID | 10,788 | $60,444 | $273,400 |
| 83712 | Boise City | Ada County | ID | 9,312 | $105,764 | $757,700 |
| 83672 | Weiser | Washington County | ID | 8,929 | $52,450 | $244,300 |
| 83619 | Fruitland | Payette County | ID | 8,445 | $64,242 | $305,800 |
| 83638 | McCall | Valley County | ID | 7,507 | $89,965 | $685,300 |
| 83660 | Parma | Canyon County | ID | 6,401 | $60,634 | $363,600 |
| 83606 | — | — | — | 5,986 | $46,273 | $238,600 |
| 83655 | New Plymouth | Payette County | ID | 5,666 | $74,395 | $345,700 |
| 97913 | Nyssa | Malheur County | OR | 5,544 | $46,741 | $196,800 |
| 83717 | — | — | — | 5,197 | $99,423 | $519,200 |
| 83676 | Wilder | Canyon County | ID | 5,109 | $74,286 | $311,200 |
| 83628 | Homedale | Owyhee County | ID | 4,848 | $62,063 | $233,300 |
| 97918 | Vale | Malheur County | OR | 4,358 | $57,647 | $240,900 |
| 83641 | Melba | Owyhee County | ID | 3,991 | $81,823 | $414,700 |
| 83680 | — | — | — | 3,600 | $70,559 | $362,400 |
| 83711 | — | — | — | 3,527 | $83,663 | $385,400 |
| 83639 | Marsing | Owyhee County | ID | 3,298 | $59,015 | $397,400 |
| 83648 | Mountain Home AFB | Elmore County | ID | 3,198 | $72,411 | — |
| 83701 | — | — | — | 3,167 | $38,449 | $604,200 |
| 83611 | Cascade | Valley County | ID | 2,997 | $63,750 | $405,100 |
| 83719 | — | — | — | 2,816 | $82,009 | $476,700 |
| 83612 | Council | Adams County | ID | 2,173 | $52,917 | $259,700 |
| 83622 | Garden Valley | Boise County | ID | 2,131 | $75,461 | $503,800 |
| 83715 | — | — | — | 2,046 | $95,054 | $442,000 |
| 83629 | Horseshoe Bend | Boise County | ID | 1,829 | $71,944 | $348,500 |
| 83626 | Greenleaf | Canyon County | ID | 1,754 | $65,268 | $312,500 |
| 83631 | Idaho City | Boise County | ID | 1,737 | $80,968 | $373,500 |
| 83654 | New Meadows | Adams County | ID | 1,654 | $78,875 | $464,600 |
| 83623 | Glenns Ferry | Elmore County | ID | 1,637 | $56,111 | $191,900 |
| 83653 | — | — | — | 1,481 | $36,923 | $315,300 |
| 83615 | Donnelly | Valley County | ID | 1,460 | $71,098 | $688,800 |
| 83707 | — | — | — | 1,438 | $22,681 | $248,700 |
| 83624 | Grand View | Owyhee County | ID | 1,437 | $46,750 | $269,200 |
| 83610 | Cambridge | Washington County | ID | 1,050 | $62,083 | $261,700 |
| 83327 | Fairfield | Camas County | ID | 1,047 | $59,318 | $247,200 |
| 83645 | Midvale | Washington County | ID | 887 | $73,333 | $296,500 |
| 83670 | — | Gem County | ID | 848 | $89,667 | $309,700 |
| 97901 | Adrian | Malheur County | OR | 762 | $55,000 | $442,900 |
| 83656 | Notus | Canyon County | ID | 687 | $70,938 | $238,600 |
| 97910 | Jordan Valley | Malheur County | OR | 675 | $68,472 | $190,000 |
| 83633 | — | Elmore County | ID | 604 | $82,169 | $422,600 |
| 83604 | Bruneau | Owyhee County | ID | 592 | $49,335 | $249,700 |
| 83636 | Letha | Gem County | ID | 566 | — | — |
| 83650 | Murphy | Owyhee County | ID | 550 | $44,375 | $308,300 |
| 83632 | — | Adams County | ID | 482 | $49,423 | $309,100 |
| 83627 | Hammett | Owyhee County | ID | 426 | $31,667 | $165,400 |
| 83677 | Yellow Pine | Valley County | ID | 369 | $31,940 | — |
| 83657 | — | Gem County | ID | 297 | $65,821 | $482,900 |
| 97906 | Harper | Malheur County | OR | 286 | $51,250 | $287,500 |
| 83637 | Lowman | Boise County | ID | 250 | $44,551 | $180,000 |
| 83643 | — | Adams County | ID | 165 | — | $472,700 |
| 83322 | — | Camas County | ID | 60 | — | — |
| 97917 | — | Malheur County | OR | 50 | $125,278 | — |
| 97911 | Juntura | Malheur County | OR | 41 | $26,875 | — |
| 83666 | Placerville | Boise County | ID | 37 | $78,750 | — |
| 97903 | Brogan | Malheur County | OR | 29 | — | $150,000 |
| 97902 | — | Malheur County | OR | 26 | $38,333 | — |
| 97920 | — | Malheur County | OR | 25 | — | — |
| 97908 | — | Malheur County | OR | 20 | — | — |
| 97909 | — | Malheur County | OR | 19 | — | — |
| 83337 | — | Elmore County | ID | 13 | — | — |
| 83601 | — | — | — | — | — | — |
| 83602 | Banks | Boise County | ID | — | — | — |
| 83635 | — | — | — | — | — | — |
| 83652 | — | — | — | — | — | — |
| 83720 | Boise City | Ada County | ID | — | — | — |
| 83725 | Boise City | Ada County | ID | — | — | — |
| 83726 | — | — | — | — | — | — |
Frequently asked questions
What is DMA 757?
BOISE (DMA 757) is a Nielsen Designated Market Area — a TV / media market that groups places for advertising and audience measurement. On US5 it is linked to ZIP codes in ID and OR, covering about 935,243 combined ZIP-area residents across 91 codes.
How many ZIP codes are in the BOISE DMA?
US5 currently lists 91 indexable ZIP codes for DMA 757 (BOISE). Counts can change as geography publishes update.
What is the average income in the BOISE market?
The average of ZIP median household incomes in BOISE is about $69,558 (about 7% below the U.S. median ($75,149)). Individual neighborhoods vary — sort the ZIP table by income to compare.
Is a DMA the same as a metro area or area code?
No. DMAs are Nielsen media markets built mainly from county groupings for TV advertising. Metro statistical areas, telephone area codes, and ZIP codes use different boundaries. The same city can sit in one DMA, multiple area codes, and many ZIP codes.
How does US5 map ZIPs to DMA 757?
US5 joins each published ZIP profile to a DMA code from the spatial dictionary (Nielsen market membership summarized onto ZIP geography). This page lists indexable ZIPs with that code so you can move from the market overview into local demographics.
What cities are in the BOISE DMA?
Larger population clusters on US5 for BOISE include Boise City, ID, Nampa, ID, Meridian, ID, Caldwell, ID, and Kuna, ID. Open linked ZIP pages for neighborhood-level demographics.